Organize your eCommerce Store using Product Catalog Software

Are you happy with your online store? Is it showing you an increase in profits and bringing in more customers? If no, then read on to find out how you can create a successful eCommerce store.

An eCommerce store is a business store that is online and sells its products through transactions over the internet. So ideally, you would need all your product information in one place, like a website. Through the website, customers should be able to search for products and purchase items using a payment gateway.

So how do you differentiate a successful eCommerce store from one that is not? Well, organizing is the key element of any successful enterprise.

Let’s have a look at how you could turn your business into a successful eCommerce store that brings in the right customers. Service providers such as Questudio create Saas based software like CatalogStudio to help enterprises join the online bandwagon and succeed.

Do you really need such software? Yes, you do.

CatalogStudio creates a very simple platform for the enterprise to merge their existing products and streamline them onto the web. With the use of a central repository, all product information is stored right down to the minutest detail. This will include attributes like image, color, shape, size, etc. Adding products or editing the information is a very easy process that can be handled by any company personnel. Once this detail is all fed into the central repository, CatalogStudio creates a website with all the needed requirements.

The website gets its data from the central repository and a customized theme is used to present it online. The product catalog software also includes a shopping cart and a payment gateway. This process is key to help customers purchase the products online in a seamless manner. The shopping cart is also a way in which the enterprise can get a feel of customers’ needs and choices. This information is paramount as it guides the business on an upward climb.

Organizing your eCommerce store is not limited to payment gateways. It also needs a good marketing strategy. You need to be able to get more customers to your site. This is done with the help of the digital catalog creator. Again, CatalogStudio is a perfect software that can help the enterprise to create numerous catalogs easily and quickly. These can be used to publish your products to web, print media or even to your dealer portals. This PDF catalog software can help design catalogsper the enterprise’s requirements. Once your catalogs are out in the market for all to see, it becomes easy for potential customers to check out your products.

Each of these steps is a very simple process with the use of the right catalog management software. CatalogStudio can be a boon to any business looking to organize their eCommerce store.

So, what are you waiting for?

Take the first step to getting your eCommerce store organized with a customized central repository. The next step to success will be very easy and productive, indeed.

3 reasons you should be using a PIM

Product Information Management

PIM stands for Product Information Management. It is an essential tool for retail businesses that manage multiple products online, regardless of size.

Solutions like DropBox and other cloud filing cabinets fall short when it comes time to collaborate on the development, marketing, and launch of a product. Even juggling the data and content related to a single product can seem like a circus. Information is scattered. Files are mislabeled. Assets are misplaced.

This is where a PIM makes all the difference.

Here are 3 undeniable reasons why you should be using a PIM:

Centralized content and information

A PIM let’s you create, enrich, and distribute product content and information in one place. Better yet, it let’s you relate those products to catalogs and other assets.

So for instance, let’s say you sell decorative rugs and you are getting ready to launch a new product called the Maude Rug. You can enrich it with a product description, specifications, and other data points.

Then you can add related product images, press releases, and other assets. The power of the PIM is in the linking of products, assets, attributes, and catalogs so that everything is easily accessible in the cloud.

Regardless of the complexity of the PIM, the ability to enrich, relate, and share products and catalogs is a fundamental reason why these solutions are so great.

We have an amazing software that does exactly this, PIM Solutions

Increased efficiency and productivity

This central hub gives access to what your team needs in a standardized and centralized way. There will be no confusion or lost time trying to locate things. PIM systems are generally outfitted with handy export tools, and the ability to make your catalogs public, so you can share everything easily.

You’ll make progress faster, team morale will stay positive. And more importantly product quality will increase, which is really a benefit all it’s own.

Improved product content quality

Using a PIM increases the likelihood that products will get the attention they deserve through enrichment. You will make less mistakes because you are less likely to let them go unnoticed.  And that extra attention is crucial.

Accurate, error-free product information helps build trust with your customers. Well crafted product descriptions bring the right customers closer to purchase. And product images, videos, and other assets are key to getting that product past checkout.

The more time you waste fumbling with an out dated filing cabinet, the less attention you can give to your products.  A PIM gives you the right infrastructure to centralize, streamline, and improve the way you work with your products.

But how much does Product Information Management cost?

PIM systems are seen as expensive, technical systems. The market is shifting now to include affordable, user-friendly alternatives that don’t require a computer engineering degree to understand.  Doing a bit of research reveals a world of product management tools for companies of every size and shape.

