The Difference Between PIM and PCM

Product Content Management (PCM) is a feature that is offered in almost all e-commerce solutions by default. PCM mainly offers data enrichment capabilities. Data enrichment encompasses the ability to add or delete product descriptions. It also includes adding more product features such as images, attributes etc. PCM also includes adding the classification of products as a capability. This helps maintain a single source of truth for all product related information. PCM helps to consolidate the data scattered across the whole enterprise. It also includes enriching the consolidated data and publishing it.

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How Catalog Automation Improves Customer Experience

Your customers expect a consistent, highly tailored, and contextualized experience across all channels and devices, each time they interact with your brand. It’s not just about grabbing their attention, it’s about keeping it. The 2015 Digital Trends Briefing revealed customer experience as the leading business essential in 2015, as well as the next 5 years to come. How can you stay relevant? By using catalog automation software, your company can ensure a truly effective customer experience.

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What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

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Who Needs PIM?

Product Information Management or PIM are the processes and technologies focused on managing information about products. It focuses on the data required to market and sell the products through different channels. So who needs PIM?

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