Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.

Creating an e-commerce store and using the Catalog Automation Service

Running a successful e-commerce store is possible if you have the right tools for it. Smooth handling of a business is always a vision of any enterprise. So how is it possible to handle a large e-commerce store and still do it effortlessly?

The answer lies in a great Catalog Automation Service.

What does this service do? Is it cumbersome to start the process? Can every employee of the enterprise handle the process or would you need specialized people? Is it expensive?

Let’s go through the process and see how the catalog services and automation can change your business for the better.

First, software providers like Questudio have customizable product information management solutions like CatalogStudio to turn a business into a successful online venture. CatalogStudio works with the principal of a central repository. This repository houses all the necessary information about the products that an enterprise sells. Every attribute is accounted for and included in the repository so that it can be used later. CatalogStudio then creates a website with customized themes and layout. The products to be displayed on the website are taken from the central repository. This is then available for customers to see and decide. Dynamic websites will have a payment gateway so that customers can directly buy products they like and get it shipped to their location.

Since the key process in the creation of the e-commerce store is the building of the central repository, this mustn’t be a cumbersome one. CatalogStudio is built in such a way that data can be added, modified, deleted, etc easily and quickly by any employee of the enterprise. You do not need specialized software employees to manage it. Questudio provides ample support and this makes it very easy for the enterprise to build their central repository.

Once the repository and the website are well connected, the enterprise can go ahead and make use of the next powerful tool in the CatalogStudio software. This is its publishing tool of the catalog management service. With just a few clicks, you can create several versions of catalogs/brochures ready for printing or posting on the web. PDF publishing is also available for the enterprise and this becomes a great marketing tool for the enterprise. You can mail the PDFs to your dealers, wholesalers, etc. You can also create customized catalogs that can be consumer-specific. These can be used to promote sales for a particular season or festival. Marketing becomes a powerful tool with the help of the CatalogStudio software.

So, if you have a large, medium or small enterprise, you will need a catalog-services and automation system that gives you the freedom to deal with innovation, creation and marketing your products. Handling the business side of your enterprise becomes easy and effortless when you a supportive automation solution at your disposal.

Lastly, this automation system is not expensive either. That’s the best part! According to your enterprise, you could either buy out the software or use it on a subscription basis. Either way, you are in a win-win situation!

Organize your eCommerce Store using Product Catalog Software

Are you happy with your online store? Is it showing you an increase in profits and bringing in more customers? If no, then read on to find out how you can create a successful eCommerce store.

An eCommerce store is a business store that is online and sells its products through transactions over the internet. So ideally, you would need all your product information in one place, like a website. Through the website, customers should be able to search for products and purchase items using a payment gateway.

So how do you differentiate a successful eCommerce store from one that is not? Well, organizing is the key element of any successful enterprise.

Let’s have a look at how you could turn your business into a successful eCommerce store that brings in the right customers. Service providers such as Questudio create Saas based software like CatalogStudio to help enterprises join the online bandwagon and succeed.

Do you really need such software? Yes, you do.

CatalogStudio creates a very simple platform for the enterprise to merge their existing products and streamline them onto the web. With the use of a central repository, all product information is stored right down to the minutest detail. This will include attributes like image, color, shape, size, etc. Adding products or editing the information is a very easy process that can be handled by any company personnel. Once this detail is all fed into the central repository, CatalogStudio creates a website with all the needed requirements.

The website gets its data from the central repository and a customized theme is used to present it online. The product catalog software also includes a shopping cart and a payment gateway. This process is key to help customers purchase the products online in a seamless manner. The shopping cart is also a way in which the enterprise can get a feel of customers’ needs and choices. This information is paramount as it guides the business on an upward climb.

Organizing your eCommerce store is not limited to payment gateways. It also needs a good marketing strategy. You need to be able to get more customers to your site. This is done with the help of the digital catalog creator. Again, CatalogStudio is a perfect software that can help the enterprise to create numerous catalogs easily and quickly. These can be used to publish your products to web, print media or even to your dealer portals. This PDF catalog software can help design catalogsper the enterprise’s requirements. Once your catalogs are out in the market for all to see, it becomes easy for potential customers to check out your products.

