Why is PIM (Product Information Management) important in e-commerce?

Product Information Management (PIM) is a system that helps drive an e-commerce platform with the help of WebStudio software from Questudio. Using PIM solutions is the right thing to do for any organization that wants to grow exponentially. CatalogStudio from Questudio is an effective end-to-end solution that handles product information management with the help of its inbuilt tools.

When you have such a SaaS PIM solution in place, it only is a matter of time when you will see an increase in sales and customer base. Questudio’s CatalogStudio is one such premier software solution that can ease your business needs. It manages all the product data in a single central repository where all the processes and tools are integrated.

So, how exactly does this PIM software take care of all your business needs?

Here are its features that make a difference to your e-commerce business.

All-inclusive feature:

The beauty of the Product information management solution is its all-inclusive feature. It encompasses content management, reporting, catalog publisher, work-flow manager, import-export tools, white-boarding as well as security. With the use of the central repository, it can easily merge data across the enterprise and then channelize it accurately to every business location.

Consistent data:

The problem with the traditional data management systems was that data from various sources were not consistent and so the information would be compromised. With the use of PIM, you can be sure that all information is tabulated in the central repository and this ensures the creation of a master data plan. With this in place, all the business sources and locations get product data information that is consistent. This greatly improves performance and also reduces customer product returns.

Integrating with systems:

PIM software not only manages the product data consistently, but it also integrates with the various business systems like inventory, ERP, processing, and e-commerce. Product data from the central repository is used to create e-commerce websites that showcase the products. With the use of the online cart system, customers can easily place orders and/or save items for future purchase. The payment gateway system that all e-commerce businesses need is also integrated with WebStudio. This ensures secure payment transactions that help in building customer loyalty.

Multi-channel publishing:

One of the great features of the PIM e-commerce system is multi-channel publishing. In today’s world, reaching out to potential customers is very important. With the use of notifications, pop-ups, etc. in social media platforms, businesses can now expand their user base. The PIM software can easily create multiple catalogs for this very purpose. Catalogs created can be PDF or print form and can be varied according to product categories. This quick way of creating multiple catalogs and then publishing it on multiple channels has greatly affected the way business is done now. Using premier software like CatalogStudio gives you the advantage of several features that can greatly help with the running of your business. One great tool that CatalogStudio has is InStudio which is an InDesign plugin for Adobe InDesign Publishing. Use this to easily create your product catalog and then publish it quickly.

E-commerce businesses that have used these software tools have greatly increased their sales and also found a wider base of customers. Every e-commerce business knows that it is the customer who is king and so satisfying the customer needs is paramount. With the use of the feedback given by customers through the websites, businesses can improve their product line and refine it to suit the customer needs. A happy customer will always lead you to more potential customers and this is the successful chain that a business must hold on to.

How Can a Catalog Management Software Reduce Your Burden In eCommerce?

ECommerce is the norm today for all businesses. Having your business online and showcasing your products to customers across the globe is what makes a business stand apart.

It is very easy for a business to get online these days. Several software professionals can create a stunning website and put a business online quickly. The problem arises when you need to be able to provide online transactions to your clients in a secure way. Simple websites may not be able to handle all your products efficiently and this can lead to problems. Some of them will include customer returns, a decline in sales, etc.

How can you ensure that your eCommerce website is functioning smoothly and that all your products are managed well?

You need to have a Catalog management software that takes care of all the running of your online business. So, how does this catalog management software free you from the burden of declining sales or unsatisfied customers?

When you use the services of premium software companies like Questudio, you get the benefit of software like CatalogStudio. This software creates a central repository for your business that handles the necessary information for all your products. This efficient handling of products when done right leads to efficiency in the business.

CatalogStudio is the perfect platform for your business to merge all your products and streamline them in such a way that it leads to an increase in sales. The use of the central repository gives the software the advantage of having every minute detail of products. It includes attributes like images, descriptions, color, shape, size, etc. One of the benefits of the central repository is also that all your employees stationed at various offices can edit information consistently.

