Is Product Catalog Management Essential for E-Commerce Retailers?

E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.

Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?

Well, you will need to know how to create successful product catalogs.

What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling. Since these product catalogs are the first view of your business, they must be stunning and eye-catching.

So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.

  • Product Information Management System

The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.

  • Enhancing Product Management through catalogs

Questudio’s online catalogs software is MarketStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using InStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.

CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.

  • Dynamic catalogs creation

Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.

  • Customer Specifications

Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.

Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.

Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

 

  • Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

 

  • Questudio has its e-commerce platform – WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout. From the central repository, the product data is then uploaded onto the website.

 

  • As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

 

  • Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

 

  • Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

 

  • Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

 

  • Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

 

  • Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.

Why is PIM (Product Information Management) important in e-commerce?

Product Information Management (PIM) is a system that helps drive an e-commerce platform with the help of WebStudio software from Questudio. Using PIM solutions is the right thing to do for any organization that wants to grow exponentially. CatalogStudio from Questudio is an effective end-to-end solution that handles product information management with the help of its inbuilt tools.

When you have such a SaaS PIM solution in place, it only is a matter of time when you will see an increase in sales and customer base. Questudio’s CatalogStudio is one such premier software solution that can ease your business needs. It manages all the product data in a single central repository where all the processes and tools are integrated.

So, how exactly does this PIM software take care of all your business needs?

Here are its features that make a difference to your e-commerce business.

All-inclusive feature:

The beauty of the Product information management solution is its all-inclusive feature. It encompasses content management, reporting, catalog publisher, work-flow manager, import-export tools, white-boarding as well as security. With the use of the central repository, it can easily merge data across the enterprise and then channelize it accurately to every business location.

Consistent data:

The problem with the traditional data management systems was that data from various sources were not consistent and so the information would be compromised. With the use of PIM, you can be sure that all information is tabulated in the central repository and this ensures the creation of a master data plan. With this in place, all the business sources and locations get product data information that is consistent. This greatly improves performance and also reduces customer product returns.

Integrating with systems:

PIM software not only manages the product data consistently, but it also integrates with the various business systems like inventory, ERP, processing, and e-commerce. Product data from the central repository is used to create e-commerce websites that showcase the products. With the use of the online cart system, customers can easily place orders and/or save items for future purchase. The payment gateway system that all e-commerce businesses need is also integrated with WebStudio. This ensures secure payment transactions that help in building customer loyalty.

Multi-channel publishing:

One of the great features of the PIM e-commerce system is multi-channel publishing. In today’s world, reaching out to potential customers is very important. With the use of notifications, pop-ups, etc. in social media platforms, businesses can now expand their user base. The PIM software can easily create multiple catalogs for this very purpose. Catalogs created can be PDF or print form and can be varied according to product categories. This quick way of creating multiple catalogs and then publishing it on multiple channels has greatly affected the way business is done now. Using premier software like CatalogStudio gives you the advantage of several features that can greatly help with the running of your business. One great tool that CatalogStudio has is InStudio which is an InDesign plugin for Adobe InDesign Publishing. Use this to easily create your product catalog and then publish it quickly.

E-commerce businesses that have used these software tools have greatly increased their sales and also found a wider base of customers. Every e-commerce business knows that it is the customer who is king and so satisfying the customer needs is paramount. With the use of the feedback given by customers through the websites, businesses can improve their product line and refine it to suit the customer needs. A happy customer will always lead you to more potential customers and this is the successful chain that a business must hold on to.

How can a PIM Software solve your product information management problems?

We find quite a few businesses struggling to find a way out in this competitive world. The answer to most of these businesses is to get online and see the change.

What does getting online do for a business? Well, for one, it increases the reach and scope of the business. When your products are online, more customers get to know about your company. You get loyal customers from all over the world who are willing to pay for your products to be shipped to their doorstep.

Better customer support means better business!

So, what is the foremost thing that you need to do in order to have your business online?

You need a great Product Information Management software or PIM.

Products are what set your company apart and it is the right management of this very basic yet crucial data that will keep your sales up. If yours was a struggling business, then surely the problem would have been product management. Understanding the product and its various characteristics are key to a good PIM software.

So let’s see how PIM software is good for your business.

  • Software and service providers like Questudio have PIM software called MarketStudio, which manages the products of a business. Within it, the central repository stores all the product information. This information is detailed and contains images, prices, color, attributes, sizes, weights, etc.
  • Having a central repository is great for businesses that have offices in geographically spaced areas. Every employee at any of these offices can retrieve the product information and use it as required.
  • One of the problems faced by widespread offices is that data is compromised. But with the help of the central repository, data is always validated and normalized.
  • With the use of PIM software, you also get the benefit of a unique website. The software creates a website that incorporates your business theme and model. This will help with getting more customers and sales.
  • Another great use of the catalog management software is the creation of catalogs for distribution. The PIM software easily creates catalogs for all the products based on a number of categories. Catalogs can be created for print or online medium. The use of PDFs is a great way to showcase many products in an attractive manner. Web Catalogs help customers know your product line and in turn help them make a purchasing decision.
  • When you have all the products in one place, it is easy to manage them. This is seen in the way your eCommerce business runs. When customers can easily find products on your website and buy them with just a click of a button, it makes purchasing fun. With PIM software, you also get a payment gateway model that allows for secure transactions online. This is the best way to stay on top of the competition.

By using a product catalog software means that your business is going in the right track. It is the best way to solve all your product management problems easily and quickly.

Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.