How To Know When Your Business Needs a Product Information Management System

Over the last few years, the amount of product data that eCommerce stores hold has exponentially increased. With customers demands growing more complex and personalized, organized and accessible product information becomes more and more important. In fact, overall brand impressions drop by 19% on average due to limited product information. To solve this, many companies implement a product information management system.

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What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

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5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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Product Information Management is Key for Mobile Commerce

Mobile devices can no longer be disregarded as a simple tool for texting and gaming. They are an imperative tool for keeping up with consumer’s needs and allowing immediate access to your store. As the environment flourishes for mobile commerce, it’s vital for retailers to offer a seamless, functional, and compelling shopping experience through the mobile marketing channel. Accuracy and consistency in product information management is key for mobile commerce.

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