Product Information Management and Digitalization for your Business

Whether you are a new business venture or a successful brick-and-mortar store, the only way forward is to go digital. Getting online gives your business the required exposure to more and more customers that would not have been possible with an offline store.

A business runs because of its customers, so it is imperative to keep them happy. How do you go about doing this?

Well, the answer lies in a proper Product Information Management (PIM) system that can be created specifically for your business. Questudio’s MarketStudio is a PIM software that handles all the information related to the products of your business. With the use of a central repository, all the information relevant to the business is stored and handled properly. The information may include data such as size, images, dimensions, weight, colour, etc.

This in-depth information is crucial for the right management of your business. When information is placed in a single location, it helps to keep it normalized and unique. Data can be used by employees without compromising on validity. This means that product information used by one section of the business is the same for any other section. Any updating done on data is systematically seen by all the sections of the business.

Now, where is this information used?

Websites offer the perfect way to showcase your products to customers all over the world. MarketStudio creates a sophisticated website that uploads information of each product from the central repository. Products can be shown using the images and information regarding them can be displayed under each image. This helps customers to make the right decision when purchasing an item. Since websites are online, a customer is not able to feel the product physically. So decision making can be a problem if every possible information regarding the product is not given. This is the reason why in-depth information regarding each and every product is required to be kept in the central repository.

When a dynamic website is in place, it creates a perfect environment for an increase in sales.

How does this happen? Today every customer all over the world want products at their doorstep quickly. Giving the customer what they want is paramount to having a loyal customer base. This also increases the number of potential customers as happy customers always provide positive feedback.

Using the website with a payment gateway is the sure-shot way to get your customers interested in buying. WebStudio the eCommerce platform from Questudio ensures that transactions on the website are secure and that customer data is not compromised.

Another important factor of the online PIM tool is the online catalog software. This creates catalogs quickly that can then be used for multi-channel publishing. When customers see these online catalogs, that are also dynamic as can include audio, video, or pop-ups, it helps them to make decisions quickly and impulse buying also comes into play. This creates short sales cycles which is a positive outcome for any business.

Online catalogs are the perfect ground for increasing the customer base. These catalogs can be sent across social media platforms which are used by millions of subscribers. This increases the customer base immensely. Many companies have seen dramatic sales increase after publishing their product catalogs on these platforms. The powerful effect of these catalogs on social media is also the feedback received from customers. This feedback helps businesses to improve their product range and also introduce newer products based on what customers are asking for.

So using an eCommerce product information management software for your business will be the best decision taken. With positive results from Saas PIM solutions, you can easily see an increase in sales.

How can a PIM Software solve your product information management problems?

We find quite a few businesses struggling to find a way out in this competitive world. The answer to most of these businesses is to get online and see the change.

What does getting online do for a business? Well, for one, it increases the reach and scope of the business. When your products are online, more customers get to know about your company. You get loyal customers from all over the world who are willing to pay for your products to be shipped to their doorstep.

Better customer support means better business!

So, what is the foremost thing that you need to do in order to have your business online?

You need a great Product Information Management software or PIM.

Products are what set your company apart and it is the right management of this very basic yet crucial data that will keep your sales up. If yours was a struggling business, then surely the problem would have been product management. Understanding the product and its various characteristics are key to a good PIM software.

So let’s see how PIM software is good for your business.

  • Software and service providers like Questudio have PIM software called MarketStudio, which manages the products of a business. Within it, the central repository stores all the product information. This information is detailed and contains images, prices, color, attributes, sizes, weights, etc.
  • Having a central repository is great for businesses that have offices in geographically spaced areas. Every employee at any of these offices can retrieve the product information and use it as required.
  • One of the problems faced by widespread offices is that data is compromised. But with the help of the central repository, data is always validated and normalized.
  • With the use of PIM software, you also get the benefit of a unique website. The software creates a website that incorporates your business theme and model. This will help with getting more customers and sales.
  • Another great use of the catalog management software is the creation of catalogs for distribution. The PIM software easily creates catalogs for all the products based on a number of categories. Catalogs can be created for print or online medium. The use of PDFs is a great way to showcase many products in an attractive manner. Web Catalogs help customers know your product line and in turn help them make a purchasing decision.
  • When you have all the products in one place, it is easy to manage them. This is seen in the way your eCommerce business runs. When customers can easily find products on your website and buy them with just a click of a button, it makes purchasing fun. With PIM software, you also get a payment gateway model that allows for secure transactions online. This is the best way to stay on top of the competition.

By using a product catalog software means that your business is going in the right track. It is the best way to solve all your product management problems easily and quickly.

Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.

PIM Software – The right solution for your e-commerce website

Looking for one solution to make your e-commerce website shine?

Questudio has a product information management solution called CatalogStudio that collates product data, creates a website and catalogs for publishing.

What does this mean for you?

It means great business and higher sales figures!

So check this out:

Your e-commerce website will lead to great sales only if it manages your product data effectively. With customer satisfaction being the most important factor in the rise in sales, you want to be sure that what you put out on your website is 100% accurate and attractive.

Is this easy to do? Yes, it is. All you need is a good PIM software like CatalogStudio.

Want to see how it works?

There are 3 main points to the process of good product catalog software. They are:

  • Central repository
  • Website creation
  • Catalog publishing

Let’s go over each of them to have a better understanding.

CatalogStudio software creates a unique central repository that stores all your product data in great detail. It is not just a simple database but one that has multiple attributes stored for each and every product. This is the most important step that you have to take to create a great e-commerce website.

Why is that? Well, you know that in today’s world, information is king. Customers looking at your website hope to buy a product that is right for them. How do you ensure that they make the right decision? Easy! You provide them all the needed information through your website.

For example, if your customer wants to buy a t-shirt from your website, they should have information like color, size, measurements, images of the front view, back view, and close-up view of the garment, additional information like color options, etc. This detailed information when provided to your customer will help them to make the right decision.

Why is this important? Well, that ensures you have a satisfied customer who doesn’t return products. This creates a loyal customer base – very important for a successful e-commerce website.

Once the details of your products are loaded into the central repository, CatalogStudio creates a unique website for you. A great e-commerce website should have pages filled with product details that attract the customer. Additional and important requirements of the website are Cart and Payment Gateway. Once the customer is satisfied with the products you have displayed, they can add it to the Cart or directly pay for it through the secure Payment Gateway. With CatalogStudio, safe and secure transactions are possible that increase the trust of the customers.

In addition to the above two points, PIM is most effective because of its catalog publishing capabilities. CatalogStudio has an in-built catalog publishing system that helps you to create several catalogs for your products. With just a few clicks you can create any number of catalogs and publish it over multiple channels. It can be in print form or as PDFs that can be sent to dealers, regular and potential customers, etc. This is the heart of your business operation – getting more business through marketing!

To sum up, a great product information management system is the right solution to help your business grow.

 

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.