Why Product Information Management is becoming critical and what are their benefits

The single version of the truth in digital asset management is very important. This is because it is essential to ensure that marketers, employees, business partners and management are all using the right version of data content. A company having extensive product portfolios finds it even more challenging to maintain product information. A business that constantly tries to appeal to a number of niche markets finds its product range increasing exponentially. This calls for a system that can maintain all product information management in one central location without duplications.

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Why you need Questudio’s InStudio plug-in for Adobe InDesign

If you are a business looking to create graphically appealing, comprehensive catalogs for your entire range of products or just mini catalogs then your search would essentially end at Questudio’s InStudio. The InStudio plug-in is fundamentally created for Adobe InDesign to automate the process of creating product catalogs. The plug-in makes sure that the time and resources taken to publish data are drastically reduced compared to the original time taken.

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How Business develops through Omni-Channel Marketing?

The greatest challenge that retailers face is ensuring that the marketing strategy and its execution is aligned across the channel spectrum. Business that do not cater to the omni-present or the omni-channel customer are at risk of declining revenues and reduced margins over time.

Questudio’s omni-channel marketing services allows you to manage rich product information and create product catalogs, sales collateral, and custom eCommerce web catalogs to market across all available channels.

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What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance.

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Product Information Management (PIM) Software as a Stepping Stone

The systems, strategies, and processes to manage product data is referred to as Product Information Management (PIM). With eCommerce solutions becoming ubiquitous, PIM software is set to gain momentum. PIM is a precursor to multichannel or eCommerce initiatives. It is viewed as a software application that can address the challenges of item management through the use of tools and processes.

Questudio’s CatalogStudio PIM software is a powerful system consisting of several modules. It provides all the features needed to create, manage and maintain all product information in one central repository.

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