How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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Who Needs PIM?

Product Information Management or PIM are the processes and technologies focused on managing information about products. It focuses on the data required to market and sell the products through different channels. So who needs PIM?

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How can PIM benefit your company?

PIM technology can have a positive influence on the performance of eCommerce organizations. It is highly beneficial for organizations that transact with many users or customers. Questudio’s PIM software, CatalogStudio, is a powerful system that you can use to create, maintain and manage all product related information in one central repository. PIM has elements that include content management, data security, workflow management, reporting, catalog publisher, import and export tools, etc.

So, how can PIM benefit your company?

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Why is PIM important?

Product information management is the organization and maintenance of all company product info in one central database repository. PIM manages the data required to sell and market your products through different distribution channels. It helps you reach out to your customers at the right place and time. With a PIM system in place, you can avoid frustrated customers who are tired of looking for the item they need. Questudio’s CatalogStudio helps you maintain, create, and manage product information from one central location.

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Issues solved by PIM

PIM helps provide rich and accurate product listings for an organization, thus helping your organization succeed by attracting and selling to new customers. It lets you extend into sales channels such as webstores and marketplaces apart from the traditional channels. Questudio’s PIM solution called CatalogStudio helps make sense of unruly and messy data. PIM solves typical issues that an e-commerce firm faces. Some of the common issues solved by PIM are:

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