Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.

Advantages of using Product Information Management Tool

 

Imagine having a seamless business model that does all the work for you and also attracts more customers! Isn’t that what you are trying to achieve with your company? What if we told you that is possible and easy too?

Check this out:

A product catalog software is best for all businesses that need to streamline their activities and look for success on the online platform.

So is this what you need for your business? Absolutely right!

Let’s look at what exactly does a product information management (PIM) tool do to a business.

With services providers like Questudio, you can find the best catalog management software in CatalogStudio. This will create a unique central repository that holds all the product details that you deal with. The most important task of this repository is to store all the attributes required for a perfect management system. Once this is done, the next step in the process helps to create a website and upload all the data for the customer to see and eventually purchase. But Catalog Studio goes the extra mile and helps with cataloging your products for publishing it online and on several channels, which brings in more customers and obviously more sales. This is the beauty of this all-encompassing product catalog system.

Still not convinced?

OK let’s dig deeper and understand the advantages of this product information management tool. Here goes:

 

  • Ease of managing a large number of products – With the PIM tool, it is easy and quick to upload all the details of the products that are part of your company. However large a database you have, it can be done without a hitch. This quick storing of data makes it very easy for company personnel to get on with business.
  • Sourcing of products – If your products are not coming from a single source, then it becomes extremely difficult to handle this information manually. With the PIM tool and the central repository, you don’t have to worry even if you have several source points for your products.
  • Improved accuracy – The star of the PIM tool is the central repository. This is because it helps to maintain accurate data in a single location. All changes, deletion, and addition of product data happens only here and is reflected on the website.
  • Efficient workflow – Once your data is stored centrally, all other business activities and workflow is automatically efficient. Employees at geographically spaced locations can work with products from different sources easily.
  • Lessens the number of product returns – All businesses want products to satisfy their customers. So the return of products should ideally not happen. This is where the PIM tool achieves success. When a customer is given all the relevant information about the product, they can make an informed decision and buy the right product.
  • Increases customer loyalty – When you have the right products going out, you have happy customers. With happy customers, you automatically have a loyal customer base.
  • Sell across multiple channels – With the PIM you have the added advantage of creating catalogs quickly and publishing them over multiple channels – online or offline. Think print, PDF, etc.
  • Multiple catalogs – Creating just one catalog is easy, but when you need to create several different ones for various occasions it can get tedious. The PIM tool helps you to create multiple catalogs all different in type in a matter of minutes.

Isn’t this what you want for your business? So, go ahead and make it happen with the perfect PIM tool.

Organize-eCommerce-Store-using-Catalog-Software-Automation

Are you looking to revamp your online store to reach higher sales figures? Or do you want to enter the online world with your very own e-commerce website? If yes, then you need to know the best way forward.

Read on to find out how you can achieve business success with the help of a catalog software automation. Software and service providers like Questudio help various companies to go online and build a platform that increases sales.

You will need software like CatalogStudio to help you with your e-commerce store. With CatalogStudio you can organize the information that is related to your business in the most profitable way. What’s so special about a software like CatalogStudio?

Here is the answer –

CatalogStudio creates a central repository that is unique to your company. This means that you get a central location to store all the details about all the various products that your company deals with. Inputting every detail like name, color, images, dimensions, categories, and price is easy with a simple yet very effective repository. Any updations to this repository can also be done without effort.

This is one of the most important steps to organize your e-Commerce store. As all the data is present in one central location, it can be retrieved from anywhere and used by any department. Manual changes take a long time and clarity, normalization, etc is not guaranteed. So having software that deals with this crucial information are the key to a successful business.

Once you are set with the right data for your e-commerce site, you can then create a stunning front-end website that will attract all the right customers. A customer always wants to see the products displayed with maximum details provided. This helps them to make the right decision and leads to a happy sale. So retrieving all these details from the central repository and putting it on the website is crucial.

What is the next step?
Today a customer not only wants to see products on the sites, they also want to be able to buy it online with just a click of a button. So your next step is to have a payment gateway on your website. This will help your customer to select the right products and add them to their carts. With a few clicks, they should be able to make the needed payment online and have a successful purchase. Using software like CatalogStudio you will be able to create this payment gateway which will increase your sales.

Need something more?

Yes, you can still help your business grow! A business needs a steady increase in new customers in addition to the loyalty of old customers. How do you get new customers when you are online and don’t have a brick-and-mortar store? The answer lies in catalogs. Catalogs created for every product or every category of products gives new customers a feel of your repository. These catalogs can have all the information needed or just a glimpse. Manually creating catalogs can be time-consuming but with the help of CatalogStudio, this job will take you just minutes. Publishing them online in the form of PDFs or printing them is perfect to get your company name out there. These catalogs can be sent out in the digital world for all to see.

Catalog Automation software is your best friend in this digital world to help with your business.

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.

Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.