How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

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How Catalog Automation Improves Customer Experience

Your customers expect a consistent, highly tailored, and contextualized experience across all channels and devices, each time they interact with your brand. It’s not just about grabbing their attention, it’s about keeping it. The 2015 Digital Trends Briefing revealed customer experience as the leading business essential in 2015, as well as the next 5 years to come. How can you stay relevant? By using catalog automation software, your company can ensure a truly effective customer experience.

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What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

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5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

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eCommerce Businesses Need PIM

The number one goal of eCommerce businesses is to keep their consumers satisfied and attentive. Maintaining and growing a customer base isn’t all about social media and advertising, however. When you break it down, the key to succeeding in eCommerce comes down to seamless and simplistic product information management (PIM). Poor product information quality and inconsistency lead to loss of sales and customers, as well as inefficient internal practices. Implementing a PIM software solution to support eCommerce is absolutely essential in today’s modern multichannel environment.

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