Why is PIM (Product Information Management) important in e-commerce?

Product Information Management (PIM) is a system that helps drive an e-commerce platform with the help of WebStudio software from Questudio. Using PIM solutions is the right thing to do for any organization that wants to grow exponentially. CatalogStudio from Questudio is an effective end-to-end solution that handles product information management with the help of its inbuilt tools.

When you have such a SaaS PIM solution in place, it only is a matter of time when you will see an increase in sales and customer base. Questudio’s CatalogStudio is one such premier software solution that can ease your business needs. It manages all the product data in a single central repository where all the processes and tools are integrated.

So, how exactly does this PIM software take care of all your business needs?

Here are its features that make a difference to your e-commerce business.

All-inclusive feature:

The beauty of the Product information management solution is its all-inclusive feature. It encompasses content management, reporting, catalog publisher, work-flow manager, import-export tools, white-boarding as well as security. With the use of the central repository, it can easily merge data across the enterprise and then channelize it accurately to every business location.

Consistent data:

The problem with the traditional data management systems was that data from various sources were not consistent and so the information would be compromised. With the use of PIM, you can be sure that all information is tabulated in the central repository and this ensures the creation of a master data plan. With this in place, all the business sources and locations get product data information that is consistent. This greatly improves performance and also reduces customer product returns.

Integrating with systems:

PIM software not only manages the product data consistently, but it also integrates with the various business systems like inventory, ERP, processing, and e-commerce. Product data from the central repository is used to create e-commerce websites that showcase the products. With the use of the online cart system, customers can easily place orders and/or save items for future purchase. The payment gateway system that all e-commerce businesses need is also integrated with WebStudio. This ensures secure payment transactions that help in building customer loyalty.

Multi-channel publishing:

One of the great features of the PIM e-commerce system is multi-channel publishing. In today’s world, reaching out to potential customers is very important. With the use of notifications, pop-ups, etc. in social media platforms, businesses can now expand their user base. The PIM software can easily create multiple catalogs for this very purpose. Catalogs created can be PDF or print form and can be varied according to product categories. This quick way of creating multiple catalogs and then publishing it on multiple channels has greatly affected the way business is done now. Using premier software like CatalogStudio gives you the advantage of several features that can greatly help with the running of your business. One great tool that CatalogStudio has is InStudio which is an InDesign plugin for Adobe InDesign Publishing. Use this to easily create your product catalog and then publish it quickly.

E-commerce businesses that have used these software tools have greatly increased their sales and also found a wider base of customers. Every e-commerce business knows that it is the customer who is king and so satisfying the customer needs is paramount. With the use of the feedback given by customers through the websites, businesses can improve their product line and refine it to suit the customer needs. A happy customer will always lead you to more potential customers and this is the successful chain that a business must hold on to.

How Can a Catalog Management Software Reduce Your Burden In eCommerce?

ECommerce is the norm today for all businesses. Having your business online and showcasing your products to customers across the globe is what makes a business stand apart.

It is very easy for a business to get online these days. Several software professionals can create a stunning website and put a business online quickly. The problem arises when you need to be able to provide online transactions to your clients in a secure way. Simple websites may not be able to handle all your products efficiently and this can lead to problems. Some of them will include customer returns, a decline in sales, etc.

How can you ensure that your eCommerce website is functioning smoothly and that all your products are managed well?

You need to have a Catalog management software that takes care of all the running of your online business. So, how does this catalog management software free you from the burden of declining sales or unsatisfied customers?

When you use the services of premium software companies like Questudio, you get the benefit of software like MarketStudio. This software creates a central repository for your business that handles the necessary information for all your products. This efficient handling of products when done right leads to efficiency in the business.

MarketStudio is the perfect platform for your business to merge all your products and streamline them in such a way that it leads to an increase in sales. The use of the central repository gives the software the advantage of having every minute detail of products. It includes attributes like images, descriptions, color, shape, size, etc. One of the benefits of the central repository is also that all your employees stationed at various offices can edit information consistently.

