Simplify your online Marketing with Product Information Management

Today, online marketing makes a business tick. If you are looking to manage and expand your enterprise, then use the latest marketing strategies.

With everything online now, your target audience needs to know your business exists on the internet. Social media is one of the best ways to reach out to potential customers.

Let’s see how you can make changes to your business and be a step ahead of your competition.

  • Digitize your business

Yes, this is your first step. To help customers see your products online, first digitize your products.

MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system. As the name suggests, a PIM is used to manage all the products in your inventory.

The product information management system is a simple software to handle. The main element of this software is a Central Repository. It holds all the product information in minute details. The business website and any of the business locations utilize this centrally-located data. The repository also maintains data integrity and security.

  • Create an attractive website

Now that you have all your product information integrated into a central repository, the next step is to create a responsive e-commerce website using MarketStudio. With an engaging layout and theme, your business website showcases the latest products to potential customers. Since the product data is consistent in the central repository, product information is up-to-date.

Utilize the various benefits of MarketStudio to display products according to themes, festivals, offers, etc. It also gives you secure payment gateways to ensure the privacy of user data. A vital element for any e-Commerce website!

  • Create product catalogs

A positive way to build your business is to send across product catalogs. These brochures give potential customers insight into your product line. Attractive catalogs make a huge difference. Create catalogs that focus on images and information. Point-wise content is a better way to let customers know about the product.

MarketStudio has catalog automation services that are essential in creating stunning catalogs. Create catalogs for products, product categories, and families with the data from the central repository. The quick and efficient catalog creation process means you can spend more time managing other aspects of your business.

These catalogs can be in PDF form or print. Send these across to your vendors and retailers for quick product sales. 

  • Market the products online

You have now reached a crucial step in online marketing.

It is always beneficial to use multiple marketing channels to build your customer base. These channels are social media, marketing exchanges, emails, notifications, pop-ups, advertisements, etc. Use any or all of the channels to increase traffic to your website. Have a presence on most of the social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Market your products through posts, images, or adverts.

Publishing the catalogs across these multiple channels is made easy with MarketStudio. Custom catalogs reduce your time and cost in publishing and maintenance.

The product information management system simplifies the online marketing strategy to a large extent. Several companies have seen dramatic results after using PIM software. The experience is always a positive one.

These benefits speak for themselves:

  • Automated PIM is efficient for all business enterprises.
  • Accurate information stored in the central repository reflects on the business website.
  • Secure payment options give credibility to your enterprise.
  • Custom or template-based catalogs are easy to create.
  • Cross-channel marketing helps to showcase your products worldwide.
  • Publishing cost reduces dramatically as opposed to manual catalog creation.
  • Classifying products by industry standards is also easy.
  • You will see an increase in market reach from multiple online channels
  • Growth in sales revenue helps build the business successfully.

What are the different Marketing Platforms to expand your e-commerce business?

Customers help a business succeed. Marketing helps a business gain those customers!

When companies had brick-and-mortar stores to sell their products, customers from around the area would purchase items. It meant that the scope of the business was limited to a neighborhood.

Then the internet caught on, and e-Commerce facilities became available to businesses. So an enterprise no longer depended on a physical store to showcase and sell its products. It also meant that customers from across the country or world could purchase items and get it delivered to their doorstep. It brought about a dramatic change in business.

Websites are now online stores from where a business can run. E-Commerce gives a company a simple platform to showcase its products. It also provides the customer with purchasing power at the click of a button. Payment methods are fast, secure, and transparent. Product returns and exchanges are possible without any hassle. With every simple solution that e-Commerce offers to a business and a customer, it becomes increasingly vital in the business world.

So if you are looking at expanding your enterprise, then e-Commerce is the way forward.

SaaS providers like Questudio market e-Commerce solutions like MarketStudio. It consists of Product Information management software that creates a central repository to hold all product information. Once you set up an e-commerce website, your next target is marketing.

Why would you want to market your business once it’s already on the internet?

Well, presence on the internet does not guarantee traffic. To get people to visit your site, you need to get the word out. Now, to market your brand, you need to create catalogs that have all relevant product information. MarketStudio is perfect for creating catalogs. Use the central repository to upload the content for various themes, functions, products, or product categories. Once you have these ready, you can then get to publishing. Since you can have catalogs in any format suitable – print or PDFs, it makes publishing across multiple platforms very easy.

Let’s look at some of the marketing platforms that you can use to expand your e-Commerce business.

  • Social media

Social media is one of the best tools today for any level of entrepreneurs. From small entrepreneurs to big multinationals, all see the advantage of social media. The platforms of social media can be Facebook, Instagram, Pinterest, Twitter, etc. Most of the customers have a presence here and voice their opinion.

Catalogs are the best way to highlight your product line on social media. Use them to pitch your brand across any of the platforms. Make the catalogs eye-catching and attractive as well as interactive, if possible. Traffic to your site will increase as potential customers want to learn more about your products.

  • Email marketing

Emails are a great way to get in touch with your retailers, vendors, as well as customers. Keep in mind that most customers will not click on emails if they don’t know the brand well. So it’s not a top choice for marketing. Still, email marketing is a tool that can be used effectively by businesses. The catalogs you create for your vendors and supply chain people are sent across through emails. These PDF versions of the catalogs are a perfect option to showcase your latest product line along with all relevant information.

  • Notifications & pop-ups

Along with having a presence on social media, you could also market your products through advertisements. On the internet, these work as notifications as well as pop-ups. A concise detail about your latest products in a stunning image is what will get potential customers to click on your link.

Every e-Commerce business uses several marketing platforms to achieve a higher customer base. Try one or all of these for your benefit.

