Simplify your online Marketing with Product Information Management

Today, online marketing makes a business tick. If you are looking to manage and expand your enterprise, then use the latest marketing strategies.

With everything online now, your target audience needs to know your business exists on the internet. Social media is one of the best ways to reach out to potential customers.

Let’s see how you can make changes to your business and be a step ahead of your competition.

  • Digitize your business

Yes, this is your first step. To help customers see your products online, first digitize your products.

MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system. As the name suggests, a PIM is used to manage all the products in your inventory.

The product information management system is a simple software to handle. The main element of this software is a Central Repository. It holds all the product information in minute details. The business website and any of the business locations utilize this centrally-located data. The repository also maintains data integrity and security.

  • Create an attractive website

Now that you have all your product information integrated into a central repository, the next step is to create a responsive e-commerce website using MarketStudio. With an engaging layout and theme, your business website showcases the latest products to potential customers. Since the product data is consistent in the central repository, product information is up-to-date.

Utilize the various benefits of MarketStudio to display products according to themes, festivals, offers, etc. It also gives you secure payment gateways to ensure the privacy of user data. A vital element for any e-Commerce website!

  • Create product catalogs

A positive way to build your business is to send across product catalogs. These brochures give potential customers insight into your product line. Attractive catalogs make a huge difference. Create catalogs that focus on images and information. Point-wise content is a better way to let customers know about the product.

MarketStudio has catalog automation services that are essential in creating stunning catalogs. Create catalogs for products, product categories, and families with the data from the central repository. The quick and efficient catalog creation process means you can spend more time managing other aspects of your business.

These catalogs can be in PDF form or print. Send these across to your vendors and retailers for quick product sales. 

  • Market the products online

You have now reached a crucial step in online marketing.

It is always beneficial to use multiple marketing channels to build your customer base. These channels are social media, marketing exchanges, emails, notifications, pop-ups, advertisements, etc. Use any or all of the channels to increase traffic to your website. Have a presence on most of the social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Market your products through posts, images, or adverts.

Publishing the catalogs across these multiple channels is made easy with MarketStudio. Custom catalogs reduce your time and cost in publishing and maintenance.

The product information management system simplifies the online marketing strategy to a large extent. Several companies have seen dramatic results after using PIM software. The experience is always a positive one.

These benefits speak for themselves:

  • Automated PIM is efficient for all business enterprises.
  • Accurate information stored in the central repository reflects on the business website.
  • Secure payment options give credibility to your enterprise.
  • Custom or template-based catalogs are easy to create.
  • Cross-channel marketing helps to showcase your products worldwide.
  • Publishing cost reduces dramatically as opposed to manual catalog creation.
  • Classifying products by industry standards is also easy.
  • You will see an increase in market reach from multiple online channels
  • Growth in sales revenue helps build the business successfully.

What are the different Marketing Platforms to expand your e-commerce business?

Customers help a business succeed. Marketing helps a business gain those customers!

When companies had brick-and-mortar stores to sell their products, customers from around the area would purchase items. It meant that the scope of the business was limited to a neighborhood.

Then the internet caught on, and e-Commerce facilities became available to businesses. So an enterprise no longer depended on a physical store to showcase and sell its products. It also meant that customers from across the country or world could purchase items and get it delivered to their doorstep. It brought about a dramatic change in business.

Websites are now online stores from where a business can run. E-Commerce gives a company a simple platform to showcase its products. It also provides the customer with purchasing power at the click of a button. Payment methods are fast, secure, and transparent. Product returns and exchanges are possible without any hassle. With every simple solution that e-Commerce offers to a business and a customer, it becomes increasingly vital in the business world.

So if you are looking at expanding your enterprise, then e-Commerce is the way forward.

SaaS providers like Questudio market e-Commerce solutions like MarketStudio. It consists of Product Information management software that creates a central repository to hold all product information. Once you set up an e-commerce website, your next target is marketing.

Why would you want to market your business once it’s already on the internet?

Well, presence on the internet does not guarantee traffic. To get people to visit your site, you need to get the word out. Now, to market your brand, you need to create catalogs that have all relevant product information. MarketStudio is perfect for creating catalogs. Use the central repository to upload the content for various themes, functions, products, or product categories. Once you have these ready, you can then get to publishing. Since you can have catalogs in any format suitable – print or PDFs, it makes publishing across multiple platforms very easy.

Let’s look at some of the marketing platforms that you can use to expand your e-Commerce business.

  • Social media

Social media is one of the best tools today for any level of entrepreneurs. From small entrepreneurs to big multinationals, all see the advantage of social media. The platforms of social media can be Facebook, Instagram, Pinterest, Twitter, etc. Most of the customers have a presence here and voice their opinion.

Catalogs are the best way to highlight your product line on social media. Use them to pitch your brand across any of the platforms. Make the catalogs eye-catching and attractive as well as interactive, if possible. Traffic to your site will increase as potential customers want to learn more about your products.

  • Email marketing

Emails are a great way to get in touch with your retailers, vendors, as well as customers. Keep in mind that most customers will not click on emails if they don’t know the brand well. So it’s not a top choice for marketing. Still, email marketing is a tool that can be used effectively by businesses. The catalogs you create for your vendors and supply chain people are sent across through emails. These PDF versions of the catalogs are a perfect option to showcase your latest product line along with all relevant information.

  • Notifications & pop-ups

Along with having a presence on social media, you could also market your products through advertisements. On the internet, these work as notifications as well as pop-ups. A concise detail about your latest products in a stunning image is what will get potential customers to click on your link.