The product information management software helps while creating a dynamic website for your eCommerce purposes. The data is retrieved from the central repository and then showcased on the website using a unique theme.

The most important factor that will make your website smarter is the eCommerce facilities like payment gateway and shopping cart. Helping your customers to be able to choose the right product is very important. Since your customer cannot physically feel the product, you must be able to give them all the possible information online. This helps them make an informed decision which in turn reduces the return of products.

eCommerce websites are also a great way to learn about your customer behavior. What are the qualities that your customer is looking for in your products and what drives them to make that purchasing decision?

These are all questions that you need to get an answer to so that you can increase your sales and build a loyal customer base. The product management software is great for this purpose too as it involves a shopping cart facility that in turn helps you understand your customer’s choices.

Sales increases with the increase in customer base. A good product management software will also have a digital catalog creator that helps to create several catalogs quickly and easily. These can be in print or PDF form and can be sent across through various channels. Catalogs make it easy for potential customers to see your products and take interest in your company.

So having a product management system is always the best way forward for eCommerce businesses.

The Need of Catalog Automation Solutions for your Web Store

We live in an automated world today and it has become mandatory for almost everything to get digital. Whether you have a small scale business or large scale operation you know that being online is the only way forward. Why is that?

As the world goes through the internet for all their answers, they also look to it for chores like shopping. Today a brick-and-mortar store is not compulsory to run a business. All you need is to set up your web store and you can conduct your business right from the comfort of your home or a simple office!

Isn’t that a great choice? Yes, it does make like much easy for entrepreneurs and companies.

So, how do you go about ensuring that your web store is smart enough to get you good sales?

Again, automation is the answer.

For any web store and online business, having software that automates the product line is an important factor. Choosing great product information management software from service providers like Questudio is a good idea. Questudio has MarketStudio, which creates a unique central repository for every company. This central repository holds all the information that is required for every product that the company deals in. So you can add the name, size, dimensions, color, image, etc along with other details like pricing for every product. This central repository is now your gold mine from where you can get any information at the click of a button.

Once the central repository is created, it can be easily updated and normalized with ease. From here, Questudio then creates a website that helps you display your products to customers. The design and layout along with the theme you choose can be customized for your company. A website is an important step as this is the only place where a customer can get information about your products. So giving the customer all the necessary details along with images from all angles will help them to make an informed choice. MarketStudio creates this website by retrieving the information that was stored in the central repository.

So your web store has been created that showcases all your products. Can you do anything more to help your business grow? Yes, you can.

Catalogs are your best bet to increase sales and bring in new customers. Catalogs are brochures that have all the products or categories that can then be handed over to customers. One way to show your products to others is to take a print of your catalog and send it manually. But as we are in the digital world, we can make use of this to the fullest. MarketStudio is also a catalog automation solution with which you can create any number of catalogs and publish them online. It could be in the form of a PDF on your website itself. It could be in print form that can be handed over to your customers. Whichever medium you choose, MarketStudio provides you with a simple and efficient way to create and publish catalogs to all.

This is the way you can increase your sales and grow your online business. Getting a catalog automation software is your key to success.

PIM Software – The right solution for your e-commerce website

Looking for one solution to make your e-commerce website shine?

Questudio has a product information management solution called CatalogStudio that collates product data, creates a website and catalogs for publishing.

What does this mean for you?

It means great business and higher sales figures!

So check this out:

Your e-commerce website will lead to great sales only if it manages your product data effectively. With customer satisfaction being the most important factor in the rise in sales, you want to be sure that what you put out on your website is 100% accurate and attractive.

Is this easy to do? Yes, it is. All you need is a good PIM software like CatalogStudio.

Want to see how it works?

There are 3 main points to the process of good product catalog software. They are:

  • Central repository
  • Website creation
  • Catalog publishing

Let’s go over each of them to have a better understanding.

