Managing Product Information in a Rapidly Changing Environment

Today’s marketplace is the most dynamic it’s ever been. It is growing and evolving with each passing day, and companies must be fit for change in order to survive. At the heart of the ever-changing marketplace is product information, which is used to make purchasing decisions, drives operational efficiencies, and directly impacts time-to-market. Manufacturers, retailers, and distributors can stay ahead by implementing a product information management (PIM) system. PIM makes website maintenance in a rapidly changing environment easy and effective.

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Multichannel Marketing 101

Marketing tactics are endlessly evolving. From email to mobile, to social media and video, the options available for marketers are more abundant than ever before. With all these creative and innovative options available, making the most of them can pose a major challenge. Integrating a multichannel marketing plan is the most beneficial solution. The multichannel strategy yields satisfactory results by presenting the most convenient buyer’s journey to customers.

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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration.

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How to Increase Sales Using PIM

Questudio’s central content repository is called CatalogStudio PIM software. It consists of several modules that include PDF catalog management, workflow manager, content management, security, etc. It has all the features required to create, manage, and maintain all product information in one central repository. With Product Information Management (PIM), you can focus on the data that is required to market and sell the products through different channels.

Some of the ways in which PIM helps increase sales are:

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3 Product Content Problems Solved by PIM

When marketers, online merchandisers, and product managers seek a user-friendly solution to manage their product content online, they often invest in PIM (product information management) system. PIM is a tool that allows merchants to consolidate and centralize all of the technical and marketing aspects of their products and catalogs.

One of the key benefits of PIM is the ability to collaborate between all teams in the organization to create exceptional product data. Here are 3 main problems merchants face with their product content that can be solved with PIM:

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