Simplify your online Marketing with Product Information Management

Today, online marketing makes a business tick. If you are looking to manage and expand your enterprise, then use the latest marketing strategies.

With everything online now, your target audience needs to know your business exists on the internet. Social media is one of the best ways to reach out to potential customers.

Let’s see how you can make changes to your business and be a step ahead of your competition.

  • Digitize your business

Yes, this is your first step. To help customers see your products online, first digitize your products.

MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system. As the name suggests, a PIM is used to manage all the products in your inventory.

The product information management system is a simple software to handle. The main element of this software is a Central Repository. It holds all the product information in minute details. The business website and any of the business locations utilize this centrally-located data. The repository also maintains data integrity and security.

  • Create an attractive website

Now that you have all your product information integrated into a central repository, the next step is to create a responsive e-commerce website using MarketStudio. With an engaging layout and theme, your business website showcases the latest products to potential customers. Since the product data is consistent in the central repository, product information is up-to-date.

Utilize the various benefits of MarketStudio to display products according to themes, festivals, offers, etc. It also gives you secure payment gateways to ensure the privacy of user data. A vital element for any e-Commerce website!

  • Create product catalogs

A positive way to build your business is to send across product catalogs. These brochures give potential customers insight into your product line. Attractive catalogs make a huge difference. Create catalogs that focus on images and information. Point-wise content is a better way to let customers know about the product.

MarketStudio has catalog automation services that are essential in creating stunning catalogs. Create catalogs for products, product categories, and families with the data from the central repository. The quick and efficient catalog creation process means you can spend more time managing other aspects of your business.

These catalogs can be in PDF form or print. Send these across to your vendors and retailers for quick product sales. 

  • Market the products online

You have now reached a crucial step in online marketing.

It is always beneficial to use multiple marketing channels to build your customer base. These channels are social media, marketing exchanges, emails, notifications, pop-ups, advertisements, etc. Use any or all of the channels to increase traffic to your website. Have a presence on most of the social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Market your products through posts, images, or adverts.

Publishing the catalogs across these multiple channels is made easy with MarketStudio. Custom catalogs reduce your time and cost in publishing and maintenance.

The product information management system simplifies the online marketing strategy to a large extent. Several companies have seen dramatic results after using PIM software. The experience is always a positive one.

These benefits speak for themselves:

  • Automated PIM is efficient for all business enterprises.
  • Accurate information stored in the central repository reflects on the business website.
  • Secure payment options give credibility to your enterprise.
  • Custom or template-based catalogs are easy to create.
  • Cross-channel marketing helps to showcase your products worldwide.
  • Publishing cost reduces dramatically as opposed to manual catalog creation.
  • Classifying products by industry standards is also easy.
  • You will see an increase in market reach from multiple online channels
  • Growth in sales revenue helps build the business successfully.

How Product information management plays a vital role in expanding your e-commerce business?

E-Commerce is the latest tool today for all businesses. Especially post Covid-19. Companies have had to make tremendous changes to their structure to be relevant in this present scenario. Retailers have realized that getting their business online is the need of the hour.

Now, customers of a business are not necessarily from the neighborhood or even the same country. The location of a physical store does not matter. If your products are right, people will buy them. All you need to do is ship the products to your customers.

So, having an e-Commerce business is required. Here you create any web site that showcases your product line. This information about your products should be detailed. The problem with a website is that a customer cannot touch and feel your product. So giving them in-depth information about your products is vital.

Customers can then see your product line, add them to their wish-list, and then click on a button to buy. Your business needs to be in-line with these requirements. An e-Commerce venture that is smooth functioning is a recipe for success. 

Helping you overcome the challenges of an e-Commerce venture is PIM or Product information management system. PIM is a set of software tools that give you the advantage of the digital world at your fingertips.

So, let’s see how PIM works to expand your e-commerce business successfully.

  • Central location for products

Business runs on products. Now when you plan to expand your business, it’s usually associated with an expansion in your product line too. Managing all the information related to your products is the key to success. So what is this information that you need to monitor? Well, it’s the name, size, dimensions, color, weight, etc. Each of these specifications has to be cataloged and monitored for e-Commerce purposes.

A PIM is the best tool to use for this very purpose. Use premier software and service providers like Questudio and their PIM software MarketStudio. It creates a central repository that holds all the information for every product in your inventory. One location means your data is easy to handle and monitor.  

