What Are the Advantages of Multi-Channel Marketing?

Consumers today have so many options to choose from that a healthy competitive environment is being created by businesses worldwide. Today consumers can interact with the brands and businesses and give them feedback too. This is crucial for the development of products that are consumer specific. In the same way, it is also for the benefit of the enterprise to use multi-channel marketing to widen their customer base and understand the preferences of customers.

So, what is multi-channel marketing?

When marketing products through several different mediums like emails, social media, notifications, webinars, pop-ups, advertisements, etc. business is able to reach out to a really wide range of customers. This method of marketing products is called multi-channel marketing and it gives a business a much better chance of sales and building a customer base.

Let’s now see how multi-channel marketing is advantageous to an enterprise:

Wider reach

We know that your business will run only when customers buy your products. This simple fact is the reason why marketing professionals try out various modes of marketing a business’ products. Now that we are in a digital world, marketing products using digital mediums is the right way to go. This is the best possible way to reach a wide number of customers who may not necessarily be in your locality either. With a brick-and-mortar store, you will not be able to get more customers to your business. Using social media platforms is a great way to go about this limitation. Here multi-channels like, for example, Facebook, Twitter, Pinterest, Instagram, etc. are all perfect mediums to showcase your products. This ensures that you have covered all the possible touch-points and are able to capitalize on this.

Increase in sales

One of the biggest advantages of multi-channel marketing is that there is a significant increase in sales figures. It has been seen that using multi-channel marketing ensures that customers spend much more than when using only single-channel. Today most customers prefer to check out the online site of businesses and then make a decision. When the same business is prominent on various online channels, it gives the business credence. This automatically increases positive customer feedback and in turn an increase in the potential customer base.

Understand your customer’s preferences

Using multi-channel marketing also gives you the option of understanding what your customers want and desire. The first point for a business is to approach each marketing channel according to the specific preferences of the customers. For example, showcasing product details may work well on Facebook, while classy product images work better on Instagram and Pinterest. CatalogStudio from Questudio is the perfect software solution to use in order to create catalogs for marketing. Using the catalog creation solution you can easily create these specific catalogs to send across the channels.

Competitive edge

Like all businesses today are online, it only makes sense that you need to be on the front line at all times in order to succeed. Competition among businesses is healthy and helps for better product innovation and development that keep the customer happy. Using the multi-channel marketing strategy gives the business an edge. Using the feedback available you can understand where your competitors stand and adjust your product line accordingly.

With the use of product information management software like CatalogStudio, you can get turn-key solutions for multi-channel marketing. It makes use of a central repository that manages all your product information. Through the e-Commerce platform, WebStudio, a dynamic website can be created that helps with marketing products even on market exchanges. This method of multi-channel marketing is quick, efficient as well as cost-effective for an enterprise. 

Advantages of using Product Information Management Tool

 

Imagine having a seamless business model that does all the work for you and also attracts more customers! Isn’t that what you are trying to achieve with your company? What if we told you that is possible and easy too?

Check this out:

A product catalog software is best for all businesses that need to streamline their activities and look for success on the online platform.

So is this what you need for your business? Absolutely right!

Let’s look at what exactly does a product information management (PIM) tool do to a business.

With services providers like Questudio, you can find the best catalog management software in CatalogStudio. This will create a unique central repository that holds all the product details that you deal with. The most important task of this repository is to store all the attributes required for a perfect management system. Once this is done, the next step in the process helps to create a website and upload all the data for the customer to see and eventually purchase. But Catalog Studio goes the extra mile and helps with cataloging your products for publishing it online and on several channels, which brings in more customers and obviously more sales. This is the beauty of this all-encompassing product catalog system.

Still not convinced?

OK let’s dig deeper and understand the advantages of this product information management tool. Here goes:

 

  • Ease of managing a large number of products – With the PIM tool, it is easy and quick to upload all the details of the products that are part of your company. However large a database you have, it can be done without a hitch. This quick storing of data makes it very easy for company personnel to get on with business.
  • Sourcing of products – If your products are not coming from a single source, then it becomes extremely difficult to handle this information manually. With the PIM tool and the central repository, you don’t have to worry even if you have several source points for your products.
  • Improved accuracy – The star of the PIM tool is the central repository. This is because it helps to maintain accurate data in a single location. All changes, deletion, and addition of product data happens only here and is reflected on the website.
  • Efficient workflow – Once your data is stored centrally, all other business activities and workflow is automatically efficient. Employees at geographically spaced locations can work with products from different sources easily.
  • Lessens the number of product returns – All businesses want products to satisfy their customers. So the return of products should ideally not happen. This is where the PIM tool achieves success. When a customer is given all the relevant information about the product, they can make an informed decision and buy the right product.
  • Increases customer loyalty – When you have the right products going out, you have happy customers. With happy customers, you automatically have a loyal customer base.
  • Sell across multiple channels – With the PIM you have the added advantage of creating catalogs quickly and publishing them over multiple channels – online or offline. Think print, PDF, etc.
  • Multiple catalogs – Creating just one catalog is easy, but when you need to create several different ones for various occasions it can get tedious. The PIM tool helps you to create multiple catalogs all different in type in a matter of minutes.