Each of these steps is a very simple process with the use of the right catalog management software. CatalogStudio can be a boon to any business looking to organize their eCommerce store.

So, what are you waiting for?

Take the first step to getting your eCommerce store organized with a customized central repository. The next step to success will be very easy and productive, indeed.

3 reasons you should be using a PIM

Product Information Management

PIM stands for Product Information Management. It is an essential tool for retail businesses that manage multiple products online, regardless of size.

Solutions like DropBox and other cloud filing cabinets fall short when it comes time to collaborate on the development, marketing, and launch of a product. Even juggling the data and content related to a single product can seem like a circus. Information is scattered. Files are mislabeled. Assets are misplaced.

This is where a PIM makes all the difference.

Here are 3 undeniable reasons why you should be using a PIM:

Centralized content and information

A PIM let’s you create, enrich, and distribute product content and information in one place. Better yet, it let’s you relate those products to catalogs and other assets.

So for instance, let’s say you sell decorative rugs and you are getting ready to launch a new product called the Maude Rug. You can enrich it with a product description, specifications, and other data points.

Then you can add related product images, press releases, and other assets. The power of the PIM is in the linking of products, assets, attributes, and catalogs so that everything is easily accessible in the cloud.

Regardless of the complexity of the PIM, the ability to enrich, relate, and share products and catalogs is a fundamental reason why these solutions are so great.

We have an amazing software that does exactly this, PIM Solutions

Increased efficiency and productivity

This central hub gives access to what your team needs in a standardized and centralized way. There will be no confusion or lost time trying to locate things. PIM systems are generally outfitted with handy export tools, and the ability to make your catalogs public, so you can share everything easily.

You’ll make progress faster, team morale will stay positive. And more importantly product quality will increase, which is really a benefit all it’s own.

Improved product content quality

Using a PIM increases the likelihood that products will get the attention they deserve through enrichment. You will make less mistakes because you are less likely to let them go unnoticed.  And that extra attention is crucial.

Accurate, error-free product information helps build trust with your customers. Well crafted product descriptions bring the right customers closer to purchase. And product images, videos, and other assets are key to getting that product past checkout.

The more time you waste fumbling with an out dated filing cabinet, the less attention you can give to your products.  A PIM gives you the right infrastructure to centralize, streamline, and improve the way you work with your products.

But how much does Product Information Management cost?

PIM systems are seen as expensive, technical systems. The market is shifting now to include affordable, user-friendly alternatives that don’t require a computer engineering degree to understand.  Doing a bit of research reveals a world of product management tools for companies of every size and shape.

With Questudio you need not even worry about cost because we offer our software for FREE, Check it out here

 

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business.

Improves decision making

Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the business smartly.

Enhances data quality

Erroneous data is dangerous and can result in huge losses. A survey showed that businesses are losing 15% of revenue due to bad data. Having parallel databases and transferring data within departments can result in data loss or poor-quality data too. Integrating all your business data in a central repository improves data quality and consistency to make better assessments.

Saves time and cost

With a central data repository, it takes less personnel time compared to managing multiple department databases. Moreover, a central repository is a great idea to eliminate silo management. By controlling data in a central repository, redundancy and its associated costs are eliminated and productivity is increased.

Increases efficiency

With a central repository, all data is integrated and maintained centrally so that manual data processing is eliminated and the resources devoted to multiple data management can be redirected to other business needs. By integrating historical and current data, analyzing trends to make informed decisions gets simpler. Furthermore, you need not spend time waiting for data to be complied from several systems or departments.

Reduces risk and increases ROI

With a central data repository, all your core business data can be edited and updated centrally so that it allows users access more consistent and up to date data. The confusion of having multiple data that needs to be synchronized for an unhindered centralized workflow is eliminated. Though centralized data management might seem to be expensive at first, you can prevent losses by eliminating poor, incomplete and wrong data, and uninformed decision making. A centralized database makes real-time analysis and reporting accurate for business so that you can take better decisions to increase your revenue, save money through integrated data management and gain more business through enhanced customer satisfaction.

Data being a great asset for business, effective management of the same becomes crucial for success and survival in the global market. A central data repository is a newer technology for businesses to embrace, improve efficiency and walk forward.