PIM Software – The right solution for your e-commerce website

Looking for one solution to make your e-commerce website shine?

Questudio has a product information management solution called CatalogStudio that collates product data, creates a website and catalogs for publishing.

What does this mean for you?

It means great business and higher sales figures!

So check this out:

Your e-commerce website will lead to great sales only if it manages your product data effectively. With customer satisfaction being the most important factor in the rise in sales, you want to be sure that what you put out on your website is 100% accurate and attractive.

Is this easy to do? Yes, it is. All you need is a good PIM software like CatalogStudio.

Want to see how it works?

There are 3 main points to the process of good product catalog software. They are:

  • Central repository
  • Website creation
  • Catalog publishing

Let’s go over each of them to have a better understanding.

CatalogStudio software creates a unique central repository that stores all your product data in great detail. It is not just a simple database but one that has multiple attributes stored for each and every product. This is the most important step that you have to take to create a great e-commerce website.

Why is that? Well, you know that in today’s world, information is king. Customers looking at your website hope to buy a product that is right for them. How do you ensure that they make the right decision? Easy! You provide them all the needed information through your website.

For example, if your customer wants to buy a t-shirt from your website, they should have information like color, size, measurements, images of the front view, back view, and close-up view of the garment, additional information like color options, etc. This detailed information when provided to your customer will help them to make the right decision.

Why is this important? Well, that ensures you have a satisfied customer who doesn’t return products. This creates a loyal customer base – very important for a successful e-commerce website.

Once the details of your products are loaded into the central repository, CatalogStudio creates a unique website for you. A great e-commerce website should have pages filled with product details that attract the customer. Additional and important requirements of the website are Cart and Payment Gateway. Once the customer is satisfied with the products you have displayed, they can add it to the Cart or directly pay for it through the secure Payment Gateway. With CatalogStudio, safe and secure transactions are possible that increase the trust of the customers.

In addition to the above two points, PIM is most effective because of its catalog publishing capabilities. CatalogStudio has an in-built catalog publishing system that helps you to create several catalogs for your products. With just a few clicks you can create any number of catalogs and publish it over multiple channels. It can be in print form or as PDFs that can be sent to dealers, regular and potential customers, etc. This is the heart of your business operation – getting more business through marketing!

To sum up, a great product information management system is the right solution to help your business grow.

 

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.

Product Information Management and ROI

Product Information Management and ROI

Processes and technologies aimed at managing information about products are referred to as Product Information Management. With the speedy growth of e-commerce and the fame of online stores, PIM is gaining importance. Availability of high-quality product information is essential as consumers devote more time exploring products online.

Questudio’s CatalogStudio PIM software works as the central repository. It helps create, manage and maintains all product information. CatalogStudio software consists of numerous modules which are suitable for enterprises and SMEs.

PIM directly impacts the revenue and cost of a company. The effects of PIM on returns on investment are:

Increases sales

Customers search product information across platforms before their purchase. Availability of accurate product information increases sales. It has been proved through studies that online conversion ratios can increase by up to 56% through PIM. PIM helps in cross-selling and up-selling. Retailers with PIM established a better relationship between products than those without PIM. PIM helps in lowering the uncertainty about products which results in higher purchases, in turn, resulting in higher sales.

Lowers maintenance cost

Product information system helps in reducing the search time and helps in retrieving the information faster. It helps to minimize the time required to edit a product information. The repetition of product entry is highly reduced. As it provides many tools for product validation, the number of errors is considerably minimized. It curtails the time spent on customer enquiries by presenting precise product information. Hence, companies spend less cost in maintaining PIM.

Reduces return rates

Product returns and grievances are a result of inaccurate product information. The common complaints about a product return are incorrect or outdated product description, the difference in online and shelf price and product received is unlike the product advertised. Recent studies state that consumers are cross-channel purchasers. It is essential to make sure the information about products available are accurate and up-to- date. PIM makes this possible through building a sole, reliable source of product information across channels. This, in turn, helps in lowering the rate of product returns, thus increasing the returns on investment.

Reduces Catalogue costs

Consumers in recent times, are in search of detailed information on products. The print catalog includes the details such as pictures, specifications and price of the products. Web catalogs provide additional benefits such as review of the products from customers who have already purchased the product, minute details about the look of the product can be viewed by zooming the product, and images of the product can be viewed from different angles and so on. These features cannot be accomplished in print catalogs. The cost incurred in printing catalogs is huge when compared to web catalogs. In addition, any change in the product information can be updated on a regular basis in the website whereas it is not possible to print catalogs for every update which incurs a huge cost.

Simplifies localization and translation cost

Localization and translation are vital for any business to expand into new markets. This involves changing languages, currencies, payment modes and so on according to the new market. Doing it manually involves considerable investment in time, labour and cost. PIM simplifies and speeds up the localization and translation process. Hence, increasing sales which in turn increases the return on investments.

How Does Accurate Product Information Help Your Business?

In today’s digital society, your customers have high expectations regarding your product data. They want to know as much about products as they can, and they want this information to be clear, customized, and consistent. Poor or inaccurate product data is beyond frustrating to customers. It can ultimately lead them away from your store and into the arms of your competitor. Incorrect product information can also negatively impact your brand reputation and growth. On the other hand, accurate product information will drive customer acquisition, accumulate sales, and contribute towards a better customer experience.

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