Most Happening E-commerce Trends in 2017

Customers today prefer to shop at their convenience. They prefer shopping online as it provides a large variety of goods, comparison of prices etc. at their finger tip. E-commerce satisfies these needs of the customers. E-commerce is any type of business or commercial transaction that involves the transfer of information across the internet. E commerce is constantly evolving with improved discovery, technology, logistics etc.

Chat Bots

A computer program designed to simulate a conversation with human users, especially over the Internet. Facebook, WhatsApp, Twitter, and Google are all introducing cohesive bots to help improve the shopping experience. They help to retain customers. They cleverly use push messages, text messages and emails to gently bring back customers. If a sale is not done and the product is in the cart it can send the user with reminders, offers etc. They are available 24/7.

Mobile Phones

Mobile has become a key driver in business as it is used at every stage of the purchasing journey. Consumers place a higher value of information from blogs and social networks. Mainly consumers are connected via mobiles to these social networks. Retailers must move to mobile first approach rather than improving their website for mobiles.

Live Video

The live video offers the facility to share live experiences with the audience. It also offers the customers opportunities to comment, start discussions in live time. Today live video feature is available on all platforms such as Facebook, Twitter, Instagram and YouTube. This enhances the engagement level compared to a standard video.

Mobile Payments

Wallets and cash payments will slowly fade away, as digital wallets gain prominence. There are some wallet apps such as Apple Pay, Google Wallet, PayPal etc. that are mostly used for e-commerce. E-commerce stores have already started to give special offers and promotions for digital payments.

Delivery Expectations

Delivery and return have always been a setback for online purchases. Beyond free shipping and return, retailers need to figure out new options such as same day delivery or local drop off to satisfy the customer expectations.

Customer Engagement

Customer Service and User Generated Content are important aspects of engaging with the customer. There are several shopping options for customers. The way we handle customers creates a difference.an emotional connection is created by customer engagement, they tend to come back.

Augmented Reality and Virtual reality

Both augmented and virtual reality are developed to give realistic experience to the customers. They help to improve sales by letting customers try the product before they make the purchase. This, in turn, makes the customers buy the product after they are fully satisfied.

Loyalty Programs

One of the most attractive trends is the customer loyalty programs. Rewarding customers is one method to retain them for a long time. When customers feel connected to a particular brand they are most likely to stick with it over a period of time. Discounts, cash backs, gift coupons etc. help to retain customers and build deep and long-lasting connections.

Review Marketing

Online sales are 80% based on the analyses written by other customers. People tend to give more importance to such reviews and ratings. Their buying intentions are majorly decided by such user reviews.

Keep an Eye Out for These eCommerce Trends

The distinction between eCommerce and brick and mortar stores is getting blurred by the day. Consumers are increasingly turning to the Internet to make their purchasing decisions. This will go even further in the future. The technology involved in shopping is changing at a rapid pace. One need not travel all the way to the store, sift through the printed product catalog, or wait to talk to a product representative for placing an order.

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A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

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The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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