Why is PIM important?

Product information management is the organization and maintenance of all company product info in one central database repository. PIM manages the data required to sell and market your products through different distribution channels. It helps you reach out to your customers at the right place and time. With a PIM system in place, you can avoid frustrated customers who are tired of looking for the item they need. Questudio’s CatalogStudio helps you maintain, create, and manage product information from one central location.

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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Managing Product Information in a Rapidly Changing Environment

Today’s marketplace is the most dynamic it’s ever been. It is growing and evolving with each passing day, and companies must be fit for change in order to survive. At the heart of the ever-changing marketplace is product information, which is used to make purchasing decisions, drives operational efficiencies, and directly impacts time-to-market. Manufacturers, retailers, and distributors can stay ahead by implementing a product information management (PIM) system. PIM makes website maintenance in a rapidly changing environment easy and effective.

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Multichannel Marketing 101

Marketing tactics are endlessly evolving. From email to mobile, to social media and video, the options available for marketers are more abundant than ever before. With all these creative and innovative options available, making the most of them can pose a major challenge. Integrating a multichannel marketing plan is the most beneficial solution. The multichannel strategy yields satisfactory results by presenting the most convenient buyer’s journey to customers.

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