Product Information Management Equals Faster Time-to-Market

One of the primary benefits of using product information management is the ability to organize and maintain data effortlessly. The time and effort associated with data maintenance is greatly reduced for retailers after implementing a PIM system. In today’s high-speed society, this efficiency is vital to succeed as an online retailer. In short, product information management equals faster time-to-market.

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How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

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The Difference Between PIM and PCM

Product Content Management (PCM) is a feature that is offered in almost all e-commerce solutions by default. PCM mainly offers data enrichment capabilities. Data enrichment encompasses the ability to add or delete product descriptions. It also includes adding more product features such as images, attributes etc. PCM also includes adding the classification of products as a capability. This helps maintain a single source of truth for all product related information. PCM helps to consolidate the data scattered across the whole enterprise. It also includes enriching the consolidated data and publishing it.

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How Can Product Content Management Help With Marketing?

A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

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