PIM Software – The right solution for your e-commerce website

Looking for one solution to make your e-commerce website shine?

Questudio has a product information management solution called CatalogStudio that collates product data, creates a website and catalogs for publishing.

What does this mean for you?

It means great business and higher sales figures!

So check this out:

Your e-commerce website will lead to great sales only if it manages your product data effectively. With customer satisfaction being the most important factor in the rise in sales, you want to be sure that what you put out on your website is 100% accurate and attractive.

Is this easy to do? Yes, it is. All you need is a good PIM software like CatalogStudio.

Want to see how it works?

There are 3 main points to the process of good product catalog software. They are:

  • Central repository
  • Website creation
  • Catalog publishing

Let’s go over each of them to have a better understanding.

CatalogStudio software creates a unique central repository that stores all your product data in great detail. It is not just a simple database but one that has multiple attributes stored for each and every product. This is the most important step that you have to take to create a great e-commerce website.

Why is that? Well, you know that in today’s world, information is king. Customers looking at your website hope to buy a product that is right for them. How do you ensure that they make the right decision? Easy! You provide them all the needed information through your website.

For example, if your customer wants to buy a t-shirt from your website, they should have information like color, size, measurements, images of the front view, back view, and close-up view of the garment, additional information like color options, etc. This detailed information when provided to your customer will help them to make the right decision.

Why is this important? Well, that ensures you have a satisfied customer who doesn’t return products. This creates a loyal customer base – very important for a successful e-commerce website.

Once the details of your products are loaded into the central repository, CatalogStudio creates a unique website for you. A great e-commerce website should have pages filled with product details that attract the customer. Additional and important requirements of the website are Cart and Payment Gateway. Once the customer is satisfied with the products you have displayed, they can add it to the Cart or directly pay for it through the secure Payment Gateway. With CatalogStudio, safe and secure transactions are possible that increase the trust of the customers.

In addition to the above two points, PIM is most effective because of its catalog publishing capabilities. CatalogStudio has an in-built catalog publishing system that helps you to create several catalogs for your products. With just a few clicks you can create any number of catalogs and publish it over multiple channels. It can be in print form or as PDFs that can be sent to dealers, regular and potential customers, etc. This is the heart of your business operation – getting more business through marketing!

To sum up, a great product information management system is the right solution to help your business grow.

 

Create Yourself Dynamic Digital Catalog

If you think that premium software solutions come at an exorbitant price then, think again. We know that as a small and medium enterprise, the cost is very much a focal point in all decisions. Upgrading your system to bring it online may seem like a huge decision that involves a lot of money and effort.

But, fret not! There are wonderful software solutions that you can use to create a dynamic digital catalog.

How so, you ask?

Choosing a premier software and services provider like Questudio would be the right decision to make. The digital catalog software that Questudio has is called CatalogStudio and this is the perfect platform to get your business online.

Let’s see how the CatalogStudio solution is your ideal partner.

The online catalog maker uses primarily a central repository to store all your products in a detailed manner. Every bit of information that you deem important for a particular product can be added as an attribute and saved in the repository. This step is crucial to building a dynamic website that will help you with a large customer base.

The digital catalog creator creates a dynamic website with just some easy steps. You can choose the layout and the theme of your website and design how your products should be displayed. When images are present, it becomes an attractive way to interact with the customer. Since the customer is not physically present at your store to touch and feel the product, the dynamic website should be able to give that same experience virtually. So having several images taken from different angles is a great way to showcase your products. Apart from this, the repository is used to access to display all other attributes of each product like color, size, dimensions, material, etc. Each of these plays a very important role in helping your customers to make a decision and finally purchase the item.

So, is this process easy enough to be handled by employees of your enterprise? Yes. You have two choices – one is to let Questudio handle the entire creation of your website or two, you can subscribe to the software and then handle the website yourself. Either way, the entire process is effortless on the part of the enterprise.

Software like CatalogStudio is the best way to head on to the digital world and build a successful enterprise. Increasing sales with an expanding customer base are the focal point of every enterprise. With software and services offered by Questudio, this is easily achievable. CatalogStudio not only helps to build a great customizable dynamic website, it goes further to help you market your products. With its in-built publishing tool, you can create sophisticated catalogs that can be printed or posted on the web. Single page catalogs or multi-page PDFs are quickly created using the publishing tools available with CatalogStudio. This not only helps you get potential customers but is also a perfect way to interact with your dealers and wholesalers.

So creating your customized dynamic digital catalog is a sure way to business success!

Why Does a Company Need Catalog Management Software

To understand how a good catalog management software can help an organization, we take the case of a fictional online grocery story – Zimblybuy. Zimblybuy is considering whether it should invest in a catalog management system. They speak to a consultant who asks them to point out the issues they face in their business.

Situation #1

Just as in normal organizations, in e-Commerce organization too there are many departments and divisions; each of these tend to work within their own silos. Such independence leads to data being owned by different entities and stored in different ways. Such dispersion of data in the organization leads to misleading and, sometimes, conflicting information being presented to the customer.

At Zimblybuy, the Marketing division rolls out a Buy One Get One (BOGO) offer on a certain set of products. For this event, the division creates a new set of product images with the BOGO identifier on the image. On the day the campaign ends, these images are to be removed and replaced with images that do not contain the BOGO identifier. The Marketing team sends out an email to the Website team informing them that the campaign has ended; however, the Website team does not realize that this means the images have to be changed over. This leads to disgruntled customers who feel they did not get the discount they had expected. Such situations can be avoided by implementing a catalog management software, such as CatalogStudio. A catalog management software allows you to store product information centrally while giving different departments access to parts of the repository with which they work.

Situation #2

Zimblybuy wants to implement a rewards program that offers regular customers lower prices on purchases. The idea is to offer different programs to the customers who can choose to enroll in the program that best suits their needs. However, Zimblybuy also wants to show non-members the prices that premium members receive in an attempt to entice them to sign-up for the member programs. Catalog management, such as CatalogStudio, allows you to create buyer groups and implement prices specific to each group.

Situation #3

During the festive season, Zimblybuy stocks up on festival-specific items. The Marketing division decides to use printed catalogs as inserts in the local newspapers to promote the special items. A complete catalog management system, such as CatalogStudio, allows you to create print catalogs using their publishing tool PDFxPress. With a wide variety of templates to choose from, PDFxPress can reduce up to 90% effort towards creating a print catalog. Furthermore, the print catalog accesses the data and images from the same central repository as the website, so the customer gets a uniform experience.

A good catalog management system is a great enabler. Features such as maintaining category hierarchy, maintaining attributes for products, creating complex product-accessory relationships gives you the power to control your inventory better. With a proper system in place, an e-Commerce organization will be much more flexible and agile, allowing it to react to the market while ensuring that the customer experience is not compromised in any manner.

How To Know When Your Business Needs a Product Information Management System

Over the last few years, the amount of product data that eCommerce stores hold has exponentially increased. With customers demands growing more complex and personalized, organized and accessible product information becomes more and more important. In fact, overall brand impressions drop by 19% on average due to limited product information. To solve this, many companies implement a product information management system.

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