Should You Offer a Print Catalog for Your eCommerce Business?

In today’s changing marketing landscape, it may seem like print is a dying breed. With the speed and convenience of digital marketing, a print catalog may seem useless and inferior. However, print catalogs still remain an extremely effective means of selling. Online and offline channels must coexist in order for your company’s brand to remain relevant and thriving. Should you offer a print catalog for your eCommerce business? In short, yes.

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5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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Who Needs PIM?

Product Information Management or PIM are the processes and technologies focused on managing information about products. It focuses on the data required to market and sell the products through different channels. So who needs PIM?

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How can PIM benefit your company?

PIM technology can have a positive influence on the performance of eCommerce organizations. It is highly beneficial for organizations that transact with many users or customers. Questudio’s PIM software, CatalogStudio, is a powerful system that you can use to create, maintain and manage all product related information in one central repository. PIM has elements that include content management, data security, workflow management, reporting, catalog publisher, import and export tools, etc.

So, how can PIM benefit your company?

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