What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance.

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10 Tips for Successful Print Catalog Automation

There are big advantages to catalog automation as compared to the traditional method of printing catalog. One can easily create tailor-made catalogs. Representatives and dealers can make their own catalogs in no time without any special skills. Changes in data and location can be easily and automatically updated in the catalog. This helps achieve accuracy. However, the process of catalog automation can be made efficient if the following points are borne in mind.

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Why PDF publishing must be automated?

Retailers, be it B2B, B2C or eCommerce, find catalogs are a crucial means to reach out to their customers. Catalogs, both online and in print, are first published in PDF (Portable Document format) format after which it is either printed or circulated electronically.

eCommerce business find themselves rolling out catalogs almost daily or sometimes hourly. It is imperative for such business to automate the PDF publishing process. Automated PDF publishing solution by Questudio helps one accelerate the catalog creation process. It standardizes routine PDF tasks and make complex and repetitive tasks easy to execute.

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