Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.

Creating an e-commerce store and using the Catalog Automation Service

Running a successful e-commerce store is possible if you have the right tools for it. Smooth handling of a business is always a vision of any enterprise. So how is it possible to handle a large e-commerce store and still do it effortlessly?

The answer lies in a great Catalog Automation Service.

What does this service do? Is it cumbersome to start the process? Can every employee of the enterprise handle the process or would you need specialized people? Is it expensive?

Let’s go through the process and see how the catalog services and automation can change your business for the better.

First, software providers like Questudio have customizable product information management solutions like CatalogStudio to turn a business into a successful online venture. CatalogStudio works with the principal of a central repository. This repository houses all the necessary information about the products that an enterprise sells. Every attribute is accounted for and included in the repository so that it can be used later. CatalogStudio then creates a website with customized themes and layout. The products to be displayed on the website are taken from the central repository. This is then available for customers to see and decide. Dynamic websites will have a payment gateway so that customers can directly buy products they like and get it shipped to their location.

Since the key process in the creation of the e-commerce store is the building of the central repository, this mustn’t be a cumbersome one. CatalogStudio is built in such a way that data can be added, modified, deleted, etc easily and quickly by any employee of the enterprise. You do not need specialized software employees to manage it. Questudio provides ample support and this makes it very easy for the enterprise to build their central repository.

Once the repository and the website are well connected, the enterprise can go ahead and make use of the next powerful tool in the CatalogStudio software. This is its publishing tool of the catalog management service. With just a few clicks, you can create several versions of catalogs/brochures ready for printing or posting on the web. PDF publishing is also available for the enterprise and this becomes a great marketing tool for the enterprise. You can mail the PDFs to your dealers, wholesalers, etc. You can also create customized catalogs that can be consumer-specific. These can be used to promote sales for a particular season or festival. Marketing becomes a powerful tool with the help of the CatalogStudio software.

So, if you have a large, medium or small enterprise, you will need a catalog-services and automation system that gives you the freedom to deal with innovation, creation and marketing your products. Handling the business side of your enterprise becomes easy and effortless when you a supportive automation solution at your disposal.

Lastly, this automation system is not expensive either. That’s the best part! According to your enterprise, you could either buy out the software or use it on a subscription basis. Either way, you are in a win-win situation!

Organize your eCommerce Store using Product Catalog Software

Are you happy with your online store? Is it showing you an increase in profits and bringing in more customers? If no, then read on to find out how you can create a successful eCommerce store.

An eCommerce store is a business store that is online and sells its products through transactions over the internet. So ideally, you would need all your product information in one place, like a website. Through the website, customers should be able to search for products and purchase items using a payment gateway.

So how do you differentiate a successful eCommerce store from one that is not? Well, organizing is the key element of any successful enterprise.

Let’s have a look at how you could turn your business into a successful eCommerce store that brings in the right customers. Service providers such as Questudio create Saas based software like CatalogStudio to help enterprises join the online bandwagon and succeed.

Do you really need such software? Yes, you do.

CatalogStudio creates a very simple platform for the enterprise to merge their existing products and streamline them onto the web. With the use of a central repository, all product information is stored right down to the minutest detail. This will include attributes like image, color, shape, size, etc. Adding products or editing the information is a very easy process that can be handled by any company personnel. Once this detail is all fed into the central repository, CatalogStudio creates a website with all the needed requirements.

The website gets its data from the central repository and a customized theme is used to present it online. The product catalog software also includes a shopping cart and a payment gateway. This process is key to help customers purchase the products online in a seamless manner. The shopping cart is also a way in which the enterprise can get a feel of customers’ needs and choices. This information is paramount as it guides the business on an upward climb.

Organizing your eCommerce store is not limited to payment gateways. It also needs a good marketing strategy. You need to be able to get more customers to your site. This is done with the help of the digital catalog creator. Again, CatalogStudio is a perfect software that can help the enterprise to create numerous catalogs easily and quickly. These can be used to publish your products to web, print media or even to your dealer portals. This PDF catalog software can help design catalogsper the enterprise’s requirements. Once your catalogs are out in the market for all to see, it becomes easy for potential customers to check out your products.

Each of these steps is a very simple process with the use of the right catalog management software. CatalogStudio can be a boon to any business looking to organize their eCommerce store.

So, what are you waiting for?

Take the first step to getting your eCommerce store organized with a customized central repository. The next step to success will be very easy and productive, indeed.

Most Happening E-commerce Trends in 2017

Customers today prefer to shop at their convenience. They prefer shopping online as it provides a large variety of goods, comparison of prices etc. at their finger tip. E-commerce satisfies these needs of the customers. E-commerce is any type of business or commercial transaction that involves the transfer of information across the internet. E commerce is constantly evolving with improved discovery, technology, logistics etc.

Chat Bots

A computer program designed to simulate a conversation with human users, especially over the Internet. Facebook, WhatsApp, Twitter, and Google are all introducing cohesive bots to help improve the shopping experience. They help to retain customers. They cleverly use push messages, text messages and emails to gently bring back customers. If a sale is not done and the product is in the cart it can send the user with reminders, offers etc. They are available 24/7.

Mobile Phones

Mobile has become a key driver in business as it is used at every stage of the purchasing journey. Consumers place a higher value of information from blogs and social networks. Mainly consumers are connected via mobiles to these social networks. Retailers must move to mobile first approach rather than improving their website for mobiles.

Live Video

The live video offers the facility to share live experiences with the audience. It also offers the customers opportunities to comment, start discussions in live time. Today live video feature is available on all platforms such as Facebook, Twitter, Instagram and YouTube. This enhances the engagement level compared to a standard video.

Mobile Payments

Wallets and cash payments will slowly fade away, as digital wallets gain prominence. There are some wallet apps such as Apple Pay, Google Wallet, PayPal etc. that are mostly used for e-commerce. E-commerce stores have already started to give special offers and promotions for digital payments.

Delivery Expectations

Delivery and return have always been a setback for online purchases. Beyond free shipping and return, retailers need to figure out new options such as same day delivery or local drop off to satisfy the customer expectations.

Customer Engagement

Customer Service and User Generated Content are important aspects of engaging with the customer. There are several shopping options for customers. The way we handle customers creates a difference.an emotional connection is created by customer engagement, they tend to come back.

Augmented Reality and Virtual reality

Both augmented and virtual reality are developed to give realistic experience to the customers. They help to improve sales by letting customers try the product before they make the purchase. This, in turn, makes the customers buy the product after they are fully satisfied.

Loyalty Programs

One of the most attractive trends is the customer loyalty programs. Rewarding customers is one method to retain them for a long time. When customers feel connected to a particular brand they are most likely to stick with it over a period of time. Discounts, cash backs, gift coupons etc. help to retain customers and build deep and long-lasting connections.

Review Marketing

Online sales are 80% based on the analyses written by other customers. People tend to give more importance to such reviews and ratings. Their buying intentions are majorly decided by such user reviews.