Is Omnichannel marketing with print catalogs essential for enterprise?

Omnichannel marketing is marketing via multiple channels with an aim to provide a seamless approach to customer experience through all the channels. Print catalogs are crucial for marketing via any of the options be it website, mobile devices, brick and mortar stores, direct mails or emails. Questudio’s Catalog Creation Software can help create and publish catalogs according to one’s business requirement.Automated PDF publishing services by Questudio ensures that the organization’s catalog is ready in no time.

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How Business develops through Omni-Channel Marketing?

The greatest challenge that retailers face is ensuring that the marketing strategy and its execution is aligned across the channel spectrum. Business that do not cater to the omni-present or the omni-channel customer are at risk of declining revenues and reduced margins over time.

Questudio’s omni-channel marketing services allows you to manage rich product information and create product catalogs, sales collateral, and custom eCommerce web catalogs to market across all available channels.

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How Print catalogs are better than Digital catalogs?

Ever wondered why even the biggest retailers flood your mailbox with print catalogs even at this digital age. It might seem foolish at the onset especially when the whole world’s market is at the end of your fingertips on your smart phone, laptop or desktop. However, research reveals that print channels are highly engaging when compared to web or TV.

Though print catalogs may be old school marketing, there are enough studies that reveal that this format plays a crucial role in modern eCommerce. Questudio has experience and knowledge relevant to data collection and content creation for products for various industries.  The content management industry experts can deliver what you want on time – every time.

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What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper.

To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance.

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The Blueprint to Omnichannel Marketing Success

An omnichannel environment includes providing channels like online commerce, brick and mortar stores and social media for seamless customer experience. To enable an omnichannel system, one must focus on products, customers, suppliers, services, campaigns and orders. Questudio’s eCommerce website solution helps manage online commerce effectively. Product Information Management (PIM) enables distributors, manufacturers and retailers to boost sales by streamlining product marketing with accurate product information managed in a central database repository.

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