Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Improve Customer Experience and Build Loyalty Using PIM

Customers have high expectations. They want all the information about a product they can get, when and where it is most convenient for them. They also want this information to be concise, customized, and consistent. Poorly integrated product data with incorrect pricing, misinformation, disorganization, and inconsistency can lead to frustration, and can often send your potential customers elsewhere. The best way to meet your customer’s high expectations, improve the customer experience, and build loyalty is with a well-integrated PIM system.

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Managing Product Information in a Rapidly Changing Environment

Today’s marketplace is the most dynamic it’s ever been. It is growing and evolving with each passing day, and companies must be fit for change in order to survive. At the heart of the ever-changing marketplace is product information, which is used to make purchasing decisions, drives operational efficiencies, and directly impacts time-to-market. Manufacturers, retailers, and distributors can stay ahead by implementing a product information management (PIM) system. PIM makes website maintenance in a rapidly changing environment easy and effective.

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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration.

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3 Product Content Problems Solved by PIM

When marketers, online merchandisers, and product managers seek a user-friendly solution to manage their product content online, they often invest in PIM (product information management) system. PIM is a tool that allows merchants to consolidate and centralize all of the technical and marketing aspects of their products and catalogs.

One of the key benefits of PIM is the ability to collaborate between all teams in the organization to create exceptional product data. Here are 3 main problems merchants face with their product content that can be solved with PIM:

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