Organize your eCommerce Store using Product Catalog Software

Are you happy with your online store? Is it showing you an increase in profits and bringing in more customers? If no, then read on to find out how you can create a successful eCommerce store.

An eCommerce store is a business store that is online and sells its products through transactions over the internet. So ideally, you would need all your product information in one place, like a website. Through the website, customers should be able to search for products and purchase items using a payment gateway.

So how do you differentiate a successful eCommerce store from one that is not? Well, organizing is the key element of any successful enterprise.

Let’s have a look at how you could turn your business into a successful eCommerce store that brings in the right customers. Service providers such as Questudio create Saas based software like CatalogStudio to help enterprises join the online bandwagon and succeed.

Do you really need such software? Yes, you do.

CatalogStudio creates a very simple platform for the enterprise to merge their existing products and streamline them onto the web. With the use of a central repository, all product information is stored right down to the minutest detail. This will include attributes like image, color, shape, size, etc. Adding products or editing the information is a very easy process that can be handled by any company personnel. Once this detail is all fed into the central repository, CatalogStudio creates a website with all the needed requirements.

The website gets its data from the central repository and a customized theme is used to present it online. The product catalog software also includes a shopping cart and a payment gateway. This process is key to help customers purchase the products online in a seamless manner. The shopping cart is also a way in which the enterprise can get a feel of customers’ needs and choices. This information is paramount as it guides the business on an upward climb.

Organizing your eCommerce store is not limited to payment gateways. It also needs a good marketing strategy. You need to be able to get more customers to your site. This is done with the help of the digital catalog creator. Again, CatalogStudio is a perfect software that can help the enterprise to create numerous catalogs easily and quickly. These can be used to publish your products to web, print media or even to your dealer portals. This PDF catalog software can help design catalogsper the enterprise’s requirements. Once your catalogs are out in the market for all to see, it becomes easy for potential customers to check out your products.

Each of these steps is a very simple process with the use of the right catalog management software. CatalogStudio can be a boon to any business looking to organize their eCommerce store.

So, what are you waiting for?

Take the first step to getting your eCommerce store organized with a customized central repository. The next step to success will be very easy and productive, indeed.

Product Information Management and ROI

Product Information Management and ROI

Processes and technologies aimed at managing information about products are referred to as Product Information Management. With the speedy growth of e-commerce and the fame of online stores, PIM is gaining importance. Availability of high-quality product information is essential as consumers devote more time exploring products online.

Questudio’s CatalogStudio PIM software works as the central repository. It helps create, manage and maintains all product information. CatalogStudio software consists of numerous modules which are suitable for enterprises and SMEs.

PIM directly impacts the revenue and cost of a company. The effects of PIM on returns on investment are:

Increases sales

Customers search product information across platforms before their purchase. Availability of accurate product information increases sales. It has been proved through studies that online conversion ratios can increase by up to 56% through PIM. PIM helps in cross-selling and up-selling. Retailers with PIM established a better relationship between products than those without PIM. PIM helps in lowering the uncertainty about products which results in higher purchases, in turn, resulting in higher sales.

Lowers maintenance cost

Product information system helps in reducing the search time and helps in retrieving the information faster. It helps to minimize the time required to edit a product information. The repetition of product entry is highly reduced. As it provides many tools for product validation, the number of errors is considerably minimized. It curtails the time spent on customer enquiries by presenting precise product information. Hence, companies spend less cost in maintaining PIM.

Reduces return rates

Product returns and grievances are a result of inaccurate product information. The common complaints about a product return are incorrect or outdated product description, the difference in online and shelf price and product received is unlike the product advertised. Recent studies state that consumers are cross-channel purchasers. It is essential to make sure the information about products available are accurate and up-to- date. PIM makes this possible through building a sole, reliable source of product information across channels. This, in turn, helps in lowering the rate of product returns, thus increasing the returns on investment.

Reduces Catalogue costs

Consumers in recent times, are in search of detailed information on products. The print catalog includes the details such as pictures, specifications and price of the products. Web catalogs provide additional benefits such as review of the products from customers who have already purchased the product, minute details about the look of the product can be viewed by zooming the product, and images of the product can be viewed from different angles and so on. These features cannot be accomplished in print catalogs. The cost incurred in printing catalogs is huge when compared to web catalogs. In addition, any change in the product information can be updated on a regular basis in the website whereas it is not possible to print catalogs for every update which incurs a huge cost.

Simplifies localization and translation cost

Localization and translation are vital for any business to expand into new markets. This involves changing languages, currencies, payment modes and so on according to the new market. Doing it manually involves considerable investment in time, labour and cost. PIM simplifies and speeds up the localization and translation process. Hence, increasing sales which in turn increases the return on investments.

How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

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How Can Product Content Management Help With Marketing?

A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

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