Product Information Management is Key to Omnichannel Success

In times when customers are growing more demanding, and dictating the retail industry, an omnichannel approach allows businesses to keep up. Omnichannel retailing allows businesses to create more meaningful and more consistent customer experiences across every channel. The key to omnichannel success lies in managing business operations and integrating channels to streamline and enhance the customer journey.

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How Can Product Content Management Help With Marketing?

A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

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Should You Offer a Print Catalog for Your eCommerce Business?

In today’s changing marketing landscape, it may seem like print is a dying breed. With the speed and convenience of digital marketing, a print catalog may seem useless and inferior. However, print catalogs still remain an extremely effective means of selling. Online and offline channels must coexist in order for your company’s brand to remain relevant and thriving. Should you offer a print catalog for your eCommerce business? In short, yes.

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