Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.
How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.
Functionality and Integration
The potential channels to interact with consumers are abundant (brick & mortar, kiosks, digital commerce, mobile commerce, catalogs, infomercials, etc.). In order to stay ahead, and/or merely keep up with the changing business landscape, it’s important for businesses to interact customers seamlessly across all channels.
When choosing an eCommerce platform, look for one that functions across all channels. The more channels it is integrated with, the better. Consider whether it integrates well with 3rd parties and whether additional tools and features will be easy to incorporate. With technology consistently changing and evolving, it’s vital that your platform is flexible enough to keep up with future needs.
Aesthetics, Customization, and User Security
When you aren’t sure how to choose the right eCommerce platform, consider your company’s brand image. A successful online store not only functions well, but also looks attractive and complements the look and feel of your brand identity. This means that your eCommerce platform must allow control and customization. In order to create a user experience that is memorable and pleasant, your brand and product information must be clear and consistent across all channels.
Compromised data can easily ruin a company’s reputation and diminish a brand’s loyalty. It’s absolutely critical for you and your customers that the sensitive data your eCommerce store handles is kept safe and secure at all times. Make sure you understand a platform’s security practices and procedures. While there are many important decisions to make when it comes to securing an online store, protecting customer’s privacy should be the main focus.
Take the time to do your research before choosing an eCommerce platform. Keep these key factors in mind to help you decide which is right for your business’ objectives, and it will produce successful long-term results.
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