What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance.

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Product Information Management (PIM) Software as a Stepping Stone

The systems, strategies, and processes to manage product data is referred to as Product Information Management (PIM). With eCommerce solutions becoming ubiquitous, PIM software is set to gain momentum. PIM is a precursor to multichannel or eCommerce initiatives. It is viewed as a software application that can address the challenges of item management through the use of tools and processes.

Questudio’s CatalogStudio PIM software is a powerful system consisting of several modules. It provides all the features needed to create, manage and maintain all product information in one central repository.

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10 Tips for Successful Print Catalog Automation

There are big advantages to catalog automation as compared to the traditional method of printing catalog. One can easily create tailor-made catalogs. Representatives and dealers can make their own catalogs in no time without any special skills. Changes in data and location can be easily and automatically updated in the catalog. This helps achieve accuracy. However, the process of catalog automation can be made efficient if the following points are borne in mind.

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Ways to create a single up-to-date repository of product information

Omni-channel commerce thrives on product data and more so on organized and cleansed product information. Inefficient sales processes, falling sales revenues and poor brand image are some of the effects of maintaining poor data quality. It becomes difficult for organizations to maintain single up-to-date repository of product information with the help of product content management.

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