Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Managing Product Information in a Rapidly Changing Environment

Today’s marketplace is the most dynamic it’s ever been. It is growing and evolving with each passing day, and companies must be fit for change in order to survive. At the heart of the ever-changing marketplace is product information, which is used to make purchasing decisions, drives operational efficiencies, and directly impacts time-to-market. Manufacturers, retailers, and distributors can stay ahead by implementing a product information management (PIM) system. PIM makes website maintenance in a rapidly changing environment easy and effective.

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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration.

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Catalog Automation Software for your Ecommerce Business

Remember the days of mail order catalogs delivered to your front door? You’d wait eagerly for the oversized catalogs from various retailers to arrive, spend hours flipping through the glossy pages, circling items you wanted to purchase. Mail order catalogs were the way of the future…20 years ago.

Now companies are leveraging their web presence by cataloging their inventory through use of automation software.

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