Role of e-Commerce in Multi-Channel Marketing

With various gadgets at our fingertips today, we can communicate and retrieve information quickly. This kind of fast-speed information is a great game-changer in many businesses. When information regarding a business and its products can move around easily through multiple channels, it attracts many more customers than it would through a stand-alone shop.

E-Commerce is here to stay and it is bringing the world of business closer than ever before. People in any area are now able to shop for products from anywhere in their locality, state, country or even other countries.

So how does e-Commerce help a business to make the most of multi-channel marketing? How can Questudio’s multi-channel marketing solution – WebStudio create an environment for business growth?

The answer lies in Questudio’s SAAS products- CatalogStudio and WebStudio.

Central Repository

The very first task in building the e-Commerce business would be to create a central repository that handles all the product related information right up to the minutest details. This information that the Product Information Management system collates gives rise to powerful, customized content creation. This content can then be deployed to the various channels for marketing purposes.

Consistent Data

The second task would be to ensure that this content is consistent across the various channels you will use. When businesses do not consider this point, it leads to customer dissatisfaction and a reduction in sales. 

Catalog Creation

How would you deploy the content so that customers are attracted and want to know more about your products?

Questudio’s catalog creation is a prominent solution that most companies use. The product details can be categorized into several versions of catalogs quickly. Since you need to market your products across various channels, the catalogs created can be diverse as well. Several companies have felt the immense time-saving benefits of the catalog creation process itself.

Use of various online channels

With e-Commerce you can use several channels for marketing such as social media, emails, apps, text messages, blogs, webinars, etc. Each of these channels can be used in a variety of interactive ways to attract customers and get feedback from them. Take for example, social media. Here you can have advertisements that showcase your business and its products. Using the catalogs specifically created for social media gives businesses a better chance at growing their customer base. Advertisements that can be dynamic are a plus point as well. This allows interested as well as curious customers to just click a link that brings them to the business website. The same goes for all the other marketing channels as potential customers are able to locate the products they would desire and want to purchase.

Payment options

Another major role of e-Commerce in marketing is the payment gateway system. Once you are able to get customers to your site, it is necessary to give them secure payment options as well. This ensures a loyal customer base and also an increase in potential customers. Every business that turns to the digital world to increase sales must constantly keep updating their systems to be secure.

E-Commerce is the way forward for most businesses, whether small-scale or large. When you use premier software solutions like CatalogStudio, it gives you a push in the right direction. Businesses find it much easier to market their products using this easy and successful software solution. It has been seen that there is an increase in sales when multi-channel marketing methods have been used to showcase products of a business. Creating catalogs for specific festivals, events, etc. are all great ways to garner interest in your business. So e-Commerce gives a business the chance to scale higher through multiple marketing methods. 

Questudio upgrades CatalogStudio, product catalog publishing software

Questudio has recently released the next version of its popular product information management solution, CatalogStudio. The 10.6.2 version was released in May 2019.

Questudio is one of the premier software and service providers that get enterprises to reach their business goals by putting them on the digital platform. Various industries like healthcare, HVAC, building supplies, electrical as well as electronics have used their SaaS-based solutions. With offices in cities across the world and personnel of over 60 professionals, Questudio can provide complete support to its clientele. From software engineers, content editors to sales managers and executive management, Questudio gives the client an easy transition process.

CatalogStudio is one of the popular solutions that Questudio delivers. It is a product information management software and a catalog and web automation service. All attributes of products, families, and categories are loaded into the central repository of CatalogStudio. This is beneficial in creating a custom themed website for any industry. E-commerce websites will additionally have a secure payment gateway to help customers purchase items online.

The new version has an improved Table Designer that can be applied to selected families of products. This will allow users to update or create new a Table Designer. Another key change is to set the number of products to be imported at a time, which will create smaller import parts and faster execution. Similarly, the picklist data is now being saved in a table format for increased performance. Certain changes have been made to the attribute management page design so that users can publish as well as un-publish them for selected products.

CatalogStudio also gives companies the advantage of catalog creation and publishing. Catalogs can be created for any product, family or category quickly and then published through various channels. PDFs are created without effort using the new version. Now Hierarchical template will be generated only for the selected categories.

With Questudio, companies can be sure of regular updates to their popular software. This is the way Questudio stays above its competitors as it is evolving continuously. With several Fortune 500 companies putting their trust in Questudio, the latest version of CatalogStudio will be a success.

 

Contact Information

www.questudio.com

1934 Old Gallows Rd.
Suite 350
Vienna, VA 22182

P : 703-752-6100
F : 703-752-6201
E : sales@questudio.com

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