Should You Offer a Print Catalog for Your eCommerce Business?

In today’s changing marketing landscape, it may seem like print is a dying breed. With the speed and convenience of digital marketing, a print catalog may seem useless and inferior. However, print catalogs still remain an extremely effective means of selling. Online and offline channels must coexist in order for your company’s brand to remain relevant and thriving. Should you offer a print catalog for your eCommerce business? In short, yes.

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5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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How to Choose the Right eCommerce Platform

Establishing a dynamic digital presence is a priority for B2C and B2B companies, but selecting an eCommerce platform can be particularly complicated. All platforms are not created equal, and one size does not fit all. Choosing the right one can be the most important decision you’ll make in the early stages of business, as it could easily make or break you. The options are endless, but if you take the time to do your research, your business will surely reap the benefits.

How do you choose the right eCommerce platform? Here are some vital factors you should consider before making the tough decision.

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Why is PIM important?

Product information management is the organization and maintenance of all company product info in one central database repository. PIM manages the data required to sell and market your products through different distribution channels. It helps you reach out to your customers at the right place and time. With a PIM system in place, you can avoid frustrated customers who are tired of looking for the item they need. Questudio’s CatalogStudio helps you maintain, create, and manage product information from one central location.

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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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