With Questudio you need not even worry about cost because we offer our software for FREE, Check it out here

 

Most Happening E-commerce Trends in 2017

Customers today prefer to shop at their convenience. They prefer shopping online as it provides a large variety of goods, comparison of prices etc. at their finger tip. E-commerce satisfies these needs of the customers. E-commerce is any type of business or commercial transaction that involves the transfer of information across the internet. E commerce is constantly evolving with improved discovery, technology, logistics etc.

Chat Bots

A computer program designed to simulate a conversation with human users, especially over the Internet. Facebook, WhatsApp, Twitter, and Google are all introducing cohesive bots to help improve the shopping experience. They help to retain customers. They cleverly use push messages, text messages and emails to gently bring back customers. If a sale is not done and the product is in the cart it can send the user with reminders, offers etc. They are available 24/7.

Mobile Phones

Mobile has become a key driver in business as it is used at every stage of the purchasing journey. Consumers place a higher value of information from blogs and social networks. Mainly consumers are connected via mobiles to these social networks. Retailers must move to mobile first approach rather than improving their website for mobiles.

Live Video

The live video offers the facility to share live experiences with the audience. It also offers the customers opportunities to comment, start discussions in live time. Today live video feature is available on all platforms such as Facebook, Twitter, Instagram and YouTube. This enhances the engagement level compared to a standard video.

Mobile Payments

Wallets and cash payments will slowly fade away, as digital wallets gain prominence. There are some wallet apps such as Apple Pay, Google Wallet, PayPal etc. that are mostly used for e-commerce. E-commerce stores have already started to give special offers and promotions for digital payments.

Delivery Expectations

Delivery and return have always been a setback for online purchases. Beyond free shipping and return, retailers need to figure out new options such as same day delivery or local drop off to satisfy the customer expectations.

Customer Engagement

Customer Service and User Generated Content are important aspects of engaging with the customer. There are several shopping options for customers. The way we handle customers creates a difference.an emotional connection is created by customer engagement, they tend to come back.

Augmented Reality and Virtual reality

Both augmented and virtual reality are developed to give realistic experience to the customers. They help to improve sales by letting customers try the product before they make the purchase. This, in turn, makes the customers buy the product after they are fully satisfied.

Loyalty Programs

One of the most attractive trends is the customer loyalty programs. Rewarding customers is one method to retain them for a long time. When customers feel connected to a particular brand they are most likely to stick with it over a period of time. Discounts, cash backs, gift coupons etc. help to retain customers and build deep and long-lasting connections.

Review Marketing

Online sales are 80% based on the analyses written by other customers. People tend to give more importance to such reviews and ratings. Their buying intentions are majorly decided by such user reviews.

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business.

Improves decision making

Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the business smartly.

Enhances data quality

Erroneous data is dangerous and can result in huge losses. A survey showed that businesses are losing 15% of revenue due to bad data. Having parallel databases and transferring data within departments can result in data loss or poor-quality data too. Integrating all your business data in a central repository improves data quality and consistency to make better assessments.

Saves time and cost

With a central data repository, it takes less personnel time compared to managing multiple department databases. Moreover, a central repository is a great idea to eliminate silo management. By controlling data in a central repository, redundancy and its associated costs are eliminated and productivity is increased.

Increases efficiency

With a central repository, all data is integrated and maintained centrally so that manual data processing is eliminated and the resources devoted to multiple data management can be redirected to other business needs. By integrating historical and current data, analyzing trends to make informed decisions gets simpler. Furthermore, you need not spend time waiting for data to be complied from several systems or departments.

Reduces risk and increases ROI

With a central data repository, all your core business data can be edited and updated centrally so that it allows users access more consistent and up to date data. The confusion of having multiple data that needs to be synchronized for an unhindered centralized workflow is eliminated. Though centralized data management might seem to be expensive at first, you can prevent losses by eliminating poor, incomplete and wrong data, and uninformed decision making. A centralized database makes real-time analysis and reporting accurate for business so that you can take better decisions to increase your revenue, save money through integrated data management and gain more business through enhanced customer satisfaction.

Data being a great asset for business, effective management of the same becomes crucial for success and survival in the global market. A central data repository is a newer technology for businesses to embrace, improve efficiency and walk forward.