Organize-eCommerce-Store-using-Catalog-Software-Automation

Are you looking to revamp your online store to reach higher sales figures? Or do you want to enter the online world with your very own e-commerce website? If yes, then you need to know the best way forward.

Read on to find out how you can achieve business success with the help of a catalog software automation. Software and service providers like Questudio help various companies to go online and build a platform that increases sales.

You will need software like CatalogStudio to help you with your e-commerce store. With CatalogStudio you can organize the information that is related to your business in the most profitable way. What’s so special about a software like CatalogStudio?

Here is the answer –

CatalogStudio creates a central repository that is unique to your company. This means that you get a central location to store all the details about all the various products that your company deals with. Inputting every detail like name, color, images, dimensions, categories, and price is easy with a simple yet very effective repository. Any updations to this repository can also be done without effort.

This is one of the most important steps to organize your e-Commerce store. As all the data is present in one central location, it can be retrieved from anywhere and used by any department. Manual changes take a long time and clarity, normalization, etc is not guaranteed. So having software that deals with this crucial information are the key to a successful business.

Once you are set with the right data for your e-commerce site, you can then create a stunning front-end website that will attract all the right customers. A customer always wants to see the products displayed with maximum details provided. This helps them to make the right decision and leads to a happy sale. So retrieving all these details from the central repository and putting it on the website is crucial.

What is the next step?
Today a customer not only wants to see products on the sites, they also want to be able to buy it online with just a click of a button. So your next step is to have a payment gateway on your website. This will help your customer to select the right products and add them to their carts. With a few clicks, they should be able to make the needed payment online and have a successful purchase. Using software like CatalogStudio you will be able to create this payment gateway which will increase your sales.

Need something more?

Yes, you can still help your business grow! A business needs a steady increase in new customers in addition to the loyalty of old customers. How do you get new customers when you are online and don’t have a brick-and-mortar store? The answer lies in catalogs. Catalogs created for every product or every category of products gives new customers a feel of your repository. These catalogs can have all the information needed or just a glimpse. Manually creating catalogs can be time-consuming but with the help of CatalogStudio, this job will take you just minutes. Publishing them online in the form of PDFs or printing them is perfect to get your company name out there. These catalogs can be sent out in the digital world for all to see.

Catalog Automation software is your best friend in this digital world to help with your business.

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.

Web Catalog Management for an effective Online e-commerce Store

The latest trend among many consumers is to shop online. Heading out to a brick-and-mortar store is now too time-consuming and economically unfeasible for many.

So, as an enterprise, how do you tackle this issue? It is imperative then for enterprises to have their products published online. Websites today are e-commerce stores that give their consumers an insight into the various products that an enterprise sells.

Now, will a simple website help you build a large consumer base and increase your sales? The answer is, no.

So, let’s have a look at what makes an effective online e-commerce store.

First, the website should be able to give the consumers a dynamic view of each of their products. Just uploading a picture will not do. Consumers today need a personalized approach to online shopping. Images from various angles, in-depth information about the product like size, color, feel, texture, etc. are all needed to be showcased on the website.

How do you put this exhaustive information on your website?

An online catalog maker, like CatalogStudio from Questudio is the best solution. It has a central repository that is a key to the success of your website. In this central repository, you can add any number of attributes for each product. Once this data is in the system, it is easy to publish it on the website in a dynamic manner.

Second, the website should also have a personalized section for its customers. “Customer is king” is an adage that every successful enterprise adheres to. So your website should be able to read the minds of your customers and infer their likes and dislikes. This is necessary to be able to plan your sales strategy.

Does the online catalog maker do that as well? Yes, it does.

You can easily create a digital catalog that is like an online brochure. With CatalogStudio this process is extremely easy, time-saving and cost-effective. Just enter the product details needed for a specific catalog and your online catalog is ready for printing, online sharing or PDF publishing. Creating several versions of the catalog is also quite easy. Once your customers see the stunning catalogs, they will be attracted to the products and your sales are sure to increase. It helps to convert potential consumers into loyal ones. PDF catalog automation is another great asset for enterprises as you can easily generate hundreds of PDF catalog pages and send it across to dealers.

Another feature of CatalogStudio is its versatile and responsive e-commerce platform – WebStudio. Deploying your website and its dynamic data is easy and features such as up-selling and cross-selling products are great for enterprises. This increases revenue and also your market reach.

Using a premier web catalog management system for your online e-commerce store is the best way to be effective in business. Streamlining your data, managing an efficient payment gateway, understanding the needs of your customers, building and sustaining a loyal customer base are all facets that can be achieved with a good online catalog solution.

3 reasons you should be using a PIM

Product Information Management

PIM stands for Product Information Management. It is an essential tool for retail businesses that manage multiple products online, regardless of size.