Isn’t this what you want for your business? So, go ahead and make it happen with the perfect PIM tool.

Questudio upgrades CatalogStudio, product catalog publishing software

Questudio has recently released the next version of its popular product information management solution, CatalogStudio. The 10.6.2 version was released in May 2019.

Questudio is one of the premier software and service providers that get enterprises to reach their business goals by putting them on the digital platform. Various industries like healthcare, HVAC, building supplies, electrical as well as electronics have used their SaaS-based solutions. With offices in cities across the world and personnel of over 60 professionals, Questudio can provide complete support to its clientele. From software engineers, content editors to sales managers and executive management, Questudio gives the client an easy transition process.

CatalogStudio is one of the popular solutions that Questudio delivers. It is a product information management software and a catalog and web automation service. All attributes of products, families, and categories are loaded into the central repository of CatalogStudio. This is beneficial in creating a custom themed website for any industry. E-commerce websites will additionally have a secure payment gateway to help customers purchase items online.

The new version has an improved Table Designer that can be applied to selected families of products. This will allow users to update or create new a Table Designer. Another key change is to set the number of products to be imported at a time, which will create smaller import parts and faster execution. Similarly, the picklist data is now being saved in a table format for increased performance. Certain changes have been made to the attribute management page design so that users can publish as well as un-publish them for selected products.

CatalogStudio also gives companies the advantage of catalog creation and publishing. Catalogs can be created for any product, family or category quickly and then published through various channels. PDFs are created without effort using the new version. Now Hierarchical template will be generated only for the selected categories.

With Questudio, companies can be sure of regular updates to their popular software. This is the way Questudio stays above its competitors as it is evolving continuously. With several Fortune 500 companies putting their trust in Questudio, the latest version of CatalogStudio will be a success.

 

Contact Information

www.questudio.com

1934 Old Gallows Rd.
Suite 350
Vienna, VA 22182

P : 703-752-6100
F : 703-752-6201
E : sales@questudio.com

Organize-eCommerce-Store-using-Catalog-Software-Automation

Are you looking to revamp your online store to reach higher sales figures? Or do you want to enter the online world with your very own e-commerce website? If yes, then you need to know the best way forward.

Read on to find out how you can achieve business success with the help of a catalog software automation. Software and service providers like Questudio help various companies to go online and build a platform that increases sales.

You will need software like CatalogStudio to help you with your e-commerce store. With CatalogStudio you can organize the information that is related to your business in the most profitable way. What’s so special about a software like CatalogStudio?

Here is the answer –

CatalogStudio creates a central repository that is unique to your company. This means that you get a central location to store all the details about all the various products that your company deals with. Inputting every detail like name, color, images, dimensions, categories, and price is easy with a simple yet very effective repository. Any updations to this repository can also be done without effort.

This is one of the most important steps to organize your e-Commerce store. As all the data is present in one central location, it can be retrieved from anywhere and used by any department. Manual changes take a long time and clarity, normalization, etc is not guaranteed. So having software that deals with this crucial information are the key to a successful business.

Once you are set with the right data for your e-commerce site, you can then create a stunning front-end website that will attract all the right customers. A customer always wants to see the products displayed with maximum details provided. This helps them to make the right decision and leads to a happy sale. So retrieving all these details from the central repository and putting it on the website is crucial.

What is the next step?
Today a customer not only wants to see products on the sites, they also want to be able to buy it online with just a click of a button. So your next step is to have a payment gateway on your website. This will help your customer to select the right products and add them to their carts. With a few clicks, they should be able to make the needed payment online and have a successful purchase. Using software like CatalogStudio you will be able to create this payment gateway which will increase your sales.

Need something more?

Yes, you can still help your business grow! A business needs a steady increase in new customers in addition to the loyalty of old customers. How do you get new customers when you are online and don’t have a brick-and-mortar store? The answer lies in catalogs. Catalogs created for every product or every category of products gives new customers a feel of your repository. These catalogs can have all the information needed or just a glimpse. Manually creating catalogs can be time-consuming but with the help of CatalogStudio, this job will take you just minutes. Publishing them online in the form of PDFs or printing them is perfect to get your company name out there. These catalogs can be sent out in the digital world for all to see.

Catalog Automation software is your best friend in this digital world to help with your business.

Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.