The Power of eCommerce Personalization

As you probably already know, customers today dominate the online retail landscape, and current eCommerce trends are specifically aimed to improve their experiences. One major way to cater to customer preferences is by eCommerce personalization. When retailers implement personalization strategies into their eCommerce stores, they often see significant benefits.

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Keep an Eye Out for These eCommerce Trends

The distinction between eCommerce and brick and mortar stores is getting blurred by the day. Consumers are increasingly turning to the Internet to make their purchasing decisions. This will go even further in the future. The technology involved in shopping is changing at a rapid pace. One need not travel all the way to the store, sift through the printed product catalog, or wait to talk to a product representative for placing an order.

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eCommerce Businesses Need PIM

The number one goal of eCommerce businesses is to keep their consumers satisfied and attentive. Maintaining and growing a customer base isn’t all about social media and advertising, however. When you break it down, the key to succeeding in eCommerce comes down to seamless and simplistic product information management (PIM). Poor product information quality and inconsistency lead to loss of sales and customers, as well as inefficient internal practices. Implementing a PIM software solution to support eCommerce is absolutely essential in today’s modern multichannel environment.

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5 Ways To Boost eCommerce With Social Media

Social media is the perfect platform for your eCommerce store to expand your brand’s reach and communicate directly with your audience. It allows you to understand customer requirements, answer their queries, and respond to any grievances they may have. Consequently, this helps you grow your online community, increase traffic, and ultimately boost eCommerce sales.

Here are 5 ways you can effectively boost eCommerce with social media.Read more