Why Product Information Management is becoming critical and what are their benefits

The single version of the truth in digital asset management is very important. This is because it is essential to ensure that marketers, employees, business partners and management are all using the right version of data content. A company having extensive product portfolios finds it even more challenging to maintain product information. A business that constantly tries to appeal to a number of niche markets finds its product range increasing exponentially. This calls for a system that can maintain all product information management in one central location without duplications.

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