Every e-Commerce business uses several marketing platforms to achieve a higher customer base. Try one or all of these for your benefit.

How to sustain your e-Commerce business with PIM during the COVID-19 crisis?

The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc. are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?

It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.

In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.

If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.

Here we show you how you get your business working perfectly even under the present scenario.

PIM Solution

Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.

Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.

With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.

As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.

E-Payment options

Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.

Publishing everywhere

With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.

Customer feedback

Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.

So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

PIM Buyer’s Guide – How to choose the right PIM software?

Technology today helps businesses run smoothly and efficiently. Most businesses today know the concept of e-Commerce and its role in building, branding as well as an increase in sales.

If you are a new business venture that needs to build your presence online, then knowing the right tools to use is very important. Here we give you an insight into what kind of technology and tools are required in order to start an e-Commerce business.

Products are the frontline of any business and it is these products that can make or break a business venture. So the information about your products needs to be spot-on every time. That means that information that is available on your site should be consistent always. Any customer searching for your products in Australia or Canada should have the same information given to them at the same time.

An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

PIM Software, Product Information Management
PIM Software

How do you choose the right PIM software?

There are several PIM software solutions available in the market today. Several companies claim to have a PIM software for all business needs. But, as a business owner, you need to go through the fine details and choose the right one for your business.

Let’s go through some of the main points that you need to check before spending on the PIM software.

What is the main element needed in PIM software?

A PIM software, like MarketStudio from Questudio, creates a central repository that holds all the product information in one place. This is the crucial element in the construction of your online business. This central repository can hold information about your products, product categories, product families, etc. with in-depth attribute storage. So data like color, size, dimensions, weight, images, etc. are all stored in the central repository for each and every product. This makes it possible to retrieve any product information quickly and upload it to the website as and when needed.

So your first checkpoint would be to see that a PIM software you intend to purchase has this crucial element because a central repository makes all the difference.

What other benefits does the PIM solution offer?

Apart from the central repository, MarketStudio also incorporates catalog publishing, content management, import-export, reporting, work-flow manager, and security features. Using the central repository it can then merge this data across various channels and any business location where it is needed. Due to the central location of the product information, all data is consistent. This improves the performance of the business as well as builds customer trust and loyalty.

The other aspect of PIM software would be to integrate with all other departments of the business. So, inventory, processing, ERP, and e-commerce should all benefit from the PIM software. MarketStudio enables this integration with ease. Building the business website along with safe and secure online transaction options for customers is easily done using MarketStudio.

Branding is another important aspect for the success of any online business. MarketStudio PIM solution also helps you create the best catalogs for your products.  These catalogs can then be sent through multi-channels like emails, social media platforms, notifications, pop-ups, etc. to catch the attention of potential customers and bring them to the website.

If the PIM software you choose has these important points then you can be sure it will be the right choice. You can also check out the feedback given by businesses who have used the solution themselves. SAAS based solutions, like those from Questudio, are great for many businesses.

Is PIM Software a Necessity For a Business?

Growth is the key point of any business and this is true for every e-Commerce venture as well. For any e-Commerce business to do well in today’s environment, it needs to stay digital and tech-savvy.

Customers are always wanting something new and innovative. With hundreds of businesses worldwide and thousands of options to choose from, a customer today is spoilt for choice. Getting products they want at the click of a button is now a child’s play!

So how do you keep in touch with your customers’ needs and push your business further?

One of the major reasons why many e-Commerce ventures are proving to be successful is because of a central system of storing, managing, and organizing all their product information. A Product Information Management system is the key requirement for any business to do well online.

Why do you need a PIM Software?

The answer lies in the simplicity yet the genius of a central repository. PIM Solutions from Questudio, like MarketStudio, provide a business with a unique central repository that holds all product data. Here, every minute detail of every product, product category, product family, etc. are loaded and managed consistently. The product information that goes into the central repository can have attributes like name, color, images, size, dimensions, weight, etc.

When details of this magnitude are loaded into the repository, it becomes very easy for the PIM Software to retrieve data and showcase it on the websites and also publish it to every possible marketing channel.

The simplicity of the repository is seen in the way it handles bulk updates, creates product groups, and edits data like pricing and other product information quickly and consistently. This means that data when sourced from any location will always be up-to-date. This gives the customers the right information so that they can make quick decisions before placing an order.

Is this process complex?

No. The maintenance of your product information in the repository is not a complex process at all. It is something that any lay employee can handle with ease. This is why PIM Solutions are so beneficial for all e-Commerce organizations. Employees can edit, add, or delete information with ease. Any latest template updates can also be done with simple clicks so that the entire branding strategy is in tune with the current theme.

What else does the PIM solution offer?

Apart from a wonderful and efficient product data management system, the PIM software also gives you a very powerful marketing strategy. The PIM SAAS is great for many businesses as it offers multi-channel marketing that is crucial in this digital age.

With customers all over the internet in various platforms like social media, emails, messaging, etc., businesses need to make the most of the digital world. Getting your brand across to the right customers is now done through the use of these marketing channels.

The point that businesses must make a note of is that each platform will have its set template to work on. So a catalog for social media platforms may not work in email marketing. Creating these catalogs is a major part of every business marketing team.

With the help of PIM solutions like MarketStudio, this process becomes very easy and quick. You can create several versions of the catalogs for every theme, platform, etc. Creating hundreds of these catalogs now doesn’t take time or effort. Publishing these to the various channels is also that easy and quick.

The e-Commerce catalog management system is a boon in the hands of the branding team of any organization. It makes the process simple and effective to garner several potential customers to the website and turn it into a sale.

Thus, a PIM software solution is the right and most important choice for any business today.