What Are the Advantages of Multi-Channel Marketing?

Consumers today have so many options to choose from that a healthy competitive environment is being created by businesses worldwide. Today consumers can interact with the brands and businesses and give them feedback too. This is crucial for the development of products that are consumer specific. In the same way, it is also for the benefit of the enterprise to use multi-channel marketing to widen their customer base and understand the preferences of customers.

So, what is multi-channel marketing?

When marketing products through several different mediums like emails, social media, notifications, webinars, pop-ups, advertisements, etc. business is able to reach out to a really wide range of customers. This method of marketing products is called multi-channel marketing and it gives a business a much better chance of sales and building a customer base.

Let’s now see how multi-channel marketing is advantageous to an enterprise:

Wider reach

We know that your business will run only when customers buy your products. This simple fact is the reason why marketing professionals try out various modes of marketing a business’ products. Now that we are in a digital world, marketing products using digital mediums is the right way to go. This is the best possible way to reach a wide number of customers who may not necessarily be in your locality either. With a brick-and-mortar store, you will not be able to get more customers to your business. Using social media platforms is a great way to go about this limitation. Here multi-channels like, for example, Facebook, Twitter, Pinterest, Instagram, etc. are all perfect mediums to showcase your products. This ensures that you have covered all the possible touch-points and are able to capitalize on this.

Increase in sales

One of the biggest advantages of multi-channel marketing is that there is a significant increase in sales figures. It has been seen that using multi-channel marketing ensures that customers spend much more than when using only single-channel. Today most customers prefer to check out the online site of businesses and then make a decision. When the same business is prominent on various online channels, it gives the business credence. This automatically increases positive customer feedback and in turn an increase in the potential customer base.

Understand your customer’s preferences

Using multi-channel marketing also gives you the option of understanding what your customers want and desire. The first point for a business is to approach each marketing channel according to the specific preferences of the customers. For example, showcasing product details may work well on Facebook, while classy product images work better on Instagram and Pinterest. MarketStudio from Questudio is the perfect software solution to use in order to create catalogs for marketing. Using the catalog creation solution you can easily create these specific catalogs to send across the channels.

Competitive edge

Like all businesses today are online, it only makes sense that you need to be on the front line at all times in order to succeed. Competition among businesses is healthy and helps for better product innovation and development that keep the customer happy. Using the multi-channel marketing strategy gives the business an edge. Using the feedback available you can understand where your competitors stand and adjust your product line accordingly.

With the use of product information management software like MarketStudio, you can get turn-key solutions for multi-channel marketing. It makes use of a central repository that manages all your product information. Through the e-Commerce platform, WebStudio, a dynamic website can be created that helps with marketing products even on market exchanges. This method of multi-channel marketing is quick, efficient as well as cost-effective for an enterprise. 

Role of e-Commerce in Multi-Channel Marketing

With various gadgets at our fingertips today, we can communicate and retrieve information quickly. This kind of fast-speed information is a great game-changer in many businesses. When information regarding a business and its products can move around easily through multiple channels, it attracts many more customers than it would through a stand-alone shop.

E-Commerce is here to stay and it is bringing the world of business closer than ever before. People in any area are now able to shop for products from anywhere in their locality, state, country or even other countries.

So how does e-Commerce help a business to make the most of multi-channel marketing? How can Questudio’s multi-channel marketing solution – WebStudio create an environment for business growth?

The answer lies in Questudio’s SAAS products- CatalogStudio and WebStudio.

Central Repository

The very first task in building the e-Commerce business would be to create a central repository that handles all the product related information right up to the minutest details. This information that the Product Information Management system collates gives rise to powerful, customized content creation. This content can then be deployed to the various channels for marketing purposes.

Consistent Data

The second task would be to ensure that this content is consistent across the various channels you will use. When businesses do not consider this point, it leads to customer dissatisfaction and a reduction in sales. 

Catalog Creation

How would you deploy the content so that customers are attracted and want to know more about your products?

Questudio’s catalog creation is a prominent solution that most companies use. The product details can be categorized into several versions of catalogs quickly. Since you need to market your products across various channels, the catalogs created can be diverse as well. Several companies have felt the immense time-saving benefits of the catalog creation process itself.