  • Consistent information

With a PIM you upload information quickly and easily. Every detail is consistent and normalized. It means your e-Commerce platform always has up-to-date product information. How does this help the business? Customer satisfaction! When your customers see correct product information on the business website, it gives your business validity. They automatically increase brand loyalty and customer base.

  • Catalog creation

Using MarketStudio tools, you can easily create rich content. They can be in the form of images, videos, PDFs, and even literature. The catalogs are like brochures that give out information about your product line. They are great for vendors and retailers. MarketStudio creates catalogs for any occasion or theme quickly. Make hundreds of these custom catalogs for your end customers. Catalogs created using this content can then be published over the internet.

  • Multi-channel marketing

The exact benefit of a PIM is multi channel marketing. When product information is in a single location, content can be created quickly and published. Use emails, social media, notifications, pop-ups, etc. to reach out to the maximum number of potential customers. PIM helps your business to expand its customer base and spread the brand image positively.

It clearly shows how much a product information management system can help you to expand your business. A PIM software with a central repository has been beneficial to many organizations in various fields. With the right tools, you can effortlessly turn your business around and survive any pandemic.

Advantage of having a Parts Management Catalog in a Central Repository

Companies today are making it a point to improve their business strategies and systems. Management of products and their information is a key element in the overall success of the business. What businesses have realized is that having a Product or Parts management software takes care of a lot of tedious hassles effortlessly. A PIM (product information management) software is one that holds all the information regarding your products in a seamless manner ensuring consistency.

Choosing the right Parts Management Catalog Software is also important to consider as there are many software available today that claim to be the best. Premier software and service providers like Questudio offer MarketStudio which is a SAAS based PIM software. MarketStudio has benefited several companies in various fields like building materials, electronics, government, food, healthcare, etc.

The important factor about MarketStudio is the Central Repository that is created uniquely for every business. This means that all your product information will be in one place and managed from here itself.

So let’s see how having a parts management catalog with a central repository will benefit your business and bring you success.

  • Better management of all your products

When you are an expanding business enterprise that is constantly innovating, your products are bound to increase. This means that all this new information needs to be handled expertly so that disorganization does not creep up. When the central repository is created it uploads all your product information in it. This will include details like price, color, images, weight, height, etc. Having a central repository makes it very easy for your expanding business to continue working seamlessly. All new products can be added, edited, or updated with easy steps that can be handled by any level employee of your organization.

As the data is stored in a central location it automatically is consistent and unique. This data can be accessed by employees as well as customers from anywhere in the world.

  • Customer satisfaction

As mentioned above, having a central repository to store all your product information means that your data is always consistent. This leads to customer satisfaction as well. When customers across the world check out your website and see your product information displayed, it shows them the right data at all times. Any changes made to the system are immediately reflected on the site and so customers will always be able to make the right purchasing choice. This in turn will reduce the product returns and even complaints from the customer. A happy customer is always what a business wants as it leads to brand loyalty, increase in customer base, and word-of-mouth publicity.

  • Increases efficiency

Having a PIM software helps your employees to better utilize their time for other productive work. Manual data entry and management is a tedious and possible error-laden process. With the help of the central repository in the parts management system, this process is quick, efficient, and error-free. Inventory is always in updated mode and always consistent.

  • Multi-channel publishing made easy

With the parts management catalog, it is extremely easy to create several catalogs for your products, product categories, etc. These catalogs can be created for various themes, events, festivals, etc. MarketStudio allows you to publish your catalogs over multiple channels in print or PDF format. This means that you can send product catalogs to your dealers and vendors quickly and at much lower costs than manual catalog creation and publishing. Apart from this, you can also publish your latest products across the internet through social media, emails, notifications, etc. so that potential customers can get attracted.

As you see, a parts management catalog in a central repository is a crucial player in the success of any business.

How to expand your business with Catalog Management Software and a Central Repository?

Have you reached a stagnant point in your business and feel you need to innovate to achieve success? Does the expansion of your business feature in your scope of innovative ideas at the moment?

If yes, then you would need to put in some strategic features to overcome your present challenges. Businesses across the world are all changing their structure to be more visible in this digital age. Making the most of the digital tools available is what has made a major difference in the success of most businesses.

Let’s see how certain digital tools are key in bringing about your business expansion success.

