How to sustain your e-Commerce business with PIM during the COVID-19 crisis?

The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc. are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?

It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.

In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.

If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.

Here we show you how you get your business working perfectly even under the present scenario.

PIM Solution

Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.

Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.

With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.

As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.

E-Payment options

Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.

Publishing everywhere

With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.

Customer feedback

Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.

So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

PIM Buyer’s Guide – How to choose the right PIM software?

Technology today helps businesses run smoothly and efficiently. Most businesses today know the concept of e-Commerce and its role in building, branding as well as an increase in sales.

If you are a new business venture that needs to build your presence online, then knowing the right tools to use is very important. Here we give you an insight into what kind of technology and tools are required in order to start an e-Commerce business.

Products are the frontline of any business and it is these products that can make or break a business venture. So the information about your products needs to be spot-on every time. That means that information that is available on your site should be consistent always. Any customer searching for your products in Australia or Canada should have the same information given to them at the same time.

An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

PIM Software, Product Information Management
PIM Software

How do you choose the right PIM software?

There are several PIM software solutions available in the market today. Several companies claim to have a PIM software for all business needs. But, as a business owner, you need to go through the fine details and choose the right one for your business.

Let’s go through some of the main points that you need to check before spending on the PIM software.

What is the main element needed in PIM software?

A PIM software, like MarketStudio from Questudio, creates a central repository that holds all the product information in one place. This is the crucial element in the construction of your online business. This central repository can hold information about your products, product categories, product families, etc. with in-depth attribute storage. So data like color, size, dimensions, weight, images, etc. are all stored in the central repository for each and every product. This makes it possible to retrieve any product information quickly and upload it to the website as and when needed.

So your first checkpoint would be to see that a PIM software you intend to purchase has this crucial element because a central repository makes all the difference.

What other benefits does the PIM solution offer?

Apart from the central repository, MarketStudio also incorporates catalog publishing, content management, import-export, reporting, work-flow manager, and security features. Using the central repository it can then merge this data across various channels and any business location where it is needed. Due to the central location of the product information, all data is consistent. This improves the performance of the business as well as builds customer trust and loyalty.

The other aspect of PIM software would be to integrate with all other departments of the business. So, inventory, processing, ERP, and e-commerce should all benefit from the PIM software. MarketStudio enables this integration with ease. Building the business website along with safe and secure online transaction options for customers is easily done using MarketStudio.

Branding is another important aspect for the success of any online business. MarketStudio PIM solution also helps you create the best catalogs for your products.  These catalogs can then be sent through multi-channels like emails, social media platforms, notifications, pop-ups, etc. to catch the attention of potential customers and bring them to the website.

If the PIM software you choose has these important points then you can be sure it will be the right choice. You can also check out the feedback given by businesses who have used the solution themselves. SAAS based solutions, like those from Questudio, are great for many businesses.

Is PIM Software a Necessity For a Business?

Growth is the key point of any business and this is true for every e-Commerce venture as well. For any e-Commerce business to do well in today’s environment, it needs to stay digital and tech-savvy.

Customers are always wanting something new and innovative. With hundreds of businesses worldwide and thousands of options to choose from, a customer today is spoilt for choice. Getting products they want at the click of a button is now a child’s play!

So how do you keep in touch with your customers’ needs and push your business further?

One of the major reasons why many e-Commerce ventures are proving to be successful is because of a central system of storing, managing, and organizing all their product information. A Product Information Management system is the key requirement for any business to do well online.

Why do you need a PIM Software?

The answer lies in the simplicity yet the genius of a central repository. PIM Solutions from Questudio, like CatalogStudio, provide a business with a unique central repository that holds all product data. Here, every minute detail of every product, product category, product family, etc. are loaded and managed consistently. The product information that goes into the central repository can have attributes like name, color, images, size, dimensions, weight, etc.

When details of this magnitude are loaded into the repository, it becomes very easy for the PIM Software to retrieve data and showcase it on the websites and also publish it to every possible marketing channel.

The simplicity of the repository is seen in the way it handles bulk updates, creates product groups, and edits data like pricing and other product information quickly and consistently. This means that data when sourced from any location will always be up-to-date. This gives the customers the right information so that they can make quick decisions before placing an order.

