The Need of Catalog Automation Solutions for your Web Store

We live in an automated world today and it has become mandatory for almost everything to get digital. Whether you have a small scale business or large scale operation you know that being online is the only way forward. Why is that?

As the world goes through the internet for all their answers, they also look to it for chores like shopping. Today a brick-and-mortar store is not compulsory to run a business. All you need is to set up your web store and you can conduct your business right from the comfort of your home or a simple office!

Isn’t that a great choice? Yes, it does make like much easy for entrepreneurs and companies.

So, how do you go about ensuring that your web store is smart enough to get you good sales?

Again, automation is the answer.

For any web store and online business, having software that automates the product line is an important factor. Choosing great product information management software from service providers like Questudio is a good idea. Questudio has CatalogStudio, which creates a unique central repository for every company. This central repository holds all the information that is required for every product that the company deals in. So you can add the name, size, dimensions, color, image, etc along with other details like pricing for every product. This central repository is now your gold mine from where you can get any information at the click of a button.

Once the central repository is created, it can be easily updated and normalized with ease. From here, Questudio then creates a website that helps you display your products to customers. The design and layout along with the theme you choose can be customized for your company. A website is an important step as this is the only place where a customer can get information about your products. So giving the customer all the necessary details along with images from all angles will help them to make an informed choice. CatalogStudio creates this website by retrieving the information that was stored in the central repository.

So your web store has been created that showcases all your products. Can you do anything more to help your business grow? Yes, you can.

Catalogs are your best bet to increase sales and bring in new customers. Catalogs are brochures that have all the products or categories that can then be handed over to customers. One way to show your products to others is to take a print of your catalog and send it manually. But as we are in the digital world, we can make use of this to the fullest. CatalogStudio is also a catalog automation solution with which you can create any number of catalogs and publish them online. It could be in the form of a PDF on your website itself. It could be in print form that can be handed over to your customers. Whichever medium you choose, CatalogStudio provides you with a simple and efficient way to create and publish catalogs to all.

This is the way you can increase your sales and grow your online business. Getting a catalog automation software is your key to success.

Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.

Advantages of using Product Information Management Tool

 

Imagine having a seamless business model that does all the work for you and also attracts more customers! Isn’t that what you are trying to achieve with your company? What if we told you that is possible and easy too?

Check this out:

A product catalog software is best for all businesses that need to streamline their activities and look for success on the online platform.

So is this what you need for your business? Absolutely right!

Let’s look at what exactly does a product information management (PIM) tool do to a business.

With services providers like Questudio, you can find the best catalog management software in CatalogStudio. This will create a unique central repository that holds all the product details that you deal with. The most important task of this repository is to store all the attributes required for a perfect management system. Once this is done, the next step in the process helps to create a website and upload all the data for the customer to see and eventually purchase. But Catalog Studio goes the extra mile and helps with cataloging your products for publishing it online and on several channels, which brings in more customers and obviously more sales. This is the beauty of this all-encompassing product catalog system.

Still not convinced?

OK let’s dig deeper and understand the advantages of this product information management tool. Here goes:

 

  • Ease of managing a large number of products – With the PIM tool, it is easy and quick to upload all the details of the products that are part of your company. However large a database you have, it can be done without a hitch. This quick storing of data makes it very easy for company personnel to get on with business.
  • Sourcing of products – If your products are not coming from a single source, then it becomes extremely difficult to handle this information manually. With the PIM tool and the central repository, you don’t have to worry even if you have several source points for your products.
  • Improved accuracy – The star of the PIM tool is the central repository. This is because it helps to maintain accurate data in a single location. All changes, deletion, and addition of product data happens only here and is reflected on the website.
  • Efficient workflow – Once your data is stored centrally, all other business activities and workflow is automatically efficient. Employees at geographically spaced locations can work with products from different sources easily.
  • Lessens the number of product returns – All businesses want products to satisfy their customers. So the return of products should ideally not happen. This is where the PIM tool achieves success. When a customer is given all the relevant information about the product, they can make an informed decision and buy the right product.
  • Increases customer loyalty – When you have the right products going out, you have happy customers. With happy customers, you automatically have a loyal customer base.
  • Sell across multiple channels – With the PIM you have the added advantage of creating catalogs quickly and publishing them over multiple channels – online or offline. Think print, PDF, etc.
  • Multiple catalogs – Creating just one catalog is easy, but when you need to create several different ones for various occasions it can get tedious. The PIM tool helps you to create multiple catalogs all different in type in a matter of minutes.

Isn’t this what you want for your business? So, go ahead and make it happen with the perfect PIM tool.

Create Yourself Dynamic Digital Catalog

If you think that premium software solutions come at an exorbitant price then, think again. We know that as a small and medium enterprise, the cost is very much a focal point in all decisions. Upgrading your system to bring it online may seem like a huge decision that involves a lot of money and effort.

But, fret not! There are wonderful software solutions that you can use to create a dynamic digital catalog.

How so, you ask?

Choosing a premier software and services provider like Questudio would be the right decision to make. The digital catalog software that Questudio has is called CatalogStudio and this is the perfect platform to get your business online.

Let’s see how the CatalogStudio solution is your ideal partner.

The online catalog maker uses primarily a central repository to store all your products in a detailed manner. Every bit of information that you deem important for a particular product can be added as an attribute and saved in the repository. This step is crucial to building a dynamic website that will help you with a large customer base.

The digital catalog creator creates a dynamic website with just some easy steps. You can choose the layout and the theme of your website and design how your products should be displayed. When images are present, it becomes an attractive way to interact with the customer. Since the customer is not physically present at your store to touch and feel the product, the dynamic website should be able to give that same experience virtually. So having several images taken from different angles is a great way to showcase your products. Apart from this, the repository is used to access to display all other attributes of each product like color, size, dimensions, material, etc. Each of these plays a very important role in helping your customers to make a decision and finally purchase the item.

So, is this process easy enough to be handled by employees of your enterprise? Yes. You have two choices – one is to let Questudio handle the entire creation of your website or two, you can subscribe to the software and then handle the website yourself. Either way, the entire process is effortless on the part of the enterprise.

Software like CatalogStudio is the best way to head on to the digital world and build a successful enterprise. Increasing sales with an expanding customer base are the focal point of every enterprise. With software and services offered by Questudio, this is easily achievable. CatalogStudio not only helps to build a great customizable dynamic website, it goes further to help you market your products. With its in-built publishing tool, you can create sophisticated catalogs that can be printed or posted on the web. Single page catalogs or multi-page PDFs are quickly created using the publishing tools available with CatalogStudio. This not only helps you get potential customers but is also a perfect way to interact with your dealers and wholesalers.

So creating your customized dynamic digital catalog is a sure way to business success!

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.