Use of various online channels

With e-Commerce you can use several channels for marketing such as social media, emails, apps, text messages, blogs, webinars, etc. Each of these channels can be used in a variety of interactive ways to attract customers and get feedback from them. Take for example, social media. Here you can have advertisements that showcase your business and its products. Using the catalogs specifically created for social media gives businesses a better chance at growing their customer base. Advertisements that can be dynamic are a plus point as well. This allows interested as well as curious customers to just click a link that brings them to the business website. The same goes for all the other marketing channels as potential customers are able to locate the products they would desire and want to purchase.

Payment options

Another major role of e-Commerce in marketing is the payment gateway system. Once you are able to get customers to your site, it is necessary to give them secure payment options as well. This ensures a loyal customer base and also an increase in potential customers. Every business that turns to the digital world to increase sales must constantly keep updating their systems to be secure.

E-Commerce is the way forward for most businesses, whether small-scale or large. When you use premier software solutions like CatalogStudio, it gives you a push in the right direction. Businesses find it much easier to market their products using this easy and successful software solution. It has been seen that there is an increase in sales when multi-channel marketing methods have been used to showcase products of a business. Creating catalogs for specific festivals, events, etc. are all great ways to garner interest in your business. So e-Commerce gives a business the chance to scale higher through multiple marketing methods. 

Is Product Catalog Management Essential for E-Commerce Retailers?

E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.

Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?

Well, you will need to know how to create successful product catalogs.

What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling. Since these product catalogs are the first view of your business, they must be stunning and eye-catching.

So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.

  • Product Information Management System

The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.

  • Enhancing Product Management through catalogs

Questudio’s online catalogs software is MarketStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using InStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.

CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.

  • Dynamic catalogs creation

Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.

  • Customer Specifications

Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.

Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.

Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

 

  • Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

 

  • Questudio has its e-commerce platform – WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout. From the central repository, the product data is then uploaded onto the website.

 

  • As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

 

  • Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

 

  • Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

 

  • Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

 

  • Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

 

  • Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.

Product Information Management and Digitalization for your Business

Whether you are a new business venture or a successful brick-and-mortar store, the only way forward is to go digital. Getting online gives your business the required exposure to more and more customers that would not have been possible with an offline store.

A business runs because of its customers, so it is imperative to keep them happy. How do you go about doing this?

Well, the answer lies in a proper Product Information Management (PIM) system that can be created specifically for your business. Questudio’s MarketStudio is a PIM software that handles all the information related to the products of your business. With the use of a central repository, all the information relevant to the business is stored and handled properly. The information may include data such as size, images, dimensions, weight, colour, etc.

This in-depth information is crucial for the right management of your business. When information is placed in a single location, it helps to keep it normalized and unique. Data can be used by employees without compromising on validity. This means that product information used by one section of the business is the same for any other section. Any updating done on data is systematically seen by all the sections of the business.

Now, where is this information used?

Websites offer the perfect way to showcase your products to customers all over the world. MarketStudio creates a sophisticated website that uploads information of each product from the central repository. Products can be shown using the images and information regarding them can be displayed under each image. This helps customers to make the right decision when purchasing an item. Since websites are online, a customer is not able to feel the product physically. So decision making can be a problem if every possible information regarding the product is not given. This is the reason why in-depth information regarding each and every product is required to be kept in the central repository.

When a dynamic website is in place, it creates a perfect environment for an increase in sales.

How does this happen? Today every customer all over the world want products at their doorstep quickly. Giving the customer what they want is paramount to having a loyal customer base. This also increases the number of potential customers as happy customers always provide positive feedback.

Using the website with a payment gateway is the sure-shot way to get your customers interested in buying. WebStudio the eCommerce platform from Questudio ensures that transactions on the website are secure and that customer data is not compromised.

Another important factor of the online PIM tool is the online catalog software. This creates catalogs quickly that can then be used for multi-channel publishing. When customers see these online catalogs, that are also dynamic as can include audio, video, or pop-ups, it helps them to make decisions quickly and impulse buying also comes into play. This creates short sales cycles which is a positive outcome for any business.

Online catalogs are the perfect ground for increasing the customer base. These catalogs can be sent across social media platforms which are used by millions of subscribers. This increases the customer base immensely. Many companies have seen dramatic sales increase after publishing their product catalogs on these platforms. The powerful effect of these catalogs on social media is also the feedback received from customers. This feedback helps businesses to improve their product range and also introduce newer products based on what customers are asking for.

So using an eCommerce product information management software for your business will be the best decision taken. With positive results from Saas PIM solutions, you can easily see an increase in sales.