Advantage of having a Parts Management Catalog in a Central Repository

Companies today are making it a point to improve their business strategies and systems. Management of products and their information is a key element in the overall success of the business. What businesses have realized is that having a Product or Parts management software takes care of a lot of tedious hassles effortlessly. A PIM (product information management) software is one that holds all the information regarding your products in a seamless manner ensuring consistency.

Choosing the right Parts Management Catalog Software is also important to consider as there are many software available today that claim to be the best. Premier software and service providers like Questudio offer MarketStudio which is a SAAS based PIM software. MarketStudio has benefited several companies in various fields like building materials, electronics, government, food, healthcare, etc.

The important factor about MarketStudio is the Central Repository that is created uniquely for every business. This means that all your product information will be in one place and managed from here itself.

So let’s see how having a parts management catalog with a central repository will benefit your business and bring you success.

  • Better management of all your products

When you are an expanding business enterprise that is constantly innovating, your products are bound to increase. This means that all this new information needs to be handled expertly so that disorganization does not creep up. When the central repository is created it uploads all your product information in it. This will include details like price, color, images, weight, height, etc. Having a central repository makes it very easy for your expanding business to continue working seamlessly. All new products can be added, edited, or updated with easy steps that can be handled by any level employee of your organization.

As the data is stored in a central location it automatically is consistent and unique. This data can be accessed by employees as well as customers from anywhere in the world.

  • Customer satisfaction

As mentioned above, having a central repository to store all your product information means that your data is always consistent. This leads to customer satisfaction as well. When customers across the world check out your website and see your product information displayed, it shows them the right data at all times. Any changes made to the system are immediately reflected on the site and so customers will always be able to make the right purchasing choice. This in turn will reduce the product returns and even complaints from the customer. A happy customer is always what a business wants as it leads to brand loyalty, increase in customer base, and word-of-mouth publicity.

  • Increases efficiency

Having a PIM software helps your employees to better utilize their time for other productive work. Manual data entry and management is a tedious and possible error-laden process. With the help of the central repository in the parts management system, this process is quick, efficient, and error-free. Inventory is always in updated mode and always consistent.

  • Multi-channel publishing made easy

With the parts management catalog, it is extremely easy to create several catalogs for your products, product categories, etc. These catalogs can be created for various themes, events, festivals, etc. MarketStudio allows you to publish your catalogs over multiple channels in print or PDF format. This means that you can send product catalogs to your dealers and vendors quickly and at much lower costs than manual catalog creation and publishing. Apart from this, you can also publish your latest products across the internet through social media, emails, notifications, etc. so that potential customers can get attracted.

As you see, a parts management catalog in a central repository is a crucial player in the success of any business.

How to expand your business with Catalog Management Software and a Central Repository?

Have you reached a stagnant point in your business and feel you need to innovate to achieve success? Does the expansion of your business feature in your scope of innovative ideas at the moment?

If yes, then you would need to put in some strategic features to overcome your present challenges. Businesses across the world are all changing their structure to be more visible in this digital age. Making the most of the digital tools available is what has made a major difference in the success of most businesses.

Let’s see how certain digital tools are key in bringing about your business expansion success.

The First step to conversion

Any venture that wants to get online needs to be converted into an e-Commerce business. You need your products to be showcased to the world through a single point. This will be your website. Changing from a brick-and-mortar store to an online business means that you can no longer showcase your products physically. 

With the help of Catalog Management Software, digitizing your business is quite easy and uncomplicated. Premium software tools from Questudio like MarketStudio have all the inbuilt tools that make your business transition easy.

Central Repository

Even though you will find several catalog management software in the market today, it is essential that you get the right one for your business. A central repository created in MarketStudio is a key difference you will notice from other software.

Expansion of a business would require all your offices and your products to be centrally located online so that retrieval of any information becomes quick and easy. This crucial element in the construction of your online product management system brings about a positive change.

Using the MarketStudio software, it is very easy to upload all information about your products into a central repository. This repository can be detailed so that your customers can get every possible information regarding any product or product category.

While creating the central repository, attributes like name, color, images (from all possible angles), dimensions, weight, price, etc. can be entered into the system. This means that at any possible time, any employee retrieving information will find the most recent data about the product. Any updates on the product information can be easily done through the catalog management software while keeping the information consistent and reliable.

