How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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Product Information Management is Key for Mobile Commerce

Mobile devices can no longer be disregarded as a simple tool for texting and gaming. They are an imperative tool for keeping up with consumer’s needs and allowing immediate access to your store. As the environment flourishes for mobile commerce, it’s vital for retailers to offer a seamless, functional, and compelling shopping experience through the mobile marketing channel. Accuracy and consistency in product information management is key for mobile commerce.

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Issues solved by PIM

PIM helps provide rich and accurate product listings for an organization, thus helping your organization succeed by attracting and selling to new customers. It lets you extend into sales channels such as webstores and marketplaces apart from the traditional channels. Questudio’s PIM solution called CatalogStudio helps make sense of unruly and messy data. PIM solves typical issues that an e-commerce firm faces. Some of the common issues solved by PIM are:

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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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