Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration.

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3 Product Content Problems Solved by PIM

When marketers, online merchandisers, and product managers seek a user-friendly solution to manage their product content online, they often invest in PIM (product information management) system. PIM is a tool that allows merchants to consolidate and centralize all of the technical and marketing aspects of their products and catalogs.

One of the key benefits of PIM is the ability to collaborate between all teams in the organization to create exceptional product data. Here are 3 main problems merchants face with their product content that can be solved with PIM:

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Catalog Design

One of the biggest challenges companies face is finding ways to expand and reach new markets. Because Internet trends are constantly changing, businesses must adapt through use of digital marketing: social media, content creation, and email campaigns. Another crucial factor in this equation is the digital catalog of your business’s online store.

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