Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.

Creating an e-commerce store and using the Catalog Automation Service

Running a successful e-commerce store is possible if you have the right tools for it. Smooth handling of a business is always a vision of any enterprise. So how is it possible to handle a large e-commerce store and still do it effortlessly?

The answer lies in a great Catalog Automation Service.

What does this service do? Is it cumbersome to start the process? Can every employee of the enterprise handle the process or would you need specialized people? Is it expensive?

Let’s go through the process and see how the catalog services and automation can change your business for the better.

First, software providers like Questudio have customizable product information management solutions like CatalogStudio to turn a business into a successful online venture. CatalogStudio works with the principal of a central repository. This repository houses all the necessary information about the products that an enterprise sells. Every attribute is accounted for and included in the repository so that it can be used later. CatalogStudio then creates a website with customized themes and layout. The products to be displayed on the website are taken from the central repository. This is then available for customers to see and decide. Dynamic websites will have a payment gateway so that customers can directly buy products they like and get it shipped to their location.

Since the key process in the creation of the e-commerce store is the building of the central repository, this mustn’t be a cumbersome one. CatalogStudio is built in such a way that data can be added, modified, deleted, etc easily and quickly by any employee of the enterprise. You do not need specialized software employees to manage it. Questudio provides ample support and this makes it very easy for the enterprise to build their central repository.

Once the repository and the website are well connected, the enterprise can go ahead and make use of the next powerful tool in the CatalogStudio software. This is its publishing tool of the catalog management service. With just a few clicks, you can create several versions of catalogs/brochures ready for printing or posting on the web. PDF publishing is also available for the enterprise and this becomes a great marketing tool for the enterprise. You can mail the PDFs to your dealers, wholesalers, etc. You can also create customized catalogs that can be consumer-specific. These can be used to promote sales for a particular season or festival. Marketing becomes a powerful tool with the help of the CatalogStudio software.

So, if you have a large, medium or small enterprise, you will need a catalog-services and automation system that gives you the freedom to deal with innovation, creation and marketing your products. Handling the business side of your enterprise becomes easy and effortless when you a supportive automation solution at your disposal.

Lastly, this automation system is not expensive either. That’s the best part! According to your enterprise, you could either buy out the software or use it on a subscription basis. Either way, you are in a win-win situation!

Seamlessly Integrate Product Information Management With Dealer Portals

The lack of consistent information about products is an extremely common and frustrating experience for online shoppers. Seen from a company’s point-of-view, given the short lifecycles of products, and the sheer volume of products on a website, it is difficult to create and maintain the data without using a mature PIM software. Product Information Management software makes it possible to maintain, harmonize and update the data centrally and remove the errors that tend to creep in through manual systems.

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