What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

Read more

Print Catalogs are Coming Back in Style

The world of print has been slowly declining in popularity since the digital age erupted. After the recession in 2008, many retailers dropped print catalogs from their budgets due to the major rise in online sales. The years following saw a continuous decline, with 2012 recording the lowest number of mailings since 2001. However, in the current landscape of multichannel marketing, it is the perfect time to bring them back.

Read more

5 Critical Signs It’s Time to Choose a New eCommerce Platform

The digital world is evolving at such a rapid pace that it can be a struggle to keep up. Consumer’s expectations for your brand and online presence are higher than ever before. They want quick and convenient websites that are easy to navigate and are consistent with a company’s brand. It ‘s quite the challenge to maintain a relevant and thriving eCommerce site in this ever-changing landscape.

There comes a time when you must evaluate your current website and decide whether you’ve outgrown it. Here are 5 critical signs it’s time to choose a new eCommerce platform.

Read more

How can PIM benefit your company?

PIM technology can have a positive influence on the performance of eCommerce organizations. It is highly beneficial for organizations that transact with many users or customers. Questudio’s PIM software, CatalogStudio, is a powerful system that you can use to create, maintain and manage all product related information in one central repository. PIM has elements that include content management, data security, workflow management, reporting, catalog publisher, import and export tools, etc.

So, how can PIM benefit your company?

Read more