How Business develops through Omni-Channel Marketing?

The greatest challenge that retailers face is ensuring that the marketing strategy and its execution is aligned across the channel spectrum. Business that do not cater to the omni-present or the omni-channel customer are at risk of declining revenues and reduced margins over time.

Questudio’s omni-channel marketing services allows you to manage rich product information and create product catalogs, sales collateral, and custom eCommerce web catalogs to market across all available channels.

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How Print catalogs are better than Digital catalogs?

Ever wondered why even the biggest retailers flood your mailbox with print catalogs even at this digital age. It might seem foolish at the onset especially when the whole world’s market is at the end of your fingertips on your smart phone, laptop or desktop. However, research reveals that print channels are highly engaging when compared to web or TV.

Though print catalogs may be old school marketing, there are enough studies that reveal that this format plays a crucial role in modern eCommerce. Questudio has experience and knowledge relevant to data collection and content creation for products for various industries.  The content management industry experts can deliver what you want on time – every time.

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What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance.

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Product Information Management (PIM) Software as a Stepping Stone

The systems, strategies, and processes to manage product data is referred to as Product Information Management (PIM). With eCommerce solutions becoming ubiquitous, PIM software is set to gain momentum. PIM is a precursor to multichannel or eCommerce initiatives. It is viewed as a software application that can address the challenges of item management through the use of tools and processes.

Questudio’s CatalogStudio PIM software is a powerful system consisting of several modules. It provides all the features needed to create, manage and maintain all product information in one central repository.

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10 Tips for Successful Print Catalog Automation

There are big advantages to catalog automation as compared to the traditional method of printing catalog. One can easily create tailor-made catalogs. Representatives and dealers can make their own catalogs in no time without any special skills. Changes in data and location can be easily and automatically updated in the catalog. This helps achieve accuracy. However, the process of catalog automation can be made efficient if the following points are borne in mind.

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