How to sustain your e-Commerce business with PIM during the COVID-19 crisis?

The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc. are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?

It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.

In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.

If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.

Here we show you how you get your business working perfectly even under the present scenario.

PIM Solution

Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.

Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.

With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.

As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.

E-Payment options

Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.

Publishing everywhere

With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.

Customer feedback

Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.

So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

PIM Buyer’s Guide – How to choose the right PIM software?

Technology today helps businesses run smoothly and efficiently. Most businesses today know the concept of e-Commerce and its role in building, branding as well as an increase in sales.

If you are a new business venture that needs to build your presence online, then knowing the right tools to use is very important. Here we give you an insight into what kind of technology and tools are required in order to start an e-Commerce business.

Products are the frontline of any business and it is these products that can make or break a business venture. So the information about your products needs to be spot-on every time. That means that information that is available on your site should be consistent always. Any customer searching for your products in Australia or Canada should have the same information given to them at the same time.

An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

PIM Software, Product Information Management
PIM Software

How do you choose the right PIM software?

There are several PIM software solutions available in the market today. Several companies claim to have a PIM software for all business needs. But, as a business owner, you need to go through the fine details and choose the right one for your business.

Let’s go through some of the main points that you need to check before spending on the PIM software.

What is the main element needed in PIM software?

A PIM software, like MarketStudio from Questudio, creates a central repository that holds all the product information in one place. This is the crucial element in the construction of your online business. This central repository can hold information about your products, product categories, product families, etc. with in-depth attribute storage. So data like color, size, dimensions, weight, images, etc. are all stored in the central repository for each and every product. This makes it possible to retrieve any product information quickly and upload it to the website as and when needed.

So your first checkpoint would be to see that a PIM software you intend to purchase has this crucial element because a central repository makes all the difference.

What other benefits does the PIM solution offer?

Apart from the central repository, MarketStudio also incorporates catalog publishing, content management, import-export, reporting, work-flow manager, and security features. Using the central repository it can then merge this data across various channels and any business location where it is needed. Due to the central location of the product information, all data is consistent. This improves the performance of the business as well as builds customer trust and loyalty.

The other aspect of PIM software would be to integrate with all other departments of the business. So, inventory, processing, ERP, and e-commerce should all benefit from the PIM software. MarketStudio enables this integration with ease. Building the business website along with safe and secure online transaction options for customers is easily done using MarketStudio.

Branding is another important aspect for the success of any online business. MarketStudio PIM solution also helps you create the best catalogs for your products.  These catalogs can then be sent through multi-channels like emails, social media platforms, notifications, pop-ups, etc. to catch the attention of potential customers and bring them to the website.

If the PIM software you choose has these important points then you can be sure it will be the right choice. You can also check out the feedback given by businesses who have used the solution themselves. SAAS based solutions, like those from Questudio, are great for many businesses.

Is PIM Software a Necessity For a Business?

Growth is the key point of any business and this is true for every e-Commerce venture as well. For any e-Commerce business to do well in today’s environment, it needs to stay digital and tech-savvy.

Customers are always wanting something new and innovative. With hundreds of businesses worldwide and thousands of options to choose from, a customer today is spoilt for choice. Getting products they want at the click of a button is now a child’s play!

So how do you keep in touch with your customers’ needs and push your business further?

One of the major reasons why many e-Commerce ventures are proving to be successful is because of a central system of storing, managing, and organizing all their product information. A Product Information Management system is the key requirement for any business to do well online.

Why do you need a PIM Software?

The answer lies in the simplicity yet the genius of a central repository. PIM Solutions from Questudio, like CatalogStudio, provide a business with a unique central repository that holds all product data. Here, every minute detail of every product, product category, product family, etc. are loaded and managed consistently. The product information that goes into the central repository can have attributes like name, color, images, size, dimensions, weight, etc.

When details of this magnitude are loaded into the repository, it becomes very easy for the PIM Software to retrieve data and showcase it on the websites and also publish it to every possible marketing channel.

The simplicity of the repository is seen in the way it handles bulk updates, creates product groups, and edits data like pricing and other product information quickly and consistently. This means that data when sourced from any location will always be up-to-date. This gives the customers the right information so that they can make quick decisions before placing an order.

Is this process complex?

No. The maintenance of your product information in the repository is not a complex process at all. It is something that any lay employee can handle with ease. This is why PIM Solutions are so beneficial for all e-Commerce organizations. Employees can edit, add, or delete information with ease. Any latest template updates can also be done with simple clicks so that the entire branding strategy is in tune with the current theme.