The product information management software helps while creating a dynamic website for your eCommerce purposes. The data is retrieved from the central repository and then showcased on the website using a unique theme.

The most important factor that will make your website smarter is the eCommerce facilities like payment gateway and shopping cart. Helping your customers to be able to choose the right product is very important. Since your customer cannot physically feel the product, you must be able to give them all the possible information online. This helps them make an informed decision which in turn reduces the return of products.

eCommerce websites are also a great way to learn about your customer behavior. What are the qualities that your customer is looking for in your products and what drives them to make that purchasing decision?

These are all questions that you need to get an answer to so that you can increase your sales and build a loyal customer base. The product management software is great for this purpose too as it involves a shopping cart facility that in turn helps you understand your customer’s choices.

Sales increases with the increase in customer base. A good product management software will also have a digital catalog creator that helps to create several catalogs quickly and easily. These can be in print or PDF form and can be sent across through various channels. Catalogs make it easy for potential customers to see your products and take interest in your company.

So having a product management system is always the best way forward for eCommerce businesses.

The Need of Catalog Automation Solutions for your Web Store

We live in an automated world today and it has become mandatory for almost everything to get digital. Whether you have a small scale business or large scale operation you know that being online is the only way forward. Why is that?

As the world goes through the internet for all their answers, they also look to it for chores like shopping. Today a brick-and-mortar store is not compulsory to run a business. All you need is to set up your web store and you can conduct your business right from the comfort of your home or a simple office!

Isn’t that a great choice? Yes, it does make like much easy for entrepreneurs and companies.

So, how do you go about ensuring that your web store is smart enough to get you good sales?

Again, automation is the answer.

For any web store and online business, having software that automates the product line is an important factor. Choosing great product information management software from service providers like Questudio is a good idea. Questudio has CatalogStudio, which creates a unique central repository for every company. This central repository holds all the information that is required for every product that the company deals in. So you can add the name, size, dimensions, color, image, etc along with other details like pricing for every product. This central repository is now your gold mine from where you can get any information at the click of a button.

Once the central repository is created, it can be easily updated and normalized with ease. From here, Questudio then creates a website that helps you display your products to customers. The design and layout along with the theme you choose can be customized for your company. A website is an important step as this is the only place where a customer can get information about your products. So giving the customer all the necessary details along with images from all angles will help them to make an informed choice. CatalogStudio creates this website by retrieving the information that was stored in the central repository.

So your web store has been created that showcases all your products. Can you do anything more to help your business grow? Yes, you can.

Catalogs are your best bet to increase sales and bring in new customers. Catalogs are brochures that have all the products or categories that can then be handed over to customers. One way to show your products to others is to take a print of your catalog and send it manually. But as we are in the digital world, we can make use of this to the fullest. CatalogStudio is also a catalog automation solution with which you can create any number of catalogs and publish them online. It could be in the form of a PDF on your website itself. It could be in print form that can be handed over to your customers. Whichever medium you choose, CatalogStudio provides you with a simple and efficient way to create and publish catalogs to all.

This is the way you can increase your sales and grow your online business. Getting a catalog automation software is your key to success.

Take Advantage of Product Information Management to Power your e-commerce websites

 

Having an e-commerce website gives power to any business these days. It can turn a dwindling sales figure and make profits for the organization. So how do you create a great e-commerce website for your business that will help you achieve the same?

Let’s delve into the details a bit:

Firstly know that your e-commerce website is the front that your customer will see. A customer wants to check out the products that you offer and hopefully purchase it from the website itself with as little effort involved as possible. So having a user-friendly and neat interface for your website is the key to happy customers.

The website should also have very low-performance issues such as loading speed and downtime. Optimizing is also another factor that you need to consider. Since customers don’t get to feel the products before buying, giving them an interface that has lots of images for each product really helps with making a good decision. With many images on the site, it is important to optimize it so that you do not have performance issues.

