How does InStudio Plugin help in Digital Catalog Publishing?

A business succeeds not only due to its products but also due to marketing. Building a brand image is one of the key factors here. If your products are not showcased to potential customers, then sales will be nil.

Businesses operating from physical stores use their products to attract customers. They print brochures and give them out through salesmen. These may or may not reach the potential customer.Creating such catalogs is a huge process that took time. Printing and then distributing the catalogs to customers is not easy through offline means.

With the complete focus on digital marketing, especially post Covid-19, attracting online customers is key.

Now you need to have catalogs that can be sent across the world – because your customers are everywhere! Businesses have learned that potential customers can be from any part of the country or world. So reaching out to more customers is the need of the hour. Websites help you showcase your products, but publishing helps you get customers to your site.

Branding, when done properly, is known to have a direct impact on sales and revenue. So marketing your product through the publishing tools is a sure-shot way to increase sales.

Publishing through all possible channels is the best way to stay ahead of the competition. Catalogs make a huge impact on potential customers as they see products that are showcased creatively. The ability to click on a digital catalog that leads directly to your site is a major plus. This helps in quick turn-around and sales.

Digital magazines, interactive flipbooks, catalogs are all innovative ways in which businesses today publish their brand.

It is difficult to build professional-looking catalogs for online publication without customized software. Questudio is a premier software and service provider. One of their products is the InStudio plugin for Adobe InDesign publishing.

Let’s have a look at the benefits of using a premier plugin like InStudio:

Quickly generate hundreds of catalogs

With the use of a central repository, InStudio can drag and drop data to create stunning catalogs. Autoflow page creation is perfect for generating hundreds of pages quickly. These can then be published to all potential customers through multi-channel publishing.

Create custom flyers

Catalogs must be creative and attractive enough to catch the attention of customers. Use various fonts, colors, and styles available in InStudio to build professional quality flyers. In-depth information can be added to the catalogs through the use of complex or regular pivot tables.

Manage content in MarketStudio

As InStudio is integrated with MarketStudio, you get the added benefit of the central repository. This Product information management software is key to running your online business. Information stored in the central repository gets automatically updated. This consistent data is then used in the catalogs created in InStudio. You can also do bi-directional updates to transfer content between MarketStudio and InDesign.

Sync to Adobe InDesign

As InStudio is a plugin for Adobe InDesign, it automates the catalog creation process. Reduced time and resources are the main benefits of this integration. Being compatible with both Mac and Windows, the InStudio plugin is a boon for all businesses.

Once you create your desired catalog through the InStudio plugin, it can be published through multiple channels. These can be in the form of print or PDFs. Use social media, emails, notifications, pop-ups, etc. to push your brand image. This will build your customer base and increase traffic to your site.

InStudio is an efficient way in which you can brand your business in this digital age. Save time, effort, and resources and focus entirely on innovative marketing techniques. 

Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.