What else does the PIM solution offer?

Apart from a wonderful and efficient product data management system, the PIM software also gives you a very powerful marketing strategy. The PIM SAAS is great for many businesses as it offers multi-channel marketing that is crucial in this digital age.

With customers all over the internet in various platforms like social media, emails, messaging, etc., businesses need to make the most of the digital world. Getting your brand across to the right customers is now done through the use of these marketing channels.

The point that businesses must make a note of is that each platform will have its set template to work on. So a catalog for social media platforms may not work in email marketing. Creating these catalogs is a major part of every business marketing team.

With the help of PIM solutions like CatalogStudio, this process becomes very easy and quick. You can create several versions of the catalogs for every theme, platform, etc. Creating hundreds of these catalogs now doesn’t take time or effort. Publishing these to the various channels is also that easy and quick.

The e-Commerce catalog management system is a boon in the hands of the branding team of any organization. It makes the process simple and effective to garner several potential customers to the website and turn it into a sale.

Thus, a PIM software solution is the right and most important choice for any business today.

What Are the Advantages of Multi-Channel Marketing?

Consumers today have so many options to choose from that a healthy competitive environment is being created by businesses worldwide. Today consumers can interact with the brands and businesses and give them feedback too. This is crucial for the development of products that are consumer specific. In the same way, it is also for the benefit of the enterprise to use multi-channel marketing to widen their customer base and understand the preferences of customers.

So, what is multi-channel marketing?

When marketing products through several different mediums like emails, social media, notifications, webinars, pop-ups, advertisements, etc. business is able to reach out to a really wide range of customers. This method of marketing products is called multi-channel marketing and it gives a business a much better chance of sales and building a customer base.

Let’s now see how multi-channel marketing is advantageous to an enterprise:

Wider reach

We know that your business will run only when customers buy your products. This simple fact is the reason why marketing professionals try out various modes of marketing a business’ products. Now that we are in a digital world, marketing products using digital mediums is the right way to go. This is the best possible way to reach a wide number of customers who may not necessarily be in your locality either. With a brick-and-mortar store, you will not be able to get more customers to your business. Using social media platforms is a great way to go about this limitation. Here multi-channels like, for example, Facebook, Twitter, Pinterest, Instagram, etc. are all perfect mediums to showcase your products. This ensures that you have covered all the possible touch-points and are able to capitalize on this.

Increase in sales

One of the biggest advantages of multi-channel marketing is that there is a significant increase in sales figures. It has been seen that using multi-channel marketing ensures that customers spend much more than when using only single-channel. Today most customers prefer to check out the online site of businesses and then make a decision. When the same business is prominent on various online channels, it gives the business credence. This automatically increases positive customer feedback and in turn an increase in the potential customer base.

Understand your customer’s preferences

Using multi-channel marketing also gives you the option of understanding what your customers want and desire. The first point for a business is to approach each marketing channel according to the specific preferences of the customers. For example, showcasing product details may work well on Facebook, while classy product images work better on Instagram and Pinterest. CatalogStudio from Questudio is the perfect software solution to use in order to create catalogs for marketing. Using the catalog creation solution you can easily create these specific catalogs to send across the channels.

Competitive edge

Like all businesses today are online, it only makes sense that you need to be on the front line at all times in order to succeed. Competition among businesses is healthy and helps for better product innovation and development that keep the customer happy. Using the multi-channel marketing strategy gives the business an edge. Using the feedback available you can understand where your competitors stand and adjust your product line accordingly.

With the use of product information management software like CatalogStudio, you can get turn-key solutions for multi-channel marketing. It makes use of a central repository that manages all your product information. Through the e-Commerce platform, WebStudio, a dynamic website can be created that helps with marketing products even on market exchanges. This method of multi-channel marketing is quick, efficient as well as cost-effective for an enterprise. 

Is Product Catalog Management Essential for E-Commerce Retailers?

E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.

Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?

Well, you will need to know how to create successful product catalogs.

What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling. Since these product catalogs are the first view of your business, they must be stunning and eye-catching.

So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.

  • Product Information Management System

The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.

  • Enhancing Product Management through catalogs

Questudio’s online catalogs software is CatalogStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using WebStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.

CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.

  • Dynamic catalogs creation

Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.

  • Customer Specifications

Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.

Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.