Product Information Management is Key for Mobile Commerce

Mobile devices can no longer be disregarded as a simple tool for texting and gaming. They are an imperative tool for keeping up with consumer’s needs and allowing immediate access to your store. As the environment flourishes for mobile commerce, it’s vital for retailers to offer a seamless, functional, and compelling shopping experience through the mobile marketing channel. Accuracy and consistency in product information management is key for mobile commerce.

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Who Needs PIM?

Product Information Management or PIM are the processes and technologies focused on managing information about products. It focuses on the data required to market and sell the products through different channels. So who needs PIM?

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Issues solved by PIM

PIM helps provide rich and accurate product listings for an organization, thus helping your organization succeed by attracting and selling to new customers. It lets you extend into sales channels such as webstores and marketplaces apart from the traditional channels. Questudio’s PIM solution called CatalogStudio helps make sense of unruly and messy data. PIM solves typical issues that an e-commerce firm faces. Some of the common issues solved by PIM are:

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How Does PIM Prepare Businesses For the Future?

Organizations today cannot survive with business in single platform. They need to be addressing the ever-changing requirements of the consumers and the market. With the offline and online channels merging, the potential for omni-channel retailing is on the rise. Thus it calls for seamlessly integrating all the channels and providing the same consumer experience across all channels.

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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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