Faster websites with quick loading time are the ones that do well in terms of sales. That’s something to keep in mind!

One more important point for your website – secure payment gateways. With online transactions at an all-time high, your e-commerce website must have the best secure payment gateways and smooth transaction flow for the customers.

So, now that you know what’s expected from your e-commerce website, what’s the next step?

The answer lies in a good product information management system (PIM).

As the name suggests, PIM is managing all your products and information in the best possible way to give you a winning interface. Software and service providers like Questudio can help you with creating high-quality e-commerce websites that use the PIM system in software like CatalogStudio.

You may find many service providers who manage products but the advantage that CatalogStudio gives you is excellent. Here, a unique central repository is created for your products and all its attributes. So each product that you offer can be stored in the repository with details like name, size, dimensions, color, material, etc. along with several images taken from all angles. Categories of products can be generated easily and this helps in the building of your e-commerce website.

Apart from the unique repository, CatalogStudio also helps to create a neat interface for your website that could be customized according to the theme you choose. Analytics and other tools are also part of the website creation that helps you to understand your customer better.

Driving traffic to an e-commerce website is a crucial feature that will determine how well it will succeed. With the help of CatalogStudio, it is possible to get traffic to your website. Catalogs are one of the best ways to promote your business further. Creating various catalogs based on categories etc is very easy with CatalogStudio. You can then publish it through multiple channels either in the form of print of PDF.

So, as you can see, having a product information management solution to power your website is the right way to go.

Advantages of using Product Information Management Tool

 

Imagine having a seamless business model that does all the work for you and also attracts more customers! Isn’t that what you are trying to achieve with your company? What if we told you that is possible and easy too?

Check this out:

A product catalog software is best for all businesses that need to streamline their activities and look for success on the online platform.

So is this what you need for your business? Absolutely right!

Let’s look at what exactly does a product information management (PIM) tool do to a business.

With services providers like Questudio, you can find the best catalog management software in CatalogStudio. This will create a unique central repository that holds all the product details that you deal with. The most important task of this repository is to store all the attributes required for a perfect management system. Once this is done, the next step in the process helps to create a website and upload all the data for the customer to see and eventually purchase. But Catalog Studio goes the extra mile and helps with cataloging your products for publishing it online and on several channels, which brings in more customers and obviously more sales. This is the beauty of this all-encompassing product catalog system.

Still not convinced?

OK let’s dig deeper and understand the advantages of this product information management tool. Here goes:

 

  • Ease of managing a large number of products – With the PIM tool, it is easy and quick to upload all the details of the products that are part of your company. However large a database you have, it can be done without a hitch. This quick storing of data makes it very easy for company personnel to get on with business.
  • Sourcing of products – If your products are not coming from a single source, then it becomes extremely difficult to handle this information manually. With the PIM tool and the central repository, you don’t have to worry even if you have several source points for your products.
  • Improved accuracy – The star of the PIM tool is the central repository. This is because it helps to maintain accurate data in a single location. All changes, deletion, and addition of product data happens only here and is reflected on the website.
  • Efficient workflow – Once your data is stored centrally, all other business activities and workflow is automatically efficient. Employees at geographically spaced locations can work with products from different sources easily.
  • Lessens the number of product returns – All businesses want products to satisfy their customers. So the return of products should ideally not happen. This is where the PIM tool achieves success. When a customer is given all the relevant information about the product, they can make an informed decision and buy the right product.
  • Increases customer loyalty – When you have the right products going out, you have happy customers. With happy customers, you automatically have a loyal customer base.
  • Sell across multiple channels – With the PIM you have the added advantage of creating catalogs quickly and publishing them over multiple channels – online or offline. Think print, PDF, etc.
  • Multiple catalogs – Creating just one catalog is easy, but when you need to create several different ones for various occasions it can get tedious. The PIM tool helps you to create multiple catalogs all different in type in a matter of minutes.

Isn’t this what you want for your business? So, go ahead and make it happen with the perfect PIM tool.