This process is seen as the cornerstone of your business survival as it is this consistent data in the central repository that is then uploaded onto your business website for e-Commerce.

When a customer checks out your e-Commerce site for purchasing your products it is not in the physical form. This is the reason why every minute information that you are able to provide to the customer helps in them making an informed choice. This leads to better sales, higher trust, loyalty as well as increased customer base through word-of-mouth marketing.

E-Commerce features

Another feature of the Catalog Management software is the provision of payment gateway and cart options. Customers today want all possible payment options with easy to use and secure payment gateway. With the help of MarketStudio, this option is easy to create for your website. 

Marketing

Showcasing your products to every potential customer is paramount to success. Use the multi-channel marketing solutions that are available in MarketStudio to easily and quickly create stunning catalogs and publish them over social media, print, PDF, messages, notifications, pop-ups, etc.

When a buyer benefits from your improved e-Commerce site, it automatically improves your sales figures. So choose the right catalog management software for your business and steer it in the right direction.

Is Product Catalog Management Essential for E-Commerce Retailers?

E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.

Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?

Well, you will need to know how to create successful product catalogs.

What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling. Since these product catalogs are the first view of your business, they must be stunning and eye-catching.

So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.

  • Product Information Management System

The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.

  • Enhancing Product Management through catalogs

Questudio’s online catalogs software is CatalogStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using WebStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.

CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.

  • Dynamic catalogs creation

Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.

  • Customer Specifications

Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.

Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.

Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

 

  • Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

 

  • Questudio has its e-commerce platform – WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout. From the central repository, the product data is then uploaded onto the website.

 

  • As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

 

  • Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

 

  • Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

 

  • Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

 

  • Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

 

  • Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.

Product Information Management and Digitalization for your Business

Whether you are a new business venture or a successful brick-and-mortar store, the only way forward is to go digital. Getting online gives your business the required exposure to more and more customers that would not have been possible with an offline store.

A business runs because of its customers, so it is imperative to keep them happy. How do you go about doing this?

Well, the answer lies in a proper Product Information Management (PIM) system that can be created specifically for your business. Questudio’s CatalogStudio is a PIM software that handles all the information related to the products of your business. With the use of a central repository, all the information relevant to the business is stored and handled properly. The information may include data such as size, images, dimensions, weight, colour, etc.

This in-depth information is crucial for the right management of your business. When information is placed in a single location, it helps to keep it normalized and unique. Data can be used by employees without compromising on validity. This means that product information used by one section of the business is the same for any other section. Any updating done on data is systematically seen by all the sections of the business.

Now, where is this information used?

Websites offer the perfect way to showcase your products to customers all over the world. CatalogStudio creates a sophisticated website that uploads information of each product from the central repository. Products can be shown using the images and information regarding them can be displayed under each image. This helps customers to make the right decision when purchasing an item. Since websites are online, a customer is not able to feel the product physically. So decision making can be a problem if every possible information regarding the product is not given. This is the reason why in-depth information regarding each and every product is required to be kept in the central repository.

When a dynamic website is in place, it creates a perfect environment for an increase in sales.

How does this happen? Today every customer all over the world want products at their doorstep quickly. Giving the customer what they want is paramount to having a loyal customer base. This also increases the number of potential customers as happy customers always provide positive feedback.

Using the website with a payment gateway is the sure-shot way to get your customers interested in buying. WebStudio the eCommerce platform from Questudio ensures that transactions on the website are secure and that customer data is not compromised.

Another important factor of the online PIM tool is the online catalog software. This creates catalogs quickly that can then be used for multi-channel publishing. When customers see these online catalogs, that are also dynamic as can include audio, video, or pop-ups, it helps them to make decisions quickly and impulse buying also comes into play. This creates short sales cycles which is a positive outcome for any business.

Online catalogs are the perfect ground for increasing the customer base. These catalogs can be sent across social media platforms which are used by millions of subscribers. This increases the customer base immensely. Many companies have seen dramatic sales increase after publishing their product catalogs on these platforms. The powerful effect of these catalogs on social media is also the feedback received from customers. This feedback helps businesses to improve their product range and also introduce newer products based on what customers are asking for.

So using an eCommerce product information management software for your business will be the best decision taken. With positive results from Saas PIM solutions, you can easily see an increase in sales.