Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization.

Every online retailer must know some essential points about PIM. These aspects include:

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Improve Customer Experience and Build Loyalty Using PIM

Customers have high expectations. They want all the information about a product they can get, when and where it is most convenient for them. They also want this information to be concise, customized, and consistent. Poorly integrated product data with incorrect pricing, misinformation, disorganization, and inconsistency can lead to frustration, and can often send your potential customers elsewhere. The best way to meet your customer’s high expectations, improve the customer experience, and build loyalty is with a well-integrated PIM system.

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Podcast: CatalogStudio PIM Software

Hari Ramamurthy of Questudio sat down with Podcast Village to discuss the ins and outs of CatalogStudio, their foundation software for Product Information Management (PIM). CatalogStudio is a powerful system that is made up of several modules that provide all the features needed to create, manage, and maintain all product information in one central repository.

Of the hundreds of features the PIM software–CatalogStudio–offers, here are just a few significant ones that show its capacity and complexity.

1. Taxonomy of Cataloging

CatalogStudio gives clients the capability of managing the taxonomy, product family level information, and individual product information to create the overall structure of their catalog. It provides content management of one or more catalogs with complex, unlimited category hierarchy.

2. PDF Express

Customers can publish PDF catalogs in various outputs using customizable templates generated in real time on their websites or portals. The PDF Express is a unique feature in that it allows online and offline publishing.

3. Full Import/Export Facility

The PIM software also provides the ability to import from various sources, including excel spreadsheets, text files, etc. along with the ability to export to multiple formats, such as .xcl, .xml, .pdf and many others.

4. Print Publishing

This feature allows you to feed data directly into Adobe InDesign, which is extremely popular for catalog publishing. It is provided by the plugin called InStudio to create very complex custom catalogs.

CatalogStudio is just the foundation product of Questudio. Typically customers will need this foundation in order to use the other software. Once you have the PIM software, Questudio provides InStudio for print catalog publishing, WebStudio for ecommerce framework, and MarketStudio, a web portal for sales and marketing staff. To learn more, check out the full podcast or contact Questudio today!

3 Product Content Problems Solved by PIM

When marketers, online merchandisers, and product managers seek a user-friendly solution to manage their product content online, they often invest in PIM (product information management) system. PIM is a tool that allows merchants to consolidate and centralize all of the technical and marketing aspects of their products and catalogs.

One of the key benefits of PIM is the ability to collaborate between all teams in the organization to create exceptional product data. Here are 3 main problems merchants face with their product content that can be solved with PIM:

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Catalog Design

One of the biggest challenges companies face is finding ways to expand and reach new markets. Because Internet trends are constantly changing, businesses must adapt through use of digital marketing: social media, content creation, and email campaigns. Another crucial factor in this equation is the digital catalog of your business’s online store.

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