Solutions like DropBox and other cloud filing cabinets fall short when it comes time to collaborate on the development, marketing, and launch of a product. Even juggling the data and content related to a single product can seem like a circus. Information is scattered. Files are mislabeled. Assets are misplaced.

This is where a PIM makes all the difference.

Here are 3 undeniable reasons why you should be using a PIM:

Centralized content and information

A PIM let’s you create, enrich, and distribute product content and information in one place. Better yet, it let’s you relate those products to catalogs and other assets.

So for instance, let’s say you sell decorative rugs and you are getting ready to launch a new product called the Maude Rug. You can enrich it with a product description, specifications, and other data points.

Then you can add related product images, press releases, and other assets. The power of the PIM is in the linking of products, assets, attributes, and catalogs so that everything is easily accessible in the cloud.

Regardless of the complexity of the PIM, the ability to enrich, relate, and share products and catalogs is a fundamental reason why these solutions are so great.

We have an amazing software that does exactly this, PIM Solutions

Increased efficiency and productivity

This central hub gives access to what your team needs in a standardized and centralized way. There will be no confusion or lost time trying to locate things. PIM systems are generally outfitted with handy export tools, and the ability to make your catalogs public, so you can share everything easily.

You’ll make progress faster, team morale will stay positive. And more importantly product quality will increase, which is really a benefit all it’s own.

Improved product content quality

Using a PIM increases the likelihood that products will get the attention they deserve through enrichment. You will make less mistakes because you are less likely to let them go unnoticed.  And that extra attention is crucial.

Accurate, error-free product information helps build trust with your customers. Well crafted product descriptions bring the right customers closer to purchase. And product images, videos, and other assets are key to getting that product past checkout.

The more time you waste fumbling with an out dated filing cabinet, the less attention you can give to your products.  A PIM gives you the right infrastructure to centralize, streamline, and improve the way you work with your products.

But how much does Product Information Management cost?

PIM systems are seen as expensive, technical systems. The market is shifting now to include affordable, user-friendly alternatives that don’t require a computer engineering degree to understand.  Doing a bit of research reveals a world of product management tools for companies of every size and shape.

With Questudio you need not even worry about cost because we offer our software for FREE, Check it out here

 

Product Information Management and ROI

Product Information Management and ROI

Processes and technologies aimed at managing information about products are referred to as Product Information Management. With the speedy growth of e-commerce and the fame of online stores, PIM is gaining importance. Availability of high-quality product information is essential as consumers devote more time exploring products online.

Questudio’s CatalogStudio PIM software works as the central repository. It helps create, manage and maintains all product information. CatalogStudio software consists of numerous modules which are suitable for enterprises and SMEs.

PIM directly impacts the revenue and cost of a company. The effects of PIM on returns on investment are:

Increases sales

Customers search product information across platforms before their purchase. Availability of accurate product information increases sales. It has been proved through studies that online conversion ratios can increase by up to 56% through PIM. PIM helps in cross-selling and up-selling. Retailers with PIM established a better relationship between products than those without PIM. PIM helps in lowering the uncertainty about products which results in higher purchases, in turn, resulting in higher sales.

Lowers maintenance cost

Product information system helps in reducing the search time and helps in retrieving the information faster. It helps to minimize the time required to edit a product information. The repetition of product entry is highly reduced. As it provides many tools for product validation, the number of errors is considerably minimized. It curtails the time spent on customer enquiries by presenting precise product information. Hence, companies spend less cost in maintaining PIM.

Reduces return rates

Product returns and grievances are a result of inaccurate product information. The common complaints about a product return are incorrect or outdated product description, the difference in online and shelf price and product received is unlike the product advertised. Recent studies state that consumers are cross-channel purchasers. It is essential to make sure the information about products available are accurate and up-to- date. PIM makes this possible through building a sole, reliable source of product information across channels. This, in turn, helps in lowering the rate of product returns, thus increasing the returns on investment.

Reduces Catalogue costs

Consumers in recent times, are in search of detailed information on products. The print catalog includes the details such as pictures, specifications and price of the products. Web catalogs provide additional benefits such as review of the products from customers who have already purchased the product, minute details about the look of the product can be viewed by zooming the product, and images of the product can be viewed from different angles and so on. These features cannot be accomplished in print catalogs. The cost incurred in printing catalogs is huge when compared to web catalogs. In addition, any change in the product information can be updated on a regular basis in the website whereas it is not possible to print catalogs for every update which incurs a huge cost.

Simplifies localization and translation cost

Localization and translation are vital for any business to expand into new markets. This involves changing languages, currencies, payment modes and so on according to the new market. Doing it manually involves considerable investment in time, labour and cost. PIM simplifies and speeds up the localization and translation process. Hence, increasing sales which in turn increases the return on investments.