How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

Read more

The Difference Between PIM and PCM

Product Content Management (PCM) is a feature that is offered in almost all e-commerce solutions by default. PCM mainly offers data enrichment capabilities. Data enrichment encompasses the ability to add or delete product descriptions. It also includes adding more product features such as images, attributes etc. PCM also includes adding the classification of products as a capability. This helps maintain a single source of truth for all product related information. PCM helps to consolidate the data scattered across the whole enterprise. It also includes enriching the consolidated data and publishing it.

Read more

How Can Product Content Management Help With Marketing?

A company’s sales and marketing collateral depends on relevant, up-to-date, and efficient product content. Yet, organizing and monitoring all your product information is not an easy task, especially if you have a vast product catalog. Usually synonymous with PIM, product content management is an optimal solution that can help improve your marketing and branding. A product content management system is a multichannel marketing tool that allows retailers to gather, create, and enrich consistent product content in a single system.

Read more

How To Know When Your Business Needs a Product Information Management System

Over the last few years, the amount of product data that eCommerce stores hold has exponentially increased. With customers demands growing more complex and personalized, organized and accessible product information becomes more and more important. In fact, overall brand impressions drop by 19% on average due to limited product information. To solve this, many companies implement a product information management system.

Read more

How Catalog Automation Improves Customer Experience

Your customers expect a consistent, highly tailored, and contextualized experience across all channels and devices, each time they interact with your brand. It’s not just about grabbing their attention, it’s about keeping it. The 2015 Digital Trends Briefing revealed customer experience as the leading business essential in 2015, as well as the next 5 years to come. How can you stay relevant? By using catalog automation software, your company can ensure a truly effective customer experience.

Read more