CatalogStudio software creates a unique central repository that stores all your product data in great detail. It is not just a simple database but one that has multiple attributes stored for each and every product. This is the most important step that you have to take to create a great e-commerce website.

Why is that? Well, you know that in today’s world, information is king. Customers looking at your website hope to buy a product that is right for them. How do you ensure that they make the right decision? Easy! You provide them all the needed information through your website.

For example, if your customer wants to buy a t-shirt from your website, they should have information like color, size, measurements, images of the front view, back view, and close-up view of the garment, additional information like color options, etc. This detailed information when provided to your customer will help them to make the right decision.

Why is this important? Well, that ensures you have a satisfied customer who doesn’t return products. This creates a loyal customer base – very important for a successful e-commerce website.

Once the details of your products are loaded into the central repository, CatalogStudio creates a unique website for you. A great e-commerce website should have pages filled with product details that attract the customer. Additional and important requirements of the website are Cart and Payment Gateway. Once the customer is satisfied with the products you have displayed, they can add it to the Cart or directly pay for it through the secure Payment Gateway. With CatalogStudio, safe and secure transactions are possible that increase the trust of the customers.

In addition to the above two points, PIM is most effective because of its catalog publishing capabilities. CatalogStudio has an in-built catalog publishing system that helps you to create several catalogs for your products. With just a few clicks you can create any number of catalogs and publish it over multiple channels. It can be in print form or as PDFs that can be sent to dealers, regular and potential customers, etc. This is the heart of your business operation – getting more business through marketing!

To sum up, a great product information management system is the right solution to help your business grow.

 

How to use Online Catalog Solutions to manage your e-commerce store

Do you know that your e-commerce store could generate a lot more traffic and increase sales? Want to know how you can turn your website into a magnet for the right customers?

Managing your e-commerce store using the best software solutions is the key to getting this done. It’s not just a static website that can bring you a pool of customers. You need it to be dynamic and well-built so that many more customers are attracted to your store and also continue to be loyal.

Today you have a wide variety of consumers who love to shop online. So catering to their needs and keeping in mind the demographic are all important points that enterprises need to be aware of. Your e-commerce store should have the right payment gateway for customers and also have methods for your enterprise to infer their demands.

If this seems like a lot to handle, then don’t fret.

Premier software and service providers like Questudio are here to bring peace of mind to enterprises. They handle the product information, website creation as well as publishing of catalogs so that enterprises can focus on product innovation and quality.

Questudio has CatalogStudio which is an all-encompassing software to manage the e-Commerce stores of small and medium enterprises as well as large ones. The online catalog solutions that Questudio has are customizable to suit the needs of every enterprise. Using a central repository, Questudio has been able to manage product information in a seamless, effortless and productive way. They store every available attribute of the products like color, dimensions, image, etc so that it can be used in various categories over and over again. This central repository is the key to creating a perfect software solution that is SaaS-based.

Online product catalog solutions like CatalogStudio then use this central repository to access the product information via websites or software tools. Your e-Commerce store with its website will use the central repository to display all the products in a stunning way. When the products are showcased in the right way with detailed information given, it leads to more customer engagement and in turn sale of the product.

Look at it this way.

Once you add in more details for every product you display with clear images, it helps customers make positive decisions. When they make a decision, it can be to add the products in wish-lists or immediately buy the items. Both scenarios are beneficial to an enterprise. The first gives the enterprise a closer look at what items customers are keen to buy and the second increases sales.

What else can you do to help generate more traffic to your store?

That would be publishing.

e-Com catalog solutions are also perfect to help you create various catalogs of your products. These brochures can be sent to dealers, wholesalers as well as potential customers. With CatalogStudio it is extremely easy and quick to create several versions of catalogs to suit the needs of the end-user. So you can have a catalog of your entire product line to be sent to dealers. You can have another category-specific catalog that can be sent to potential customers.

So do check out CatalogStudio and see how it can dramatically change your enterprise for the better.