How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

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How Can Product Content Management Help With Marketing?

A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

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What is a Product Configurator?

Society today moves at an extremely rapid pace. Efficiency is essential in everything we do, especially business initiatives. Thus, companies everywhere are adopting solutions to cut any wasted time and effort. A product configurator gives companies a competitive edge by boosting their performance and expediency. It allows companies to configure complex products in a quick, accurate, and effective fashion.

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5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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