Is this process complex?

No. The maintenance of your product information in the repository is not a complex process at all. It is something that any lay employee can handle with ease. This is why PIM Solutions are so beneficial for all e-Commerce organizations. Employees can edit, add, or delete information with ease. Any latest template updates can also be done with simple clicks so that the entire branding strategy is in tune with the current theme.

What else does the PIM solution offer?

Apart from a wonderful and efficient product data management system, the PIM software also gives you a very powerful marketing strategy. The PIM SAAS is great for many businesses as it offers multi-channel marketing that is crucial in this digital age.

With customers all over the internet in various platforms like social media, emails, messaging, etc., businesses need to make the most of the digital world. Getting your brand across to the right customers is now done through the use of these marketing channels.

The point that businesses must make a note of is that each platform will have its set template to work on. So a catalog for social media platforms may not work in email marketing. Creating these catalogs is a major part of every business marketing team.

With the help of PIM solutions like CatalogStudio, this process becomes very easy and quick. You can create several versions of the catalogs for every theme, platform, etc. Creating hundreds of these catalogs now doesn’t take time or effort. Publishing these to the various channels is also that easy and quick.

The e-Commerce catalog management system is a boon in the hands of the branding team of any organization. It makes the process simple and effective to garner several potential customers to the website and turn it into a sale.

Thus, a PIM software solution is the right and most important choice for any business today.

Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

 

  • Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

 

  • Questudio has its e-commerce platform – WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout. From the central repository, the product data is then uploaded onto the website.

 

  • As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

 

  • Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

 

  • Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

 

  • Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

 

  • Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

 

  • Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.

Product Information Management and Digitalization for your Business

Whether you are a new business venture or a successful brick-and-mortar store, the only way forward is to go digital. Getting online gives your business the required exposure to more and more customers that would not have been possible with an offline store.

A business runs because of its customers, so it is imperative to keep them happy. How do you go about doing this?

Well, the answer lies in a proper Product Information Management (PIM) system that can be created specifically for your business. Questudio’s CatalogStudio is a PIM software that handles all the information related to the products of your business. With the use of a central repository, all the information relevant to the business is stored and handled properly. The information may include data such as size, images, dimensions, weight, colour, etc.

This in-depth information is crucial for the right management of your business. When information is placed in a single location, it helps to keep it normalized and unique. Data can be used by employees without compromising on validity. This means that product information used by one section of the business is the same for any other section. Any updating done on data is systematically seen by all the sections of the business.

Now, where is this information used?

Websites offer the perfect way to showcase your products to customers all over the world. CatalogStudio creates a sophisticated website that uploads information of each product from the central repository. Products can be shown using the images and information regarding them can be displayed under each image. This helps customers to make the right decision when purchasing an item. Since websites are online, a customer is not able to feel the product physically. So decision making can be a problem if every possible information regarding the product is not given. This is the reason why in-depth information regarding each and every product is required to be kept in the central repository.

When a dynamic website is in place, it creates a perfect environment for an increase in sales.

How does this happen? Today every customer all over the world want products at their doorstep quickly. Giving the customer what they want is paramount to having a loyal customer base. This also increases the number of potential customers as happy customers always provide positive feedback.

Using the website with a payment gateway is the sure-shot way to get your customers interested in buying. WebStudio the eCommerce platform from Questudio ensures that transactions on the website are secure and that customer data is not compromised.

Another important factor of the online PIM tool is the online catalog software. This creates catalogs quickly that can then be used for multi-channel publishing. When customers see these online catalogs, that are also dynamic as can include audio, video, or pop-ups, it helps them to make decisions quickly and impulse buying also comes into play. This creates short sales cycles which is a positive outcome for any business.

Online catalogs are the perfect ground for increasing the customer base. These catalogs can be sent across social media platforms which are used by millions of subscribers. This increases the customer base immensely. Many companies have seen dramatic sales increase after publishing their product catalogs on these platforms. The powerful effect of these catalogs on social media is also the feedback received from customers. This feedback helps businesses to improve their product range and also introduce newer products based on what customers are asking for.

So using an eCommerce product information management software for your business will be the best decision taken. With positive results from Saas PIM solutions, you can easily see an increase in sales.