The First step to conversion

Any venture that wants to get online needs to be converted into an e-Commerce business. You need your products to be showcased to the world through a single point. This will be your website. Changing from a brick-and-mortar store to an online business means that you can no longer showcase your products physically. 

With the help of Catalog Management Software, digitizing your business is quite easy and uncomplicated. Premium software tools from Questudio like MarketStudio have all the inbuilt tools that make your business transition easy.

Central Repository

Even though you will find several catalog management software in the market today, it is essential that you get the right one for your business. A central repository created in MarketStudio is a key difference you will notice from other software.

Expansion of a business would require all your offices and your products to be centrally located online so that retrieval of any information becomes quick and easy. This crucial element in the construction of your online product management system brings about a positive change.

Using the MarketStudio software, it is very easy to upload all information about your products into a central repository. This repository can be detailed so that your customers can get every possible information regarding any product or product category.

While creating the central repository, attributes like name, color, images (from all possible angles), dimensions, weight, price, etc. can be entered into the system. This means that at any possible time, any employee retrieving information will find the most recent data about the product. Any updates on the product information can be easily done through the catalog management software while keeping the information consistent and reliable.

This process is seen as the cornerstone of your business survival as it is this consistent data in the central repository that is then uploaded onto your business website for e-Commerce.

When a customer checks out your e-Commerce site for purchasing your products it is not in the physical form. This is the reason why every minute information that you are able to provide to the customer helps in them making an informed choice. This leads to better sales, higher trust, loyalty as well as increased customer base through word-of-mouth marketing.

E-Commerce features

Another feature of the Catalog Management software is the provision of payment gateway and cart options. Customers today want all possible payment options with easy to use and secure payment gateway. With the help of MarketStudio, this option is easy to create for your website. 

Marketing

Showcasing your products to every potential customer is paramount to success. Use the multi-channel marketing solutions that are available in MarketStudio to easily and quickly create stunning catalogs and publish them over social media, print, PDF, messages, notifications, pop-ups, etc.

When a buyer benefits from your improved e-Commerce site, it automatically improves your sales figures. So choose the right catalog management software for your business and steer it in the right direction.

How Can a Catalog Management Software Reduce Your Burden In eCommerce?

ECommerce is the norm today for all businesses. Having your business online and showcasing your products to customers across the globe is what makes a business stand apart.

It is very easy for a business to get online these days. Several software professionals can create a stunning website and put a business online quickly. The problem arises when you need to be able to provide online transactions to your clients in a secure way. Simple websites may not be able to handle all your products efficiently and this can lead to problems. Some of them will include customer returns, a decline in sales, etc.

How can you ensure that your eCommerce website is functioning smoothly and that all your products are managed well?

You need to have a Catalog management software that takes care of all the running of your online business. So, how does this catalog management software free you from the burden of declining sales or unsatisfied customers?

When you use the services of premium software companies like Questudio, you get the benefit of software like MarketStudio. This software creates a central repository for your business that handles the necessary information for all your products. This efficient handling of products when done right leads to efficiency in the business.

MarketStudio is the perfect platform for your business to merge all your products and streamline them in such a way that it leads to an increase in sales. The use of the central repository gives the software the advantage of having every minute detail of products. It includes attributes like images, descriptions, color, shape, size, etc. One of the benefits of the central repository is also that all your employees stationed at various offices can edit information consistently.

The product information management software helps while creating a dynamic website for your eCommerce purposes. The data is retrieved from the central repository and then showcased on the website using a unique theme.

The most important factor that will make your website smarter is the eCommerce facilities like payment gateway and shopping cart. Helping your customers to be able to choose the right product is very important. Since your customer cannot physically feel the product, you must be able to give them all the possible information online. This helps them make an informed decision which in turn reduces the return of products.

eCommerce websites are also a great way to learn about your customer behavior. What are the qualities that your customer is looking for in your products and what drives them to make that purchasing decision?

These are all questions that you need to get an answer to so that you can increase your sales and build a loyal customer base. The product management software is great for this purpose too as it involves a shopping cart facility that in turn helps you understand your customer’s choices.

Sales increases with the increase in customer base. A good product management software will also have a digital catalog creator that helps to create several catalogs quickly and easily. These can be in print or PDF form and can be sent across through various channels. Catalogs make it easy for potential customers to see your products and take interest in your company.

So having a product management system is always the best way forward for eCommerce businesses.