eCommerce Businesses Need PIM

The number one goal of eCommerce businesses is to keep their consumers satisfied and attentive. Maintaining and growing a customer base isn’t all about social media and advertising, however. When you break it down, the key to succeeding in eCommerce comes down to seamless and simplistic product information management (PIM). Poor product information quality and inconsistency lead to loss of sales and customers, as well as inefficient internal practices. Implementing a PIM software solution to support eCommerce is absolutely essential in today’s modern multichannel environment.

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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration.

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How to Increase Sales Using PIM

Questudio’s central content repository is called CatalogStudio PIM software. It consists of several modules that include PDF catalog management, workflow manager, content management, security, etc. It has all the features required to create, manage, and maintain all product information in one central repository. With Product Information Management (PIM), you can focus on the data that is required to market and sell the products through different channels.

Some of the ways in which PIM helps increase sales are:

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Podcast: CatalogStudio PIM Software

Hari Ramamurthy of Questudio sat down with Podcast Village to discuss the ins and outs of CatalogStudio, their foundation software for Product Information Management (PIM). CatalogStudio is a powerful system that is made up of several modules that provide all the features needed to create, manage, and maintain all product information in one central repository.

Of the hundreds of features the PIM software–CatalogStudio–offers, here are just a few significant ones that show its capacity and complexity.

1. Taxonomy of Cataloging

CatalogStudio gives clients the capability of managing the taxonomy, product family level information, and individual product information to create the overall structure of their catalog. It provides content management of one or more catalogs with complex, unlimited category hierarchy.

2. PDF Express

Customers can publish PDF catalogs in various outputs using customizable templates generated in real time on their websites or portals. The PDF Express is a unique feature in that it allows online and offline publishing.

3. Full Import/Export Facility

The PIM software also provides the ability to import from various sources, including excel spreadsheets, text files, etc. along with the ability to export to multiple formats, such as .xcl, .xml, .pdf and many others.

4. Print Publishing

This feature allows you to feed data directly into Adobe InDesign, which is extremely popular for catalog publishing. It is provided by the plugin called InStudio to create very complex custom catalogs.

CatalogStudio is just the foundation product of Questudio. Typically customers will need this foundation in order to use the other software. Once you have the PIM software, Questudio provides InStudio for print catalog publishing, WebStudio for ecommerce framework, and MarketStudio, a web portal for sales and marketing staff. To learn more, check out the full podcast or contact Questudio today!