How does InStudio Plugin help in Digital Catalog Publishing?

A business succeeds not only due to its products but also due to marketing. Building a brand image is one of the key factors here. If your products are not showcased to potential customers, then sales will be nil.

Businesses operating from physical stores use their products to attract customers. They print brochures and give them out through salesmen. These may or may not reach the potential customer.Creating such catalogs is a huge process that took time. Printing and then distributing the catalogs to customers is not easy through offline means.

With the complete focus on digital marketing, especially post Covid-19, attracting online customers is key.

Now you need to have catalogs that can be sent across the world – because your customers are everywhere! Businesses have learned that potential customers can be from any part of the country or world. So reaching out to more customers is the need of the hour. Websites help you showcase your products, but publishing helps you get customers to your site.

Branding, when done properly, is known to have a direct impact on sales and revenue. So marketing your product through the publishing tools is a sure-shot way to increase sales.

Publishing through all possible channels is the best way to stay ahead of the competition. Catalogs make a huge impact on potential customers as they see products that are showcased creatively. The ability to click on a digital catalog that leads directly to your site is a major plus. This helps in quick turn-around and sales.

Digital magazines, interactive flipbooks, catalogs are all innovative ways in which businesses today publish their brand.

It is difficult to build professional-looking catalogs for online publication without customized software. Questudio is a premier software and service provider. One of their products is the InStudio plugin for Adobe InDesign publishing.

Let’s have a look at the benefits of using a premier plugin like InStudio:

Quickly generate hundreds of catalogs

With the use of a central repository, InStudio can drag and drop data to create stunning catalogs. Autoflow page creation is perfect for generating hundreds of pages quickly. These can then be published to all potential customers through multi-channel publishing.

Create custom flyers

Catalogs must be creative and attractive enough to catch the attention of customers. Use various fonts, colors, and styles available in InStudio to build professional quality flyers. In-depth information can be added to the catalogs through the use of complex or regular pivot tables.

Manage content in MarketStudio

As InStudio is integrated with MarketStudio, you get the added benefit of the central repository. This Product information management software is key to running your online business. Information stored in the central repository gets automatically updated. This consistent data is then used in the catalogs created in InStudio. You can also do bi-directional updates to transfer content between MarketStudio and InDesign.

Sync to Adobe InDesign

As InStudio is a plugin for Adobe InDesign, it automates the catalog creation process. Reduced time and resources are the main benefits of this integration. Being compatible with both Mac and Windows, the InStudio plugin is a boon for all businesses.

Once you create your desired catalog through the InStudio plugin, it can be published through multiple channels. These can be in the form of print or PDFs. Use social media, emails, notifications, pop-ups, etc. to push your brand image. This will build your customer base and increase traffic to your site.

InStudio is an efficient way in which you can brand your business in this digital age. Save time, effort, and resources and focus entirely on innovative marketing techniques. 

How to sustain your e-Commerce business with PIM during the COVID-19 crisis?

The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc. are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?

It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.

In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.

If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.

Here we show you how you get your business working perfectly even under the present scenario.

PIM Solution

Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.

Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.

With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.

As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.

E-Payment options

Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.

Publishing everywhere

With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.

Customer feedback

Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.

So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

PIM Buyer’s Guide – How to choose the right PIM software?

Technology today helps businesses run smoothly and efficiently. Most businesses today know the concept of e-Commerce and its role in building, branding as well as an increase in sales.

If you are a new business venture that needs to build your presence online, then knowing the right tools to use is very important. Here we give you an insight into what kind of technology and tools are required in order to start an e-Commerce business.

Products are the frontline of any business and it is these products that can make or break a business venture. So the information about your products needs to be spot-on every time. That means that information that is available on your site should be consistent always. Any customer searching for your products in Australia or Canada should have the same information given to them at the same time.

An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

PIM Software, Product Information Management
PIM Software

How do you choose the right PIM software?

There are several PIM software solutions available in the market today. Several companies claim to have a PIM software for all business needs. But, as a business owner, you need to go through the fine details and choose the right one for your business.

Let’s go through some of the main points that you need to check before spending on the PIM software.

What is the main element needed in PIM software?

A PIM software, like MarketStudio from Questudio, creates a central repository that holds all the product information in one place. This is the crucial element in the construction of your online business. This central repository can hold information about your products, product categories, product families, etc. with in-depth attribute storage. So data like color, size, dimensions, weight, images, etc. are all stored in the central repository for each and every product. This makes it possible to retrieve any product information quickly and upload it to the website as and when needed.

So your first checkpoint would be to see that a PIM software you intend to purchase has this crucial element because a central repository makes all the difference.

What other benefits does the PIM solution offer?

Apart from the central repository, MarketStudio also incorporates catalog publishing, content management, import-export, reporting, work-flow manager, and security features. Using the central repository it can then merge this data across various channels and any business location where it is needed. Due to the central location of the product information, all data is consistent. This improves the performance of the business as well as builds customer trust and loyalty.

The other aspect of PIM software would be to integrate with all other departments of the business. So, inventory, processing, ERP, and e-commerce should all benefit from the PIM software. MarketStudio enables this integration with ease. Building the business website along with safe and secure online transaction options for customers is easily done using MarketStudio.

Branding is another important aspect for the success of any online business. MarketStudio PIM solution also helps you create the best catalogs for your products.  These catalogs can then be sent through multi-channels like emails, social media platforms, notifications, pop-ups, etc. to catch the attention of potential customers and bring them to the website.

If the PIM software you choose has these important points then you can be sure it will be the right choice. You can also check out the feedback given by businesses who have used the solution themselves. SAAS based solutions, like those from Questudio, are great for many businesses.