How to Increase Sales Using PIM

Questudio’s central content repository is called CatalogStudio PIM software. It consists of several modules that include PDF catalog management, workflow manager, content management, security, etc. It has all the features required to create, manage, and maintain all product information in one central repository. With Product Information Management (PIM), you can focus on the data that is required to market and sell the products through different channels.

Some of the ways in which PIM helps increase sales are:

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Podcast: CatalogStudio PIM Software

Hari Ramamurthy of Questudio sat down with Podcast Village to discuss the ins and outs of CatalogStudio, their foundation software for Product Information Management (PIM). CatalogStudio is a powerful system that is made up of several modules that provide all the features needed to create, manage, and maintain all product information in one central repository.

Of the hundreds of features the PIM software–CatalogStudio–offers, here are just a few significant ones that show its capacity and complexity.

1. Taxonomy of Cataloging

CatalogStudio gives clients the capability of managing the taxonomy, product family level information, and individual product information to create the overall structure of their catalog. It provides content management of one or more catalogs with complex, unlimited category hierarchy.

2. PDF Express

Customers can publish PDF catalogs in various outputs using customizable templates generated in real time on their websites or portals. The PDF Express is a unique feature in that it allows online and offline publishing.

3. Full Import/Export Facility

The PIM software also provides the ability to import from various sources, including excel spreadsheets, text files, etc. along with the ability to export to multiple formats, such as .xcl, .xml, .pdf and many others.

4. Print Publishing

This feature allows you to feed data directly into Adobe InDesign, which is extremely popular for catalog publishing. It is provided by the plugin called InStudio to create very complex custom catalogs.

CatalogStudio is just the foundation product of Questudio. Typically customers will need this foundation in order to use the other software. Once you have the PIM software, Questudio provides InStudio for print catalog publishing, WebStudio for ecommerce framework, and MarketStudio, a web portal for sales and marketing staff. To learn more, check out the full podcast or contact Questudio today!

Catalog Design

One of the biggest challenges companies face is finding ways to expand and reach new markets. Because Internet trends are constantly changing, businesses must adapt through use of digital marketing: social media, content creation, and email campaigns. Another crucial factor in this equation is the digital catalog of your business’s online store.

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Catalog Automation Software for your Ecommerce Business

Remember the days of mail order catalogs delivered to your front door? You’d wait eagerly for the oversized catalogs from various retailers to arrive, spend hours flipping through the glossy pages, circling items you wanted to purchase. Mail order catalogs were the way of the future…20 years ago.

Now companies are leveraging their web presence by cataloging their inventory through use of automation software.

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Omnichannel Broadcasting of Products & Product Information

An omnichannel customer is identified as buying from the brand rather than buying online or offline. In omnichannel retailing, a customer is to be provided consistent shopping, research, and purchasing and fulfilment experience irrespective of the channel. Hence the need for an equally ubiquitous omnichannel broadcasting of products and product information arises.

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